They’re monsters, fighting over a squeezable toy bus before the journey has even begun. They’re inattentive rascals, wearing headphones and tuning out their parents before Mom is even in the van. They’re instigators and agitators, wholly dependent upon parents to keep the peace.
Or are they? Are children really so bad that Honda’s very first marketing campaign for the fifth-generation 2018 Odyssey has to present a negative slant on the life of a parent?
Maybe not. But in an age in which conflict is fostered during live news coverage all day long, in which children are perpetually entertained so they don’t need to entertain themselves, in which there’s not enough time before Zoey’s pottery class and Aiden’s play date to source a conventional resolution, Honda’s Magic Slide seats produce a brilliantly eye-catching commercial, with a little help from animation.
Of course, my kids would never tussle like this. (Read More…)













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