If one word describes Saab’s recent past, it’s underinvestment. Back when the Swedish brand was self-sustaining, they operated their R&D department on a sko sträng. Despite the limitations, Saab created distinctively styled, innovatively engineered automobiles. Then, in 1990, GM bought half of Saab. Ten years later they bought the rest. Since that time, Saab has faced the same financial limitations as before, but without the managerial freedom to overcome them. Late in 2007, it looks like Saab is finally getting the money– and respect– they need.
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Posts By: Steven Wade
I get kinda touchy when people start kicking the boots into Saab, especially when they're basing their opinion on mistaken information. As Saab is a GM brand, and Mr. Farago is the author of an ongoing series called "GM Death Watch", it's understandable that the author was black about the brand's future. But the "seasoning" enhancing his main points is pure theatre and his conclusions overly pessimistic. Let's examine his argument point by point:
'Saab's Aero-X, a Corvette-based concept car…'
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