Posts By: Theodore Leverett

By on April 24, 2008

ltd.jpgSometimes a badge just isn't enough of a name for a car– especially now that automakers have fallen head-over-heels in love with alphanumerics. Hey kids! Let's all jump in the MKZ! So, how's you're G35x? Mine's the LS 600hL. Growing up, our family car was a 1978 Ford LTD Country Squire. I mean, how American is that? Not very. But at least it was aspirational. (Flex? Flex what?) As an homage to its size and apparent indestructibility, we called the beast "the battlewagon." A brown Ford wagon of my acquaintance was called "Mudblup" after the amorphous cartoon character in the Teddy Ruxpin (Worlds of Wonder) series. A white '96 Monte Carlo with was not-so-creatively (but entirely accurately) known as "Moby." And my '92 T-Bird has long been nicknamed "the Thunderchicken." Of course, a lot of people (i.e. women) simply came up with a cute name like "Sally" and called it good. While carmakers are still going down the spyplane and government agency route (G8), I reckon consumers have taken matters into their own hands. So, how about you? What do you (or your significant other) call your cars? [We welcome Mr. Leverett to the TTAC team and thank Jonny Lieberman for not having a cow over this QOTD usurpation.]

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