Focusing primarily on the U.S. market sometimes leads to a skewed view of what the average global consumer demands in their driveway, but not always. Broader trends don’t respect geographical boundaries; interest in light trucks doesn’t stop at the border.
As American buyers increasingly demand more additions to their high-riding vehicle buffet, the same call can be heard in other markets. And, just as Americans took home more electric vehicles (thanks, Tesla) in 2018, the segment recorded significant growth in places you’ve never visited.
However, the world still loves the Ford F-150. No change there.
Let’s take a global peek at last year’s buying decisions. Read More >




“Can we stop the shrinking of the segment?” American Honda boss Jeff Conrad said 









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