Posts By: Ronnie Schreiber

By on April 13, 2013

While researching the topic of the “blackout” cars of 1942, that had painted rather than plated trim due to wartime restrictions on strategic metals, I came across this promotional postcard for the 1942 DeSoto, the second American production car to feature hidden headlights, advertised as “airfoil lights” . “Boy,” I thought, “Now that’s a sleek, streamlined car, I’m surprised I don’t remember it,” well until I saw a photograph of an actual ’42 DeSoto. (Read More…)

By on April 12, 2013

If you ever do any research about the Tucker automobile, you’ll eventually come across references to the collection of David Cammack. Cammack, of Alexandria, Virginia, passed away last Sunday at the age of 84. At the time of his passing Cammack owned the largest collection of Tucker automobiles, three of them, number 1022, number 1026, the only Tucker with an automatic transmission, and the first production Tucker made, 1001.

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By on April 10, 2013

You will find distinct improvements in the 1939 cars. The new cars are generally more functionally streamlined than ever before. Many wind-resisting gadgets have either been completely eliminated or made integral parts of the bodies. Headlights, in most models, have been set in the front fenders both to give wider light range and to reduce wind resistance. Trunk bulges have tended to disappear, but without loss of luggage space. Windshields are generally wider and higher, and corner posts are smaller to improve vision. Interiors are wider and seats designed for greater comfort. Upholstery is more luxurious. Door and window handles are improved to avoid catching clothes. Motors are generally more powerful without any sacrifice in economy. Hydraulic brakes have been improved, and frames and bodies strengthened for safety.

– Collier’s Magazine November 19, 1938

Discuss amongst yourselves.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

By on April 8, 2013

 

The people running the low key publicity campaign for director Ron Howard’s upcoming Formula One based film Rush have done their job well, at least as far as car enthusiasts are concerned. Howard’s an A-list and very bankable director with a string of critical and commercial successes so it will be interesting to see how general audiences, as opposed to racing fans, respond to the movie. Since plenty of folks who weren’t space buffs enjoyed Howard’s Apollo 13, I don’t think that will be a problem. If you’ve seen Apollo 13 then you know that Howard is a stickler for authenticity. Howard has made sure that car blogs and the like have been teased with tweeted cheesecake shots of umbrella girls and  information about how realistic the racing footage will be in the movie, centered on the 1976 rivalry between playboy James Hunt and methodical Niki Lauda.  The theatrical opening of Rush is scheduled for September but the film’s official trailer has now been released. You can’t tell a book by its cover nor a movie by its trailer but it does look promising. It also looks kind of familiar, there’s a sense of deja vu about it. (Read More…)

By on April 8, 2013

Say what?!

Public funding of stadiums, arenas and other privately promoted sports events is a financially dubious proposition for taxpayers, at least according to some critics of the phenomenon. I tend to agree. If an event isn’t sustainable on its own it’s not a good business deal. So I’m not that broken up about the fact that the mayor of Birmingham, Alabama has withdrawn his request for the city to cut a four year, $1.2 million deal with promoter Zoom Motorsports to at least partially underwrite the Honda Indy Grand Prix of Alabama races scheduled to be run at Birmingham’s Barber Motorsports Park. The mayor decided not to go forward with the deal after the Birmingham city council was deadlocked on the issue. A majority of the council was in favor of supporting the race with money and in-kind services, but the mayor and the council president have sparred over particulars of the deal, like the length of the proposed contract. In addition, Councilman Steven Hoyt, a backer of “diversity” initiatives, inflamed the debate with his comments about race from the council dais, implying that blacks have no interest in motorsports. (Read More…)

By on April 6, 2013

While Damon Lavrinc at  Wired’s Autopia makes the observation that the revived Detroit Electric company seems to be following the Tesla playbook, launching their company with a car based on an electrified small Lotus, Detroit Electric CEO Albert Lam insists that his team is using a different business model than Tesla and that they have learned from other EV startups’ mistakes. Lam also said there was no comparison between Detroit Electric and Fisker, which appears to be headed to bankruptcy soon, having just furloughed all but 50 employees. Detroit Electric says they are following the model of Apple (on Lam’s CV along with a stints at Lotus and Sun Microsystems) focusing on design and engineering with much of everything else contracted out. Lam pointed out, at a press conference following the reveal of the SP:01 sports car, that buying and equipping a factory to build an original platform, as Tesla is doing, or even contracting out assembly of an original platform, as Fisker has tried to do, both require up front investments of hundreds of millions, perhaps a billion dollars or more, requiring quick success and substantial early sales just to break even. (Read More…)

By on April 3, 2013

When Chevrolet’s seventh son generation Corvette was introduced, many purists reacted with horror over the fact that the new car no longer has what has been traditional on Corvettes since the C2 in 1963, two round tail lights on each side. “The new ‘Vette has Camaro tail lights!” more than a few said. Though if you look at both the 2013 Camaro and the 2014 Corvette rear lamps side by side, the main similarity is that neither one of them is round. The Camaro’s are trapezoids and the Corvette’s are more parallelogram shaped. Tom Peters is in charge of design at General Motors for full size trucks and performance cars. Something that  Peters talked about on the night of the C7’s reveal and now emphasized in a video he made for Autoweek, the three dimensional shaping of the new Corvette’s tail lights, has me thinking that it wasn’t the Camaro’s back end that influenced the new ‘Vette, but rather it was the tail lights of the current Mustang. (Read More…)

By on March 27, 2013

Detroit is a funny market when it comes to advertising. In addition to the ads, commercials and billboards that you might see or hear in other markets from national and regional advertisers, there is some advertising that is specific to the automotive industry, usually from tier 1 vendors trying to make a sale to one of the domestic automakers. As a result, there might be a billboard on I-75 about, for example, exhaust systems, suspension components or audio equipment that is targeted at a relatively small audience, the people at Chrysler, GM and Ford who make the final engineering and purchasing decisions. (Read More…)

By on March 27, 2013

Watching the live streaming video of Cadillac’s reveal of the all-new larger and lighter 2014 CTS last night in New York City, something GM Vice President Global Cadillac Bob Ferguson said caught my ear, about Cadillac tripling its sales over the next three years. That’s quite an improvement, so after the event I watched the recorded video and now that I’ve listened to Ferguson’s remarks a few times, and even transcribed it, I’m not sure exactly what he meant. From the context, really the word “and”,  it’s hard for me to tell if he was talking about tripling Cadillac’s sales in China, currently the world’s largest market for luxury cars or if he meant overall, globally. Let me know what you think, the transcript is after the break.

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By on March 22, 2013

Lincoln MKZ - photo courtesy of the Lincoln Motor Co.

The Detroit Free Press reports that Ford has caught up with production and quality inspection issues with the new Lincoln MKZ and that the pipeline to the dealers will be full in a matter of days.

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By on March 22, 2013

Is there something about cars and car companies that make people tend to believe that there are all sorts of conspiracies keeping us from driving the car of all our dreams? I ask the question because I can think of at least a half dozen urban legends, conspiratorial glosses put on actual events, and outright conspiracy fantasies that are or have been popular among car enthusiasts and the general public.

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By on March 19, 2013

Until the modern day revival of electric vehicles like the Teslas, Nissan’s Leaf or the Chevy Volt, the best selling electric car ever was the Detroit Electric, produced by the Anderson Carriage company from 1907 to 1939. They sold thousands of them (1914 was the high water mark with ~4,500 produced). Among the people who drove Detroit Electrics were electricity pioneers Thomas Edison and Charles Steinmetz and the wives of automotive industrialists  Henry Ford and Henry Joy (he ran Packard). Interestingly, John D. Rockefeller, who made his enormous fortune from petroleum products like gasoline, owned a pair of Detroit Electric Model 46 Roadsters. Now, not only has the electric car industry been revived, but also the Detroit Electric company, which says it will start producing battery electric sports cars in a Michigan facility by the end of this summer. Following Tesla’s example, their first car will be based on a Lotus, in this case an Exige coupe, and the company promises two other “high performance” models in 2014. (Read More…)

By on March 17, 2013

Lord, Mr. Farago what  have you done? Baruth just did a Lotus/Porsche comparo for Road & Track, Steve Lang is currently contributing to Yahoo Autos and Jalopnik, and Murilee Martin’s been writing for Autoweek and pieces for Car and Driver lately as well. Those writing gigs follow TTAC alumni Justin Berkowitz and Jonny Lieberman’s buff book editorial positions. The Learned Elders of TTAC continue to infiltrate and influence the autojourno world. I’m happy to announce that I’m joining the illustrious list above by becoming a regular online contributor to Hemmings Motor News. My first piece for Hemmings is a report on the Ridler Award winning car and the other Great 8 finalists at the 2013 Detroit Autorama. (Read More…)

By on March 14, 2013

Renault photo

In what Renault CEO Carlos Ghosn described as a “historic” event, the automaker has come to an agreement with the three unions representing its French workers that will keep five Renault factories in France running until at least 2016 while using attrition and retirements to reduce their workforce by 7,500 employees.

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By on March 3, 2013

Editor’s note: This article contains a discussion of organs. Not those in churches, more the ones found between legs. If this offends you, please don’t exercise your right to click-through. If you click through, please don’t complain that you found a story about private parts instead of car parts. If you do express outrage, we will understand that this was for the benefit of the moral police at your workplace or home. 

I’m approaching an age when one is more likely to be thinking about hip replacements than about hip hop or being hip, so I’m not really sure who Ke$ha is. I presume she’s a musician or singer or rapper of some kind because she apparently writes songs, one of them about her gold Trans Am and at The Truth About Cars we can dig songs about cars. Well, she says it’s about her Gold Trans Am, but in reality, it is about her ladyparts.
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