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By
Steph Willems on April 17, 2020

Few C-suites undergo renovations quite as often as Ford’s. The automaker’s executive ranks have again seen a revision, with the biggest promotion going to Kumar Galhotra (pictured above), formerly president of Ford’s North American region and ex-boss of the Lincoln brand — a role he earned considerable kudos for.
Elsewhere in the shakeup, which was ordered by recently minted chief operating officer Jim Farley following a 10-week “deep dive,” are promotions and additions designed, among other things, to sharpen “Ford’s focus on product and launch execution.” Among the new hires? A former Israeli intelligence officer.
It seems last year’s botched Explorer/Aviator roll-out continues to make ripples. (Read More…)
By
Steph Willems on April 16, 2020

While it remains to be seen whether the revamped 2021 Cadillac Escalade enters production on schedule this summer, other details about General Motors’s loftiest SUV have begun leaking out.
One item concerns the vehicle’s price, while the other tidbit might interest those who have a difficult time separating their eco-consciousness from their economic reality. (Read More…)
By
Steph Willems on April 16, 2020

Thanks to our friends at J.D. Power, we’ve been able to offer up weekly insights into the greatest disruption to the nation’s auto industry since World War 2. It’s a volatile time, with major changes occurring week to week, rather than over the course of months and years, and the disruption remains highly dependent on region and the legislative proclamations of various states.
Last week’s sales results tell us the great weakening of the U.S. new vehicle market has reached rock bottom, with no signs of further digging. It’s also not as deep a trench as the firm’s analysts predicted. (Read More…)
By
Steph Willems on April 16, 2020

Honda was one of the first automakers to announce a shutdown of North American vehicle production, with the Detroit Three (and others) quickly following suit after the company’s March 18th proclamation. Initially pegged at an optimistic 6 days, the shutdown saw the automaker’s plants go dark on March 23rd.
Fast-forward a few weeks and the shutdown still has a ways to go, with Mexico now seeing an extension of its idle period. Meanwhile, U.S. employees now can look forward to no pay. (Read More…)
By
Steph Willems on April 16, 2020

Emotional response. That’s the end goal of marketing — well, the second-to-end goal, and words and images are what a savvy marketing pro uses to plant that seed in the human brain. Rapidly germinating, the seed quickly grows into a desire to consume. To own. To bolster one’s identity with a product that says something about them, and which makes them feel good in a strange, hard-to-define way.
We’ve all been lured in by slick advertising, product placements, and the like, but products don’t always need a third-party ad agency to boost their image. The manufacturer gets first crack at that.
Which is where naming come in. (Read More…)
By
Steph Willems on April 15, 2020

Vehicle production is a complex juggling act at the best of times, but industry-shuttering viral pandemics that sweep the globe in a matter of weeks can complicate the process. And aside from its joint-venture operations in China, Volkswagen finds itself, like other automakers, shut out of the business of building cars.
Perhaps ambitiously, the automaker aims to be back online, cranking out cars in the U.S. and Europe by the end of the month. (Read More…)
By
Steph Willems on April 15, 2020

Obviously, Toyota plants in the United States, Canada, and Mexico are shut down due to the coronavirus (tentatively slated to reopen on May 4th), but the automaker’s Japanese plants are still going strong.
Come the month of May, those facilities won’t have to work quite as hard. Who’s buying, really? (Read More…)
By
Steph Willems on April 15, 2020

Known for having one of the leanest inventories in the industry, Subaru has marked yet another date date on its calendar, no doubt hoping that once production resumes in Indiana, it won’t have to turn out the lights again.
The Japanese manufacturer initially shut down its Lafayette assembly plant for the period of one week back in late March. We now know how optimistic that was. May 11th is the new return date. (Read More…)
By
Steph Willems on April 15, 2020

With a new Lexus NX compact crossover expected to arrive next year, trademark applications on both sides of the Atlantic point to increased powertrain diversity — and more available power for U.S. customers.
Overseas, at least, the little Lexus (but not the littlest Lexus) CUV stands to go even greener. (Read More…)
By
Steph Willems on April 14, 2020

A Missouri city is making a direct pitch to Tesla in the hopes of landing an assembly plant. The electric automaker is on the hunt for a new domestic manufacturing site in which to build its ridiculous-looking Cybertruck, and since Texas seems to be off the table, other states feel they’ve got a good shot.
Naturally, the city of Joplin isn’t coming to the table empty handed. (Read More…)
By
Steph Willems on April 14, 2020

It’s a car-heavy day here at TTAC, and thank God for that. These vehicles still exist, and it seems automakers who stubbornly continue to field ’em haven’t given up on the idea of improving three-box products.
That said, it’s hard to think of a mainstream automaker that offers more choice in cars than Kia Motors, and one of its more (most?) interesting products could be due for an upgrade. (Read More…)
By
Steph Willems on April 14, 2020

Very few quirky cars remain in today’s homogeneous vehicle landscape, but the Hyundai Veloster can count itself among that offbeat cohort. The Veloster N cranks up the fun quotient considerably, adding 250 horsepower and 260 lb-ft of torque to the oddball three-door package. More power can be drawn from the turbo 2.0-liter via a performance package.
A recent entry to the Hyundai lineup, the Veloster N has thus far been available only with a six-speed manual. No problem there, this writer says, but Hyundai clearly felt otherwise. (Read More…)
By
Steph Willems on April 14, 2020

Cadillac has pulled the curtain back on its expanded CT4-V and CT5-V sedan lineup, confirming that the brawnier versions of those performance variants will carry a Blackwing designation.
Designed with track days in mind and available with manual transmissions, the CT4-V and CT5-V Blackwings will offer potent power, just not of the Blackwing variety. (Read More…)
By
Steph Willems on April 14, 2020

The current-generation Mazda 6 debuted with a shapely body that withstood the passage of time and handling attributes that elevated it above other front-drive, midsize rivals. Alas, the car dropped as the market was moving away traditional midsize sedans. Not helping its case, Mazda was slow to respond with improvements — like a turbocharged 2.5-liter four-cylinder, for example, or all-wheel drive that still hasn’t appeared.
Word is that the next Mazda 6 will correct all criticism of the current car, donning a new layout and propulsion. By the sounds of it, the next-gen 6 will be everything an enthusiast wants, but will there be anyone left to buy it? (Read More…)
By
Steph Willems on April 14, 2020

Each one of us, minus the psychopaths, lives by a personal code, and that set of deeply held beliefs and attitudes dictates how we treat others. How we interact in society. It makes us whole.
Given that there’s a hell of a lot of variation in what drives a person, there’s been no shortage of diverging takes on the latest Cannonball Run “trophy” holder — the crew of a white, 2019 Audi A8 that rocketed from New York City to Los Angeles in 26 hours and 38 minutes earlier this month, using lightly trafficked highways borne of the coronavirus pandemic to their advantage. Average speed? Roughly 105 mph.
Is this feat worthy of a slap on the back, or a punch in the face? (Read More…)
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