Yesterday, your humble author went back to the proverbial old school for a heartfelt piece on why Buick must die. It gave me no pleasure to write it; I can still remember being five years old and waiting with anticipation for my father to bring home his new steel-grey 1977 LeSabre sedan. That was an American-made luxury sedan to compete heads-up with anything the world could offer, which no doubt explains why the Volvo that sat next to it in the garage found its way to the classifieds shortly afterwards.
There is nothing I would rather see than the resurrection of a revitalized Buick taking the fight to Lexus with a top-notch lineup of cars and crossovers that are built and designed — scratch that, I would probably settle for built or designed at this point! — in the United States. That’s why I handed out that tough love to the Tri-shield yesterday.
It would have been nice if Buick PR had responded by sending me some off-the-record advance notice of a new world-class luxury car or truck. I suppose it was naive of me to even think there might be such a thing in the pipeline. Rather, my boss received a list of complaints from Buick’s brand communications manager, Stu Fowle. He believes the article is incorrect on several points. In the interest of promoting further informed discussion about Buick’s current woes, I’ve listed his complaints after the jump, along with my responses.















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