The plan may as well carry the heading “Operation Don’t Leave Us.” As Ford dealers meet in Las Vegas, the automaker has shifted its focus from luring buyers from other brands to keeping Ford owners in the family.

Helping firm up that relationship are a series of “Built Ford Proud” ads poised to hit the airwaves this weekend, with Breaking Bad star Bryan Cranston serving as the brand’s spokesman. For dealers, product assurances top the most-wanted list. Apparently, they got them. (Read More…)

Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print and TV advertising. As the circa ’66-67 “Dodge Rebellion” campaign gave way to 1968-70’s “Dodge Fever” gambit, the impact of the counterculture movement and America’s rapidly liberalizing attitudes soon became apparent in Dodge’s ad copy.

It was this era in Chrysler’s marketing history that spawned what’s arguably the most sexist (and psychosexual) car ad ever printed: Dodge’s 1969 Charger R/T ad, titled “The Eternal Triangle.”

These were sexy times for America, but even sexier times for Dodge, which had clearly grown too hot under the collar. The onset of the 1970s saw the brand put the tie-dyed shirt and address book in storage, trading its hedonistic copy for the far tamer “Dodge Material” campaign, and the rest is history (some of it quite embarrassing). Given this rich marketing heritage, it’s nice to see Chrysler attempt to spice up a family-oriented minivan with sex. (Read More…)

In early August, Fiat Chrysler Automobiles recalled 1.1 million Ram pickups after owners reported losing their loads, the fault of a tailgate that wouldn’t stay latched. Ford now seems to have a similar problem, only in this instance the tailgates carefully lower themselves under electric power.

A ghost in the machine? More like an electrical issue that the National Highway Traffic Safety Administration wants to get to the bottom of. This week, the safety agency announced the launch of an investigation into consumer complaints related to the wonky gates, possibly heralding a recall of 2017 F-Series trucks. (Read More…)

American safety advocates have long cautioned motorists and manufacturers that poor communication leads to unrealistic expectations of driver assist systems, thus putting lives in danger. The Europeans are waking up to this reality, too.

Despite an ever-growing list of standard tech in new cars, customer bewilderment hasn’t waned, a new study shows. You’d be alarmed (but perhaps not surprised) by the number of people who think self-driving cars are already on the market. (Read More…)

A tweet inspired me to write this. Hey, stop running away! This has nothing to do with Elon Musk or Tesla or #mobility. Well, mobility in the nerdy, Jim-Hackett-on-a-Bird-scooter sense, anyway.

Yesterday, Corey Lewis took to social media to drip saliva all over a large, dignified, rear-drive, V8-powered sedan (or at least one that can be configured as such). This vehicle brought together enough pleasing elements, enough ingrained appeal, to cause our picky resident perfectionist to cast a sultry online gaze at this seldom-seen contemporary sedan.

No doubt about it, I shared Corey’s feelings towards this car. It looks good, it’s a comparative bargain in its class, and it will make a great used vehicle one day thanks to depreciation that’s surely greater than that of its German and Japanese competitors. And yet it’s one of those available vehicles that never turns up in real life. To me, it may as well be a ghost that exists on the internet and in the pages of magazines. It is a vehicle I only laid eyes on once, 26 months ago, at a first (and perhaps last) drive event. (Read More…)

Nissan did Leaf fans a favor when it upped the model’s driving range to 151 miles for 2018, a healthy increase from the previous generation’s 107 miles. Still, 151 miles falls well short of the industry’s nice-sounding gold standard of 200 miles — the figure to beat (or at least reach) for most automakers. With range like the new Leaf’s, long-distance travel remains complicated, inconvenient, and perhaps even impossible.

It’s no secret that Nissan plans to offer an upgraded battery next year, but just how much extra cash you’ll need for that 60 kWh model remained a mystery. Until now. (Read More…)

“A new era begins” in November, Mazda’s YouTube video announces, but the automaker is likely referring to more than just the car seen in the teaser.

The next-generation Mazda 3, snippets of which can be seen in both hatchback and sedan form, will be joined by a new gasoline engine that’s far more monumental than any revamped compact car. (Read More…)

It’s finally here and it’s, um, polarizing. BMW’s largest utility vehicle, the X7, uses the brand’s versatile CLAR platform as a starting point for the most controversially styled Bimmer since Chris Bangle left the building.

Arriving at dealers in March, the X7’s derrière is not, nor ever will be, the main source of viewer displeasure. This large vehicle has a big face and BMW knows it. It’s proud of it. Poised to tackle the likes of Mercedes-Benz’s GLS and other capacious, three-row premium utilities, the X7 makes sure it will never go unnoticed. (Read More…)

Tesla CEO Elon Musk will soon be gone as company’s chairman, but a replacement — someone who’ll need to occupy the position for three years — has yet to be named.

The hourglass was flipped after U.S. District Judge Alison Nathan approved a settlement between Musk and his company and the U.S. Securities and Exchange Commission Tuesday. Musk has 45 days to step down as chairman. Double the amount of time is allowed for the automaker to name two independent board members, though Musk and Co. only have two weeks to pony up their $20 million fines.

The settlement, which stayed on track despite Musk’s attempt to screw the whole thing up, contains a punishment perhaps far greater than those listed already: Musk now requires a Twitter parent. (Read More…)

If reading about young brainiacs with God complexes and too much money living in Silicon Valley makes you ill, best not read this while eating. For everyone else, you’re encouraged to take a peek at this report in The New Yorker.

It’s a Marianas Trench-deep dive into what occured in the years leading up to last year’s filing of an intellectual property theft lawsuit by Google’s Waymo autonomous vehicle unit against ride-hailing company (and rival self-driving vehicle developer) Uber. The alleged theft is intriguing, but the behind-the-scenes accounts of what went on at Google’s pre-Waymo self-driving car effort is the stuff of HBO and Netflix. There’s crashes and mayhem, egos, genius, and money, money, money.

Absolutely no sex, of course.  (Read More…)

The scandal has raged for over three years, and Audi clearly wants to be done with it. The company said in a regulatory filing Tuesday that, like Volkswagen, it will not fight a fine handed down by German prosecutors over the selling of rigged diesel engines in that country.

Earlier this month, Audi said auf wiedersehen to jailed CEO Rupert Stadler, who’s accused of fraud in relation to the diesel emissions affair. Now, the automaker will hand over a towering pile of euros to finally close this messy chapter in its history. (Read More…)

A big question mark hanging over the auto industry concerns the rate of electric vehicle adoption, but BMW — unlike some of its rivals — isn’t prone to wild predictions about the public’s enthusiasm for clean, green EVs.

Despite rolling out a global plan earlier this year for 25 plug-in hybrid or electric vehicles by 2025, the automaker knows customers won’t abandon their love of inline sixes and turbo fours just because a big battery batted its eyelashes. It’s keeping diesels around, too. Those other guys, the company’s R&D chief implies, just don’t know how to make them right. And politicians are being unfair.

As for EVs, too many people have unrealistic expectations, he adds. (Read More…)

A certain Lincoln owner I know was forced back to the dealership yesterday. The problem? A worrying diagnostic message on his crossover’s gauge cluster. Don’t worry, he’s covered, and the trip offered him a chance to roll outta there with all the swagger of John Shaft — surrounded by all the opulence a Ford Fusion platform can carry.

Naturally, this man, who we’ll call Adam T. (or A. Tonge, whatever he prefers) jumped at the chance to pilot a Continental loaner for a couple of days. Who can blame him? It remains an intriguing, plush sedan that unfortunately garners fewer buyers with each passing month. As he triumphantly posted images in our Slack chatroom, a conversation sprung up around a feature common to all present-day Lincolns, something for which no one can muster much enthusiasm: the push-button shifter.

In the Continental, the placement of the buttons just to the left of the center touchscreen calls to mind a bank of radio presents and generally seems out of place. Lincoln’s not giving up on this, however. So, if buttons there must be, where and how would you like to press them? (Read More…)

Usually, talk of an extended warranty is waved off as a money-making scam by thrifty buyers in the final moments of a sale. And, usually, it’s the dealer offering the coverage. The buyer sees their total amount owing skyrocket on the finance manager’s computer and quickly signs for the agreed-upon amount, thankful to have escaped the building with his or her original payment calculations intact.

Uncertainty lies years down the road, but the thrill of new vehicle ownership muscles those fears to the back of the mind as the driver motors home, fingers crossed.

General Motors wants buyers to embrace that extra peace of mind, but it wants the coverage to come from the factory, not from a dealer extended warranty or service contract. On Monday, the automaker announced an extended factory warranty for vehicles spanning its four brands, and, right on cue, complaints arose from those tasked with selling the cars. (Read More…)

Porsche’s Taycan, a slinky electric sedan that used to carry the Mission E moniker, is only a starting point for the German performance brand. Several EVs are sure to follow that model’s 2019 debut, a couple of which saw light shed on them last week.

For the Taycan, it seems Porsche has plans to instill a little 911-themed heritage into its green car flag-bearer, starting with the car’s roof. (Read More…)