Acura is turning 30, and to celebrate, it’s turning its attention away from the yuppy Gen-Xers who first discovered the brand to the hopeful, car-buying Millennials of today.

It’s not pandering for vehicle sales, it’s a relationship, see?

Honda’s luxury marque just launched a marketing campaign that seems perfectly designed to lure in the largest-growing segment of car buyers. Called “30 Years Young,” the ad plays up Acura’s status as the leading luxury brand of this age demographic, while stroking the ego of the Millennial buyer. (Read More…)

Diesel? What’s that?

Volkswagen is embracing a far less controversial type of fuel with its new 1.5-liter TSI engine, unveiled yesterday at the Vienna Motor Symposium.

The ultra-efficient four-cylinder uses variable turbine geometry (VTG) in its turbocharger to generate peak torque at a low 1,300 rpm, then maintain a flat torque curve until about 4,500 rpm. This leads to fuel economy gains and a better driving experience. (Read More…)

Fiat Chrysler Automobiles has announced pricing on the 2017 Fiat 124 Spider, touting it as America’s least expensive turbocharged convertible.

With an MSRP of $24,995 (plus $995 destination), the Spider tops the base price of its platform mate — the Mazda MX-5 Miata — by $255. Luxury (“Luzzo”) models will go for $28,490, while the performance-oriented Abarth model starts at $29,190. (Read More…)

The trial has all the ingredients needed to garner a nation’s attention: a young female driver, a speeding Mercedes, a dark, rain-slicked highway, a carelessly wielded phone, a potentially dangerous social media app, and a hard-working man left permanently disabled.

The lawsuit against Snapchat and motorist Christal McGee by Wentworth Maynard, the driver of the Mitsubishi Outlander rear-ended by McGee’s C230 outside of Atlanta last September, alleges the social media app’s speed filter played a role in the collision. (Read More…)

Hoping to access and remotely take charge of a vehicle’s operating system via your laptop? Expect to shower with strange men in a place where the Wi-Fi sucks.

Life behind bars is the penalty proposed by two Michigan senators seeking to regulate the state’s connected and autonomous vehicle industry, Automotive News reports.

The bills introduced yesterday make it a super-duper felony to intentionally access a vehicle’s electronic system for the purpose of damaging it or gaining control of the vehicle. (Read More…)

It seems Ford didn’t want to stay home from the EV dance.

Just 10 days after Ford Motor Company electrification guru Kevin Layden said that 100 miles of range is just plenty, thank you very much, CEO Mark Fields is now saying something very different. (Read More…)

Yeah, yeah, one day you’re going to put skis up there.

Automakers go to great lengths to make vehicles aerodynamic, adding grille shutters and painstakingly shaving off excess weight, but drivers are just blowing away the hard work with their roof racks, a new study reports (via CNET). (Read More…)

We’ve all dealt with a car salesman who wanted us to sign our life away on an overpriced import, but there’s a good chance that’s literally happening in Iraq right now.

Reuters reports that Islamic State fighters have taken to running car dealerships as a way of making money, now that allied airstrikes have cut off much of their oil-generated income. (Read More…)

It looks like Cadillac doesn’t think the Chevrolet Cruze is a suitable platform for a new luxury model.

A source in a story we ran yesterday claimed an internal program code that popped up at General Motors points to a new Cadillac model based on the Cruze’s front-wheel-drive Delta platform, but the automaker is now refuting the claim. (Read More…)

After admitting it fudged fuel economy data for the past 25 years in Japan, Mitsubishi Motors wants the Environmental Protection Agency to know that its U.S. vehicles are A-OK.

The automaker claims it conducted an internal audit on vehicles from model year 2013 to present and contrasted that data with figures it had previously submitted to the EPA. The conclusion? The information’s fine. (Read More…)

Rival automakers salivating at the thought of snapping up a castoff from Volkswagen’s brand portfolio will have to sit and wait.

Amid grim fourth-quarter financial data and ongoing expenses linked to the diesel emissions scandal, the company is standing by its assets, but admits they might have to jettison some if unexpected expenses crop up. (Read More…)

Two sides, two seemingly valid arguments. And in the middle, five $1.1 million cars.

Through the province’s Electric Vehicle Incentive Program, Ontario taxpayers helped lower the price of five Porsche 918 Spyders last year, according to Canada’s national broadcaster, leaving many wondering why their cash helped fund supercars for the ultra wealthy.

The program shaved just over $5,500 off the price of each $1.1 million hybrid Porsche — a limited edition model possessing 887 horsepower, with a top speed of 210 miles per hour.

One of those vehicles has since burned to the ground in a Toronto-area gas pump fire, which, for some, serves as a perfect metaphor for taxpayer-funded EV incentives. (Read More…)

No matter who you are or what status you hold in society, at some point in the past 34 years you did something in a Chevrolet Cavalier, and it was probably a lackluster experience (barring anything in the backseat, though even then…).

For reasons unknown, the nameplate that once summed up everything that was wrong with domestic compacts will return to the automotive landscape on a China-only Chevrolet model, GMInsideNews reports. (Read More…)

If you want your nefarious plan to stay on the down low, try not to make a PowerPoint presentation on it.

That’s an obvious takeaway from the New York Times report that details a bombshell discovery made by investigators probing documents and laptops related to Volkswagen’s diesel emissions scandal. (Read More…)

Ford Motor Company issued three recall notices today, but top billing goes to a sensor problem linked to the sudden downshifting (to first gear!) of certain vehicles.

That safety recall involves 202,000 2011-2012 Ford F-150, 2012 Expedition, Ford Mustang and Lincoln Navigator vehicles. (Read More…)