If a famous person sways your purchasing behaviour, you’re likely an idiot. Actors and other celebs rake in great coin shamelessly hocking products to the teeming masses, be it life insurance, Preparation H, overpriced jeans, or underperforming vehicles. To them, the suitcase of cash emits the siren song, not the product. (Don’t start up about athletes and sports-branded clothing. We’re not going in that direction.)

No company covets celebrity endorsements quite like automakers. Whether it’s longtime Anglophile Tom Brady shilling for Aston Martin or LeBron James’ sudden love for Kia’s spectacularly slow-selling K900, nothing gets eyes on the product faster than having someone famous stand next to it. Surely, none of us would ever fall for such a thing.

Celebrity endorsements, if you want to call it that, only bolsters a non-mouth-breather’s buying decision if it reinforces a previously held position. Already angling for a Chrysler Newport? Well, your favourite star from, say, Barney Miller, agrees it’s a sensible purchase. And several dollars less than Caprice! However, if said celebrity is someone you desire, rather than just respect or admire, it could be argued that there’s some subtle, subconscious influence at work. It it enough to tip the scales in favor of a certain product?

That’s something only you can answer. (Read More…)

Get to know me, even just a little, and you’ll quickly discover my seething hatred for the inexplicably popular and mercilessly long-running sitcom, The Big Bang Theory. Given the chance, I’d banish the writers, producers and male cast to the barren wastes of Siberia, where the overpaid hacks could atone for their sins (and remain quiet) while braving the frigid winds in search of nutrient-rich mosses and lichens.

Maybe it’s the death of the sitcom that brought us to this point. Raised on the terrific sitcoms (and some guilty also-rans) of the 1970s, 80s, and 90s, my childhood television experience was abundance in diversity. Still, despite my love for cars and guns and the like, my TV starting point, like that of so many others, was Sesame Street. America’s social barometer, it was, and continues to be.

Like now, strong options loomed large in little Steph’s brain. Never cared for Big Bird. Too big. Dull in conversation. Grover? Who is Grover really supposed to be? And frankly, I wouldn’t leave any child of mine alone with Elmo.

Still, certain characters hold a special place in my dark, shrivelled heart. Until, that is, Fiat Chrysler Automobiles got its hands on their innocent, soft upper halves. (Read More…)

If Cadillac’s top boss, Johan de Nysschen, had his way, The Hunt for Red October would feature a scene in which Capt. Vasili Borodin describes his dream of seeing the United States in an Escalade, not an recreational vehicle.

While General Motors’ luxury division counts on American and Chinese buyers to keep it flush with cash, there’s still room in the fold for other markets. Assuming, of course, those citizens have a willingness to cast off deep-seated consumer habits and, perhaps, prejudices.

After dropping pedestrian vehicles for an all-prestige lineup, GM’s conquest of the Russian luxury market hasn’t yet occurred, though it’s still early days. Sales are looking up. With a new partner in tow, Cadillac feels confident it can muscle out the Germans on the streets of Moscow and St. Petersburg. (Read More…)

For an automaker desperate to improve its financial standing and attract a corporate suitor, Fiat Chrysler Automobiles’ vehicles have done a good job throwing a wrench into the company’s plans. While there’s nothing unusual about mass recalls these days — hello, Ford — corporate beancounters start sweating when the recall volume passes one million vehicles.

Also, no owner of a particular vehicle likes hearing their car’s driver’s side airbag could deploy at any moment. That’s just one of the issues facing FCA as it calls back 1.33 million vehicles from across the globe. (Read More…)

Not only is Volvo updating its aged XC60 crossover for the 2018 model year, it’s also turning up the heat. The handsome next-generation model will gain a Polestar-tuned T8 variant, Volvo’s performance arm has announced, meaning XC60 buyers will have a fourth output choice to select from this fall.

As you’ll recall, Polestar isn’t just a specialty house tasked with tuning Volvo products anymore. The Swedish automaker recently spun off Polestar into its own brand, with the tuning division rebranded as Polestar Engineered. It’s the latter entity that’s tasked with massaging 421 horsepower out of the top-flight hybrid version of the XC60.

However, now that Polestar is in the business of building its own standalone models, crossovers and sedans just won’t cut it. For its first Polestar-badged model, the new automaker wants a big, fast coupe. (Read More…)

What’s big these days? You know the answer. Avocados. Leasing. Saying “it me” on Twitter. But above all else, crossovers and SUVs.

Not only have utility vehicles become the driving force in the North American automotive marketplace, ownership of these versatile vehicles is apparently becoming harder and harder to quit. More than ever, owners of crossovers and SUVs find themselves bolting from their old utility vehicle into a brand new one.

As for sedan buyers, never has love drained so quickly from a relationship. (Read More…)

We’ve all been burned at one time or another. As time passes, the chances of a rip-off, raw deal, or money-draining, hair-pulling lemon grow greater. Maybe you didn’t like the cut of the salesman’s jib. Maybe the dealership botched or sidestepped a necessary repair. There’s no limit to the number of ways a car, or a car company, can turn once-happy customers into sworn enemies.

In my family’s lineage, the only automaker that really fits this bill is Chrysler. Old Chrysler. Often Bad Old Chrysler. And yet, it wasn’t always that way, nor did it stay that way. But for a period of a few decades, Chrysler Corporation’s name was mud, despite the rosy, horsepower-clouded memories of a family member once seduced by Good Old Chrysler.

The first cut is the deepest, they say, and Chrysler came at the remaining members with a meat cleaver. (Read More…)

Years back, a neighbor of mine worked as an electrician’s apprentice while we both occupied different corners of a sketchy four-plex. Good guy. When an emergency arose, especially if the emergency was a sudden lack of tape, this was your man. Anyway, with barely enough cash to buy beer on weekends, let alone a half-decent […]

American investigators, hot on the trail of Volkswagen Group executives and managers with dirty hands, haven’t had the easiest time bringing suspected emissions scandal conspirators to trial. Germany doesn’t extradite citizens facing charges in other countries, making justice a tricky pursuit for U.S. authorities.

So far, only two players in the diesel deception find themselves in the arms of U.S. law enforcement— James Liang, a former executive who worked in California (and has pleaded guilty to conspiracy charges), and Oliver Schmidt, a former U.S. environmental liaison who previously worked out of VW’s Michigan emissions office. Federal agents nabbed him during a Miami layover as the German national returned home from a tropical vacation in January. Six others remain safely in Germany after a U.S. indictment.

Well, expect another trial now. Earlier this week, Munich police arrested an Italian national, Zaccheo Giovanni Pamio, the former head of thermodynamics at Audi’s engine development division. It’s the first diesel-related arrest in Germany and Pamio’s citizenship means he’s a candidate for extradition to the United States.

Now charged in connection to the scandal, American authorities hope Pamio squeals on his bosses at Audi. As for his involvement, the federal government alleges Pamio and others decided a premium sound system was a better use of vehicle space than a proper emission control system. (Read More…)

If Tesla stock was an airplane, it would have left Earth’s atmosphere sometime this spring. By June, that aircraft — let’s call it the Model P — would have been within striking distance of Mars. Indeed, Tesla investors made out like bandits as the company’s shares soared and its market cap sailed past that of Ford and General Motors, making it the most valuable domestic automaker.

For a while, it seemed nothing could stop Tesla’s meteoric rise. Not labor strife, not worries about the Model 3’s production timeline, not a cracked A-pillar on a freshly delivered Model S, not Model X doors trapping people inside a burning vehicle, not allegations of subpar working conditions, nothing. Tesla may as well have tried buying the rights to the word Teflon.

Well, CEO Elon Musk said it best himself in May. The company’s market valuation was “higher than we have any right to deserve,” he told The Guardian, a month before Tesla shares rose to a record $383.45. As the saying goes, “What goes up…” (Read More…)

It’s been an interesting few years at Ford Motor Company, especially for the automaker’s prestige marque. Ever since Ford decided that reviving the listless Lincoln brand with a life-giving cash infusion was the right way forward, watching the division reconcile its unsavory near-past and mouth-watering distant past with its present and future has become a source of amusement.

Not to say that Lincoln’s executives and PR teams are stumbling like Gerald Ford. Far from it. However, sometimes a statement causes a “whoa, hold on a minute” moment that’s too big to ignore. (Read More…)

There’s nothing like the antics automakers get up to when fierce rivalry or falling sales forces an emergency pressing of the desperation button. Just last year, Fiat Chrysler Automobiles found itself in quite a bit of hot water after its long-running sales-recording practices came under the federal microscope. Mounting pressure eventually forced the company to dial back its monthly figures, shattering some advertisement-friendly sales streaks.

Across the pond, Volkswagen now finds itself with egg (quiche?) on its face following a report by its internal auditors. According to German publication Der Spiegel, the automaker plumped up its French sales tallies for years — to the tune of at least 800,000 vehicles.

The details of this latest case of sales fudging, which apparently went undiscovered for seven years, seem particularly brazen. (Read More…)

Following early technological success in the electric car field, Honda entered the 21st century with a newfound aim to place hybrid vehicles in the driveways of global carbuyers. While rival Toyota’s hybrids have garnered the most headlines and sales, no one can criticize Honda (CR-Z notwithstanding) for the continued refinement of its electrified powertrains. Just look at the most recent Accord Hybrid or Acura’s growing list of performance-oriented multi-motor products.

Still, as fully electric vehicles began emerging on the scene, Honda found itself lagging behind. The Clarity EV, an electric version of its second-generation fuel cell vehicle, arrives this summer with a paltry 80-mile range. However, we’re promised much more in the year ahead.

As it moves forward with its EV plans, Honda also wants to have a stake in the supply of EV components to automakers — namely, electric motors. As of today, Honda and partner Hitachi have a name for their joint venture: Hitachi Automotive Motor Systems Limited. (Read More…)

Previous generations of the Mazda 3, while popular, soon became known as much for corrosion as for zoom-zoom potential. Tears of iron oxide poured from rear wheel arches, taillights and center-mounted brake lamps, adding a somewhat tragic element to the models’ insanely happy visage.

Despite efforts to relegate rust issues to the past, Mazda just can’t seem to shake this automotive cancer. Less than a year ago, the automaker was forced to recall a slew of newer models — 2.2 million vehicles in total — after insufficient corrosion protection on hatch lift supports put owners in danger of a sudden head-whacking.

Of course, that was just a couple of months after Mazda recalled six models years of its CX-7 crossover over fears of suspension separation caused by, that’s right, rust.

This time around, it isn’t unprotected body panels or corrosion-prone suspension components causing Mazda grief. Still, rust remains the culprit behind the recently announced recall of more than 307,000 Mazda 3 and 6 vehicles, some 227,814 of which can be found in the United States. In this case, it’s rust that could cause your Mazda to stubbornly stay put, or perhaps take an unexpected, driverless journey. (Read More…)

While he’s only been in the big chair for little over a month, Ford Motor Company CEO Jim Hackett has already pinned down a serious problem in need of immediate change. Decision making. Or, more specifically, the need to get the lead out when rapidly changing market trends threaten company profit.

The former chairman of Ford Smart Mobility LLC, who replaced an ousted Mark Fields in late May, was brought in to guide the Blue Oval through a “transformative period” in the industry. One way he might do this is to borrow an idea from the NBA. (Read More…)