Posts By: Timothy Cain

By on October 29, 2014

Maserati GhibliHow does one make it in America? Grow your product portfolio by 50%. Grow your North American dealership network by 29%. Make all-wheel-drive a part of your business’s best practices. Spend $11 million airing a commercial during the Super Bowl while only bothering to display your product at the tail end of the ad. Name your products after a Mediterranean wind, the number of doors they possess, or a video game.

And continue to place one of the industry’s coolest logos on a highly visible portion of all your products.

Cue year-over-year Maserati sales growth in the United States of 307% through the first nine months of 2014, a gain of 6884 units. (Read More…)

By on October 28, 2014

I just spent a week with the all-new, all-wheel-drive 2015 Chrysler 200 S. It was one of Chrysler Canada’s press cars, priced at $38,815. Equipped as it was with big wheels and a dual pane sunroof and blind spot monitoring and navigation, it would have been priced at $35,560 in the United States. Yes, $35,560. […]

By on October 27, 2014

2015 Subaru LEgacyAmerica’s 35th president, John F. Kennedy, said, “One person can make a difference, and everyone should try.”

Automobile manufacturing is not public policy. (Actually it is, basically all the time.) But virtually every automaker tries to make a difference in the midsize car sector, yet are the differences each manufacturer makes worthy of a mention here?

2014, like most years, is a time of great change for the segment. We’ve been steadily approaching a premature refresh of the Camry, America’s best-selling car. Chrysler Group replaced its Sebring-based 200 and Dodge Avenger with an Italian-based (can we call it that?) 2015 200. Hyundai’s avant-garde sixth-generation Sonata was replaced by a more conservative 2015 model.

Also recently launched was the sixth-generation Subaru Legacy. Subaru USA reported their best-ever Legacy sales month in September, when 6198 were sold. (Read More…)

By on October 26, 2014

2015 Honda CR-Z - Photo Courtesy HondaSeptember 2014 was American Honda’s lowest-volume CR-Z sales month since December 2012.

248 CR-Zs were sold last month even as Honda dealers sat on sufficient inventory, at least by the standard of the CR-Z’s low desirability quotient, to sell more. According to Automotive News, Honda had a 79-day supply of CR-Zs at the beginning of the month, and of the 963 new CR-Zs Cars.com is currently showing in its database, the vast majority were in stock during the month of September.

Through the first eight months of 2014, Honda was selling 337 CR-Zs per month. Honda sold 4550 CR-Zs in 2013, equal to 379 per month. Monthly volume peaked at 1819 units in April 2011. After 5249 CR-Zs were sold in the final five months of 2010, annual sales reached 11,330 units in 2011 and then plunged to 63% to 4192 units in 2012. 2013’s recovery, at less than 9%, was moderate. (Read More…)

By on October 25, 2014

Buick historical sales chartThrough the first nine months of 2014, U.S. Buick volume is up 8% to 170,764 units, nearly 50,000 sales back of Lexus, sales of which have risen 16%. Though Buick, the 19th-best-selling auto brand in America, trails Lexus, the 18th-best-selling brand, by a wide margin, Buick has opened up a wide lead over America’s three next-best-selling brands, Audi, Cadillac, and Acura.  (Read More…)

By on October 24, 2014

The Chrysler Toledo Assembly Complex used to produce Jeep Cherokee in ToledoIn September 2014, for the first time since September 2011, the Chrysler Group sold more new vehicles in the United States than Toyota USA.

But while the results from three years ago involved post-tsunami struggles for many Japanese automakers and 27,000 extra Chrysler Group sales, September 2014’s numbers point more exclusively to the gains made at Chrysler’s five brands.

Once again, Chrysler Group sales increased by around 27,000 units, year-over-year. Toyota sales, including Lexus and Scion, also increased, rising less than 2% last month. In September 2011, total Toyota USA sales tumbled 17%. (Read More…)

By on October 23, 2014

2014 Mercedes-Benz S-ClassMercedes-Benz USA has already sold more copies of the all-conquering S-Class in 2014 than in the full calendar years of 2009, 2010, 2011, 2012, and 2013. By the end of October, Mercedes-Benz USA’s S-Class sales total will be in excess of 2008’s total, as well.

Not since 2007 have S-Class sales been this strong. Mercedes-Benz sold 30,886 S-Class sedans in the United States in 2006 and 26,081 in 2007 after averaging little more than 20,000 annual U.S. sales between 2002 and 2005. (Read More…)

By on October 22, 2014

2015 Dodge Viper SRTThis is what you read two months ago on TTAC: “FCA won’t build this car forever if it remains unwanted. Long live the Alfa Romeo 4C?”

The mission for the Viper team then became, how do we make it desirable? Better yet, how do we make it desirable tomorrow?

Over the span of a few days or weeks, the Chrysler Group wasn’t going to inject a barrel full of cash into R&D for a new Viper, perform stress tests, crash tests, performance tests, complete styling mock-ups, consult the Viper-owning faithful, and begin delivering cars to dealers.

But they could drop the price by $15,000, creating a base MSRP of $84,995. Suddenly for September, the Viper was priced like it was two decades ago, adjusted for inflation.

Suddenly, U.S. sales rose to the highest level the Viper has seen since January 2009, when 127 were sold, a follow-up to the Viper’s 152-unit December 2008 performance. (Read More…)

By on October 21, 2014

2015 Cadillac SRXCadillac sales in the United States rose to a six-year high in 2013. Yet in five of 2014’s nine months, sales have declined. Through three-quarters, Cadillac volume is down 4%. Overall new vehicle sales in the U.S. are up by more than 5%.

BMW, Mercedes-Benz, and Lexus sales are up 11%, 8%, and 16%, respectively, in 2014. Audi, up 14%, is routinely outselling Cadillac.

The SRX was a bright spot for Cadillac in the first half of this year, not only because it’s the brand’s best-selling model but because sales had jumped 20% compared with the first half of 2013. After six consecutive monthly increases, however, SRX sales in July slid 7%. August volume fell 37%. September sales dropped 15%.

Total third-quarter SRX sales were down 22%, a loss of nearly 3700 sales. (Read More…)

By on October 20, 2014

2015 Dodge Grand CaravanOnly twice in the last six years have one of the Chrysler Group’s minivans been America’s top-selling minivan. America’s best-selling minivan in 2008 and 2009 was the Honda Odyssey, which also led the segment in 2013. The Toyota Sienna was America’s best-selling minivan in 2011.

Yet through the first nine months of 2014, not only is the Chrysler Town & Country America’s top-selling minivan, but its twin, the Dodge Grand Caravan, ranks second in the class, 8431 sales ahead of the third-ranked Odyssey. The Chrysler and Dodge haven’t finished a calendar year as the two top-ranked minivans since 2005.  (Read More…)

By on October 19, 2014

2013boxsterThe Jaguar F-Type continues to be the car of the moment as coupes become a more common sight and as the car continues to be an absolutely essential part of the Jaguar lineup. September sales of the F-Type jumped 91% compared with September of last year, which still stands as Jaguar USA’s second-lowest-volume full month. F-Type sales peaked at 501 units in July of this year and have, on four other occasions, topped 400 units.

400? That’s a figure untouched by BMW’s Z4 since July 2011, more than three years ago. Year-over-year, Z4 sales actually increased in September, rising by seven units, falling 9% (or 17 units) compared with September 2012. These aren’t cars one judges on a moment’s figures, however, and certainly not in early autumn. (Read More…)

By on October 18, 2014

003-2015-chrysler-200-leak-1Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat invalid comparison for another day. Dodge Avenger volume is down 37% to 49,363 units in 2014, but again, this was an anticipated decline, as Chrysler Group has actually killed off the Avenger.

Jointly, the duo is down 31% to 124,505 units. For the third time, this is not a shocker. We expected a period of decreasing 200 volume, and we knew the Avenger’s drops were going to be severe.

(Read More…)

By on October 17, 2014

2015 Hyundai Sonata frontWithout an unexpected drastic downward turn in the final quarter of 2014, Canadian auto sales will reach record levels this year, a strong follow-up to best-ever sales in calendar year 2013.

September 2014 was marked by a collective 13% sales improvement from the overall industry, a gain of nearly 19,000 units compared with September 2013. September also marked Ford Motor Company’s return to the top of the overall sales leaderboard in Canada. Chrysler Group’s five brands haven’t actually led the monthly results since March, but their lead was strong enough to support year-to-date number one status through the end of August.

Both Ford/Lincoln and General Motors outsold the Chrysler Group in September, however, despite a combined 20% year-over-year improvement from Chrysler, Dodge, Jeep, Ram, and Fiat. (Read More…)

By on October 16, 2014

2014 Toyota 4Runner dirt pathThe off-roader is not yet dead, and with recent successes from a couple of well-known rough-and-tumble four-by-fours, the niche category has lives yet to live.

We’re not talking about pickup trucks with Z71 badges or the ever-growing stable of vehicles perceived to be capable of mud-running because of their when-the-wheels-slip all-wheel-drive systems.

No, truck-based SUV platforms with selectable four-wheel-drive are another breed. We’re well acquainted with the Jeep Wrangler’s steady rise up the utility vehicle sales leaderboard, and 2014 is almost assured of ending with record Wrangler sales.

The Unlimited has expanded that Wrangler’s appeal to corners of the market near and far. Wrangler sales in the United States have increased in four consecutive years and are likely to top 170,000 units in 2014.

Yet a far less likely candidate for success in this age is the Toyota 4Runner, sales of which have already risen to a seven-year high in 2014, with three months remaining on the calendar. (Read More…)

By on October 15, 2014

 2015 Kia K900When dining at a steakhouse, my father always told me, make sure you ask for your beef to be grilled longer than you would at home, because restaurants always hastily send the food to your table. You want medium-rare? Ask for medium. Want medium? Ask for medium-well.

With the K900, a V8-engined sedan closely related to the Hyundai Equus, Kia asked for rare, and the chef that is the American car consumer collective is sending it out to the table even rarer. (Read More…)

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