Posts By: Sajeev Mehta

By on September 27, 2007

ford-focus-st-s1b.jpgI recently found myself in London working on a large project for an even larger corporation. I took particular interest in the Ford models plying British roads. In contrast to America’s Blue Oval offerings, these Euro-Fords looked clean, modern and, above all, right-sized. And then, bombing around London in a Ford Mondeo estate (station wagon), the chariot’s gentle diesel clatter brought sudden clarity. If Ford hopes to preserve America’s mildewed Mercury brand, Euro-Fords are the way to go.

By on September 10, 2007

x08ca_ct011.jpgLife, Liberty and the Pursuit… of Acura? Infiniti? BMW? The Cadillac brand’s been sliding downmarket for so long it’s hard to know whose tailpipes they’re chasing. Back in ’02, the CTS offered genuine hope that Caddy could recapture some long lost ground. Although the Sigma-platformed mid-sizer was too small for the brand’s aging aficionados, it was a credible throw down to Japanese and German sports sedans. In a few short years, Caddy’s competition caught up– and left CTS sales in the dust. Now, a refreshed CTS returns to the fray. Is it good enough to put the deeply damaged Cadillac brand back in the running?

By on August 14, 2007

060601rfx_5284.jpgCreativity thrives in times of chaos and transition. Dada was born in World War I. Punk Rock arrived in the strife-torn streets of 1970s New York City. Automotive engineering– the art of bringing order to chaos– also fits this template. German automakers did some of their most innovative work in the turbulent years immediately after WWII. And now that environmental regulations and changing business conditions have upset the international automotive applecart, we’re looking at another explosion of engineering creativity. Ground zero for some of this work: the alternative propulsion experiments of the Society of Automotive Engineers (SAE) collegiate branches. 

By on August 1, 2007

ford-tray-table.jpgIf you dig corporate logos shadow-embossed on your TV shows, you'll love the Taurus Trays. SkyMedia, Ford's latest media partner, has created a folding tray table that not only holds your complimentary bag of peanuts; it pimps the "new" Ford Taurus to you and the two strangers you're stuck with for the next three hours. FoMoCo PR reports that The Taurus Trays even offer an "interactive game" when the Skymall catalog gets tiresome. Whether or not you think this brand of promo-tainment offers "entertaining content on seat-back tray tables" you'll have a chance to experience the Taurus Trays until September. Just don't forget to say "buh-bye" when you disembark.

By on July 30, 2007

indigo_marina.jpgWho woild have guessed the spoils of war had a nasty aftertaste? While Lord Dalhouise had the honor (honour?) of claiming India's legendary Kohinoor Diamond for the Queen in 1851, the Era of Globalization threatens to take UK's automotive crown jewel as reparations. India's Tata Motors currently has "absolutely no comments to make" about the prospect of bidding for Jaguar, but the estimated bid of 1.5 billion dollars for both the mighty Jaguar/Land Rover has the Times of India thinking otherwise.  Its just a matter of time before this becomes a Bollywood love story.

By on July 18, 2007

08taurus_7105.jpgFord is hawking their “new” Taurus (née Five Hundred) as America's safest full-size sedan. This tells us two things. First, the Ford division famous for producing the world’s safest cars (Volvo) is as good as gone. Second, The Blue Oval Boyz replaced their alleged allegiance to Bold Moves with a profound proclamation of Risk Aversion. Whether or not either decision is correct is a moot point; FoMoCo doesn't have the time nor the money to not to sell Volvo or develop edgy new automobiles. So is Ford’s safe car a safe bet? As the Afrikaners say, Ja nee.

By on June 22, 2007

taurusrebornish.jpgBack in '89, the Chevrolet Lumina arrived to take on America's sweetheart: the Ford Taurus. The swoopy-shaped FoMoCo four-door kicked the Lumina's butt seven ways to Sunday. The Taurus continued to crush The Official Car of Disney World– until Dearborn's astrological automobile hit the skids, knocked off its perch by Toyota's handiwork. The Taurus slid into fleet-only sales, replaced by the lackluster Five Hundred. Meanwhile, Chevy replaced the Lumina with the Impala and walked away from the full-sized Ford. And now Ford's back with the resuscitated Ford Taurus. Gentlemen, Ford or Chevy? Place your bets!

By on June 9, 2007

06lincolntowncar.jpgThe “tumblehome” is the narrowing of a car’s profile from its beltline to its roof. This design trick creates a sleek, visually trim appearance without losing interior space. The tumblehome was once a hallmark of American automotive design, gracing evocative machines like the Plymouth Barracuda, Buick Riviera and Ford Thunderbird. In today’s Minivan-esque sedans and family-truckster CUVs, it’s hopelessly out of fashion. Now that Ford’s axing the Lincoln Town Car, it time to ask: should Detroit let this proud, once popular design tradition go quietly into that long good night? 

By on April 18, 2007

2007_outlander_201.jpgCUV’s are nothing more than oversized station wagons on stilts. If you think about it– and not many American motorists have– CUV’s don’t work like a truck OR handle like a car. I wouldn’t say they’re the worst of both worlds, but others have. In fact, the modern CUV may just be a marketing-driven gimmick designed to take one last shot at emigrating gas guzzlers before they get down from their perch and do something really sensible, like buy a car. No wonder Mitsubishi’s website says the Outlander doesn’t like labels any more than I do.

By on March 23, 2007

ccsppg87822.jpgHow many of us sketched cars in the margins of our grade school notebooks? For a small minority, that’s the beginning of their life’s work. Those with the gift go on to enroll in design colleges to pursue a career in Transportation Design. Once there, the budding designers’ personal expressions are run through the meat grinder of de-constructive criticism. While the process is daunting, it is nothing compared to the “real world” of car design.

By on March 16, 2007

07mercurymontego_03.jpgMy parents' first new car was a 1970 Montego coupe. They liked it so much they added a Montego sedan to the ranks– just in time to transport this nascent pistonhead home from the hospital. They no longer own a Montego. And soon, no one else will either. At least not a new one. Ford is about to rebadge the current Montego (a gussied-up Ford Five Hundred) a Sable; just as they’re about to rebadge the Five Hundred (the Taurus’ replacement) a Taurus. Which leaves everyone exactly where they started. I think. Let’s take a look.

By on March 2, 2007

2007_civic_sedan_08.jpgHerbie Hancock is a jazz pianist with a lesser known passion for all things electronic. After trading his sublime Steinway for some cutting-edge synthesizers, Hancock’s musical career Rockit-ed into interstellar space. It’s unclear why Honda reversed Hancock's career path for their eighth generation Civic. Here we have a machine that harkens back to the time when funk-fusion hit the airwaves and flying wedge concepts littered the world's design studios. What’s up with that?

By on February 15, 2007

sae_logo222.jpgAlmost without exception, our current carmakers were founded by engineers. The men behind Buick, BMW, Cadillac, Chrysler, Ford, Jeep, Dodge, Mercedes, Porsche and Saab (to name but a few) all possessed tremendous engineering abilities. Long before the styling gurus like Harley Earl and Virgil Exner rose to preeminence, long before Harvard MBA’s assumed corporate control, car companies rose or fell depending on the quality of their engineering talent.

By on February 2, 2007

front.jpgThis website has consistently and persistently lambasted The Big 2.5 for depending on fleet sales to keep the factories churning. As reported here and elsewhere, Detroit has finally responded to industry criticism that cranking-out sub-par transportation for fleet consumption drags down vehicle quality, resale value and image. They’ve sworn off rental car crack. Gradually, eventually, they’ll leave Alamo, Hertz, Avis, etc. behind and take their chances on the dealer’s lot. All of which makes room for… the Mitsubishi Galant!

By on January 26, 2007

07accordsdn_ex-l14.jpgA forty-something friend once told me that I can’t have my cake and eat it too. I took it literally, as we were facing a well-stocked dessert table at the time. Though my 29-year-old metabolism burns off whatever sugar coated dish I cram into my mouth, I’ve had enough engineering education to understand the concept that two things cannot coexist in the same time – space continuum—at least until you get down to the sub atomic level. But then I found another loophole: a Honda Accord LX. 

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