Alfa Romeo’s long-awaited Giulia sports sedan is finally trickling down to U.S. buyers in larger numbers and a performance-oriented Stelvio SUV should arrive this summer. You’d think cautious optimism for the re-introduced brand would be the order of the day. Instead, there’s massive optimism coming from Fiat Chrysler Automobiles CEO Stergio Marchionne and nothing but caution from industry analysts.

There’s also plenty of disagreement on how well the two vehicles will sell, and reality is leaning increasingly towards the analysts. (Read More…)

Like a rolling stone. Like a rock. Like a G6 (not the Pontiac version). There are many descriptors out there, but GMC feels nothing fits its owners quite like “pro.” The trucks are still Professional Grade (TM), but advertisements are supposed to be all about us, about we, about me.

And so, GMC plans to embark on an advertising campaign calling its owners just that. The all-utility brand’s “Like A Pro” campaign kicks off this month, with a number of tailored TV and online spots showcasing “those who reach higher in everything they do,” according to the automaker.

Marketing efforts are fraught with peril, so no ad counts as a slam dunk until the public gives it a resounding thumbs up or, alternatively, mocks it out of existence. Let’s take a closer look at one of these spots. (Read More…)

Yes, we’re talking #brands, because brand value is a point of pride for all companies, not just automakers. In the latest ranking of brand value, it seems Toyota needn’t worry about losing its lofty perch among automakers.

For the fourth year, the Japanese automaker beat out all other car companies in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking published by market research company Kantar Millward Brown. Valued at $28.66 billion, Toyota sits in the 30th spot, one notch above Walmart. That’s two spots lower than last year’s rankings, something Toyota can blame on increase costs and a weak yen.

The ranking also contains good news for Ford and troubling news for BMW. (Read More…)

We’re deep into a nebulous time of the year called “driving season.” This, of course, is the part of the calendar when it suddenly becomes possible for vehicle owners to leave their homes and drive away. So, driving season it is.

If you’re a Northerner, the season holds far more emotional and spiritual importance than for those in sunnier climes. The open road simply doesn’t beckon if the landscape mimics a scene from Fargo, unless it’s to escape south. But come summer, every road’s a destination. Every street, highway, and back laneway is another opportunity to enjoy the miracle of the Earth’s tilting axis, the glorious wobble that lurches our side of the planet towards the sun for half a year, melting the snow that covers our cigarette butts, coffee cups and corpses.

The road beckons, yet many of us fail to properly heed its call.

Be it time, money, family obligations, or maybe just a general lack of adventure (perhaps you’re already dead inside?), countless roads remain untouched by our Goodyears or Bridgestones. (Read More…)

There was plenty to like about Buick’s heavily revised 2017 Buick LaCrosse when it debuted last year, but the shrinking passenger car market rubbed some of the shine off the full-sizer’s standard features and newfound efficiency. It also propelled sales further downhill.

Buick isn’t resting on its laurels for the generation’s sophomore year. For 2018, Buick’s eAssist mild hybrid system returns to the LaCrosse after a year’s absence, joined by a new transmission in V6-powered models and a starting price designed to lure more buyers into the showroom. (Read More…)

Mitsubishi’s new ownership spells big changes for the automaker’s product future, but the controlling stake recently purchased by Renault-Nissan also means the newly joined automakers will partner on financial services.

As such, buyers in three markets will soon be able to turn to Nissan for a loan on a new Outlander or Mirage. Sorry, Americans — there’s good reason why Mitsubishi’s U.S. financing arm is staying put for now. (Read More…)

Not everyone was blown away by the new Honda Civic Si’s 205 horsepower, especially after a year of rumors suggesting output could fall in the 220-hp range. While the hotter (but not hottest) version of Honda’s 10th-generation Civic possesses the same horsepower rating as its predecessor, albeit with significantly less displacement, many Big H aficionados had hoped for more.

Nah, you don’t want that, Honda says. The Si’s massaged 1.5-liter turbo does offer increased torque (192 lb-ft) compared to the previous 2.4-liter model, but the automaker claims the addition of more ponies would have harmed the model. (Read More…)

People don’t talk about crossovers in the same hushed and awed tones reserved for snarling muscle cars and sultry exotics, but mainstream automakers couldn’t care less. As long as their respective family haulers continue to sell like generators during a blackout, automakers are happy letting crossovers quietly fill the driveways of suburban America (while generating massive revenue).

However, nothing’s ever static in the industry, and crossover competition has never been more fierce. Recently, Nissan and Toyota issued a mid-year sales pitch to buyers, ramping up content and slashing prices on the Rogue and RAV4 to squeeze a few more sales from the low end of their respective lineups.

Naturally, Hyundai would be foolish not to fight back. (Read More…)

Volkswagen Group’s Seat division has turned to Twitter to figure out a name for its upcoming three-row SUV. Yes, an automaker has entered the wild and woolly world of 140-character outrage in order to start a hashtag campaign, one destined to yield both a model name and positive PR.

Imagine, an automaker asking its fans what name they’d like to see on their seven-seater. Makes you feel all cozy and loved. There’s only one rule for naming suggestions: the 2018 SUV must have a name derived from Spanish geography, much like existing models.

While the company’s #SEATbuscaNombre (#SEATseekingName) campaign is both cute and trendy — and thus a little insufferable — it has this writer wondering if other automakers should do the same. Never mind looking like a follower, and never mind the inevitable jokes.

There’s value in “regular” people’s opinions. (Read More…)

Despite the protestations of many members of the green car crowd, dollars and cents do seem to play a major role in the motivation to purchase an electric or plug-in hybrid vehicle. Right now, EV proponents and domestic automakers are worried the U.S. won’t renew the green car tax credit — a segment-boosting incentive that shaves thousands off the price of a new electric vehicle.

Some would argue if green car buyers are really devoted to the planet’s health, purchase price wouldn’t be an issue (assuming the buyer’s bank balance is sufficient). Individuals being what they are, motivations and circumstances will vary. Still, no one can argue that a tax credit doesn’t sweeten the pot, just as dealer incentives on the hood of a truck help move sluggish inventory.

In Denmark, however, lawmakers have discovered that once-steady sales of EVs will slow to a trickle when green vehicle buyers are treated like regular car buyers.  (Read More…)

With the Civic Type R expected to appear on lots any day now, and no end in sight to the continued popularity of the Ford Focus RS and Volkswagen Golf R, consumers can be forgiven for not thinking about the Hyundai Veloster.

The long-in-the-tooth model remains a valuable oddball for the automaker, but it isn’t without its flaws — namely, a super-harsh ride. Still, it’s a quirky model that adds flair in an increasingly conformist marketplace. Hyundai even saw fit to endow the Veloster with a turbocharged 1.6-liter four-cylinder in a bid to perk up its little hatch.

Despite falling sales, Hyundai isn’t giving up on the model, and a new report claims the Korean automaker could give the next-generation Veloster a heaping dose of competitiveness in the hot hatch segment. (Read More…)

Volkswagen’s sole U.S. assembly plant was spared any fallout from the company’s wildly expensive diesel emissions scandal, but the upcoming North American Free Trade Agreement negotiations could see VW throttle back its future plans for the facility.

The Chattanooga plant, which builds the Passat and Atlas, has seen $900 million in investment over the last couple of years. More models are anticipated, and the automaker said it expects the plant to reach full production by 2020. However, recent threats of an import tax to be levied on German automakers has VW brass in wait-and-see mode before sending any new models or money to Tennessee. (Read More…)

It’s not just the range — it’s the weight, too. Oh, and don’t forget about cost. These are some of the potential stumbling blocks facing Tesla’s introduction of an electric semi truck, say Carnegie Mellon University researchers in a peer-reviewed study expected later this month.

Tesla has two trucks up its sleeve. One, an electric big rig, is slated for reveal this September, while an electric pickup should appear within the next two years. So far, it’s looking like the latter vehicle is the viable one. (Read More…)

Earlier this month, Honda announced pricing for its hotter Civic Si sedan and coupe, both of which carry an after-delivery price of $24,775. However, at 205 horsepower, the 2017 Civic Si’s powertrain could leave some front-drive sporty car lovers wanting more.

Not to fear, the Civic Type R will arrive on dealer lots imminently. Offered on North American shores for the first time, the Type R adds an extra 101 hp to the Si’s power output, all thanks to a turbocharged 2.0-liter four-cylinder. Torque tops out at 295 lb-ft, and a hatch is the only bodystyle available.

According to new photos of a fresh-from-England batch of Type Rs, the cost of that extra power amounts to about $100 per horse. (Read More…)

There’s been no shortage of hot takes on former Ford CEO Mark Fields’ sudden departure from the big office in Dearborn, but a new report sheds light on the drama occurring at the Blue Oval shortly before Fields “elected to retire.”

Before his replacement by Jim Hackett, Fields reportedly attempted to fire Joe Hinrichs, Ford’s president of the Americas, as a way of relieving growing scrutiny on his own performance. It didn’t go they way he had planned. (Read More…)