TTAC readers, the Best and the Brightest, seemed to have liked the first Magazine Memories so I started to sort and  organize the boxes of old buff books in the basement, with an eye towards another column for you guys. The first piece was about a Sports Car Graphic from 1969, a golden age for both performance cars and auto racing. I thought it would be interesting, by way of contrast, to look at an era of less worthy automobiles, the “malaise era”, so named because of a speech given by Jimmy Carter during his presidency that attempted to address a sense of national lethargy. Though Carter never actually used the word malaise, the tag stuck. Looking at magazines from the middle of the Carter years, the winter of 1980-81, though, the cars were so boring and mediocre that I thought it’d be too much of a challenge to even joke about how boring and mediocre they were.
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At the start of the 21st century, Motor Sport, the UK racing magazine, looked back and asked an expert panel to rank the most important people in Formula One history. Behind F1 majordomo Bernie Ecclestone and Enzo Ferrari, third on the list of 99 was Anthony Colin Bruce Chapman, aka Chunky, founder of Lotus (that’s where the ACBC on the Lotus logo comes from – where the name Lotus comes from is somewhat shrouded in legend and myth).

Of the remaining 96 people, at least 7 were employees or close associates of Chapman. Graham Hill started out building transmissions at Lotus. Mike Costin and Keith Duckworth (i.e. Cosworth) were also early employees. Along with Hill, the drivers who raced for Chapman make up a veritable Hall of Fame: The aforementioned Hill, Jimmy Clark, Mario Andretti, Jochen Rindt, Ronnie Petersen, and Nigel Mansell are just a few. Sir Jackie Stewart drove for him in Formula 2.

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In the basement are boxes of historic newspapers and old car magazines that I’ve saved since the late 1960s. The oldest items date to the Detroit Tigers’ 1968 World Series victory and the Armstrong/Aldrin moon landing the following year. The automotive publications are mostly from the early 1970s through the late 1980s, primarily Road & Track and Car and Driver from the US and CAR from the UK, plus a few odds and ends.

While looking for the newspapers on the moon landing I came across the November 1969 issue of Sports Car Graphic. SCG’s content was aimed more at the string-back glove set and road racing fans than Robert Peteresen’s other titles like Hot Rod & Motor Trend. I guess SCG was staking out a niche between C&D and Autoweek. I believe that TTAC contributor, Stephan Wilkinson was an editor at Sports Car Graphic during the 1970s so perhaps he can give us some historical background on the publication.

Picking up and reading a 40 year old car magazine evokes a range of thoughts and feelings. The physical object is both an artifact as well as historical source material. Certainly there’s a sense of nostalgia, as well as curiosity to look at the table of contents for cool cars. You read an old magazine differently than you’d read one that came through your mail chute today. If you still subscribe to C&D or R&T, you flip past the TireRack ads as fast as you can. With an old magazine you savor even the advertising copy, wondering if IECO still makes Corvair parts or even exists. Thinking Francophonically, there is an enduring sense not of déjà vu but rather of plus que change.
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Cadillac’s new ad campaign, with the tag line “The Mark of Leadership”, has received mixed reviews. Some have questioned the use of the word “mark” because it may evoke a model name long used by luxury competitor Lincoln. Others have said that the mark itself is in question, the Cadillac wreath and crest logo, is itself tainted by association with tacky blinged out Escalades of questionable aesthetic taste. Those points may be valid, but I think that there’s a more troubling problem with the slogan and that has to do with Cadillac’s heritage.

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Carlos Ghosn was in India on Tuesday, juggling a lot of eggs and covering a lot of bases. The official reason for his visit was the opening of the new Renault-Nissan plant in Chennai, but Ghosn’s arrival set off a flurry of R-N related news in the Indian press.

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Last week was an eventful one for Tata Motors. First, Daimler announced that it had completed selling off its 5.34% stake in the Indian automaker, for USD $422 million. Investors including Citibank and Tata Sons, the largest current Tata Motors stockholder, acquired the shares. Daimler explained the move by saying that it is now well enough established in India in terms of passenger and commercial vehicles, to no longer need an equity share in a local company. Daimler already builds CVs in Pune and its new CV plant in Chennai will go online in 2012. Daimler and Tata have a relationship that dates to 1954, when Tata started assembling Mercedes-Benz trucks. The two companies started local assembly of M-B cars in 1994 under the Telco joint venture.

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Sales recently began in India for Ford’s “all new” Figo. The launch of the Figo, a five-door sedan/hatchback, was a supposed to be a big deal. It is Ford’s first car designed specifically for the Indian market, and it was introduced by Mullaly himself in India last September. It’s built in Ford’s refurbished Chennai plant, where production started up in early February after a $500 million investment. In addition to producing cars for the local market, where sales are booming and compact cars, the so-called Sub B segment, make up 70% of the sales volume, Ford intends for the Chennai plant to be a supply hub for their Asia, Pacific and Africa operations.

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For the first time, monthly car sales in India exceeded 150,000 units according to February numbers released by SIAM, the Society of Indian Automobile Manufacturers [via The Economic Times of India]. Those figures represent a 33% improvement over Feb. 2009. Analysts attribute the sales bump to people pulling the trigger in advance of expected higher taxes in the national budget. Indian automakers anticipate that the increased demand will slow as prices rise due to higher interest rates and new emissions standards.
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The Mazda 6 is an enigma. It’s a fine automobile, at least the equal of any car in its segment, as close to a driver’s car as you’ll find in a midsize family sedan. Comfortable, not bad looking, nicely appointed, good fit and finish, great performance, decent economy. There is no question that the Mazda […]

GM and Chrysler were already culling dealers before their bankruptcies, which hastened the process. Many of those dealerships were profitable businesses, often family owned, whether or not they were ultimately an asset to the parent automakers. Dealers have established regional brand equity, being major advertisers in their markets. The dealers losing their franchises have explored what few options they have. There are lobbying efforts at the state and national levels to protect the affected dealers with some kind of legislation. Some have signed up with Hyundai & Kia, as the low priced Korean automakers thrive in the recession. Others, recognizing that new car sales are often a wash, and that repair service and used car sales are profit centers, have stayed in business as used car dealerships or automotive service centers.

Now Sears Roebuck & Co. has offered some of those culled dealers another lifeline. Banking on the reputation of its DieHard battery brand as well as being one of the country’s leader tire retailers, Sears is launching the Independent Sears Auto Center franchise program, starting with a former Chrysler dealer in New Jersey, the Coleman Auto Group. Participating stores will offer Sears’ full automotive product line of batteries, tire, accesories as well as repair services and replacement parts.

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Because of an unusual concentration of radio and television broadcast antennae in and around the Detroit suburb where I live, just about every car company and automotive electronics vendor that does business in North America tests their cars for resistance to radio frequency interference in my neighborhood. Ford in particular seems to like the testing location – it’s only 20 minutes from Ford facilities in Dearborn and convenient to do worst case real world testing.

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When Harry Zekelman died suddenly in 1986, his sons assumed control of their father’s Ontario-based steel tube company. In the course of two decades, Barry Zekelman and his brothers built Atlas Tube into the largest manufacturer of steel tubing in the world. In 2006, the Zekelman boys sold a majority stake in Atlas to the huge Carlyle Group, which then merged Atlas with its other steel company, John Maneely Company. Barry Zekelman became the CEO of the combined firm. In 2008, OAO Novolipetsk Steel, part of a Russian conglomerate, agreed to buy Maneely and the Zekelmans’ remaining interest in Atlas. In the financial turmoil of the past year, the deal fell through. Even without it, Zekelman’s not going to miss his next mortgage payment. He and his brothers made about $1.5 billion on the original agreement with Carlyle.

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The Meadow Brook Concours d’Elegance is the most prestigious collectors and special interest automobile show east of the Mississippi. Started in 1979 by Don Sommer, a Detroit area collector and restorer, the concours is held on the grounds of Meadow Brook Hall, the 110 room, 88,000 sq ft Tudor mansion built in the 1920s by Matilda Dodge Wilson, in Rochester, Michigan, about 15 miles north of the city. Yeah, that Dodge. John’s widow, Horace’s sister in law. The mansion and the rest of Matilda’s estate are now the campus of Oakland University.

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Since Pontiac won’t be part of “new” GM, the brand becomes another distressed asset that will be sold off by the bankruptcy court just like the closed plants. Perhaps New GM can convince the bankruptcy court that selling off the Pontiac brand is not in the restructured company’s best interest since it would end up competing with them, but the same can be said of their other assets like factories and machinery that competitors may buy. Someone will buy the Pontiac brand and associated IP for nearly bupkis. Hell, the licensing rights for diecast GTOs and Firebirds have value. Maybe Maisto or Mattel will buy the Pontiac brand.