At this moment, according to AutoTrader and Cars.com, there are fewer than three dozen new Ram 1500 EcoDiesel Tradesman 4×4 Regular Cab pickup trucks available in the United States.

That’s right, of the roughly 8,000 Ram EcoDiesels and nearly 80,000 Ram 1500s available in the United States, there are approximately 30 available in a traditional working pickup truck format: diesel power, two doors, long box, base trim, four-wheel drive.

This is no slight on Ram or Fiat Chrysler Automobiles’ dealers. They’re simply responding to the market’s demands.

You, by which we mean the truck buying collective, don’t want real trucks. So you can’t have one. Because it’s highly unlikely you can find one, because dealers know you don’t want one. Read More >

How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

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After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. Read More >

We’re as certain as can be that the Honda CR-Z is dead. Defunct. Discontinued. Done for. Any other applicable d word you can think of.

Not only was the CR-Z long since discontinued in Europe and Australia, Honda is now offering a Final Label edition of the CR-Z in Japan, the company’s home market and the location of CR-Z assembly. Moreover, American Honda’s PR department already indicated to TTAC that they thought everybody knew the CR-Z was deceased, down the drain, discarded.

Dead, yes. But not yet departed. Honda’s U.S. dealers have plenty of CR-Z inventory. Don’t all storm the gates at once now. Tamp down that excitement. Let’s all remain calm. Read More >

With its expansion dreams fading fast in the rear-view, Volkswagen needs to shrink and streamline its operations in a hurry, meaning unwanted brands could soon be priced to sell in its driveway.

According to Bloomberg, the automaker plans to conduct a wide-ranging strategy and portfolio review, with details of the strategy expected to go public tomorrow. An asset sale could be in the works, and insiders are already hinting at which brands will be dropped. Read More >

Charles writes:

Good morning Bark,

Fiat Chrysler Automobiles hired me about a year ago, which coincided with the first anniversary of a five-year loan on my 2009 Mazda5 Sport. However, I’d really like to get into a company car as a show of support, and because I’m tired of paying five-year loans on cheap used cars.

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We were in our Honda Odyssey last Saturday, transporting our dog to a special canine event 20 miles from our home, when the gorgeous 2016 Mazda6 was taken from our house and a Chevrolet Malibu was backed into the driveway.

Not the ninth-generation Malibu, a car which drew my ire in a TTAC review last spring. This is the all-new 2016 Chevrolet Malibu, a follow-up to the abbreviated ninth-gen car that chronically underperformed despite GM’s swift (and insufficient) response to early critiques.

Surely I’m no different from many of you. I’m predisposed to disliking Malibus, not because of inexplicable inner bias or a distaste for the Bowtie or a fondness for Honda Accords, but because the Malibu has spent much of the last two decades sucking. The eighth-generation car, which GM sold from 2008 to 2012, was an exception, but its two immediate predecessors were sad examples of the midsize breed. The 2013-2015 Malibu was a step backwards. As a result, the Malibu name conjures up memories of wooden dynamics, harsh interiors, strange noises, and pitiful styling.

Yet with each passing day of its stay at GCBC Towers, I’m steadily finding more and more things to like about the new 2016 Chevrolet Malibu.

What’s happening to me?
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When a police cruiser lights up behind you, a driver usually fears two things: a costly speeding ticket, or a roadside breathalyzer test.

The driver probably isn’t worrying about having the contents of his or her bank account seized, followed by a long and possibly fruitless journey to recoup their lost cash, but that’s the power local law enforcement has over its citizens.

And technology is now making it easier to use that power more and more often. Read More >

“Please hold,” the woman with the handheld Hertz computer said, as if she and I were on opposite sides of a WATS call instead of standing twenty-four inches apart, “for a manager.” I didn’t have to hold long. The manager was a short Hispanic man with an all-business disposition.

“You have fun?” he inquired, kneeling to pay close attention to one of the odd little carbon-fiber winglets between the rear wheelwell and the doors. His tone implied that I could be in trouble for having fun, but also, perhaps, that I would have been equally remiss in not having fun. After all, this was a rental car that cost a staggering $343 per diem. In a country where the SNAP program provides a struggling family just $14/day for meals, what kind of bloodless, Zuckerberg-esque Asperger’s alien from the posthuman investor class would spend that kind of money to not enjoy this sullen-faced snorting Mustang?

“I had … ” and here I did some rough privilege calculus of the sort familiar to all college-educated German-Americans in the year 2016, balancing my Chester Barrie sport coat and the dull glitter of my platinum AMEX against my coarse features, Allman Brothers haircut, and visibly crippled left leg, just trying to figure out what I was allowed to say without committing a microaggression.

“… a bit of fun, yeah. But really, I drove it to the hotel and back. Mostly.”

“Is that so,” he said, like a pint-sized Torquemada, and with a quick, knowledgeable motion he swiped his finger across the gap between two spokes of the left front wheel. “Is that so.”

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Pulitzer Prize-winning writer Dan Neil fairly torched the 2016 Toyota Tundra CrewMax in a recent review for The Wall Street Journal’s Rumble Seat.

“It is not the strongest, the swiftest and definitely not the most fuel efficient,” Neil wrote in a particularly stinging paragraph which began by Neil calling the Tundra, “not the most technically advanced truck on the market.”

The Tundra faithful, not particularly numerous at the best of times relative to rival Detroit nameplates, is an ever more compact group of individuals. With each passing month, America’s truck buyers make increasingly clear that they heartily agree with Dan Neil. Read More >

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

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There is a new Honda Civic on a new platform with a very well-equipped Touring trim available. The tenth-generation is a hot seller and it claimed top sales honours among passenger cars in April.

Yet sales of another car, based on the old Honda Civic’s platform, are on the rise. Indeed, sales of the Acura ILX, admittedly updated for 2016 but very much a close relative of the ninth-generation Civic, have risen nine percent in a car market which tumbled eight percent through the first five months of 2016.

Why? Read More >

If you weren’t in on the secret, much of this morning’s presentation at the Park Hyatt Aviara would have made no sense. A series of four FCA personnel stood up to talk about the new 124 Spider, which was behind them to stage right. On stage left was a pristine Euro-bumpered 124 Sport Spider from the late ’60. Each of them talked about “what’s changed on the car.”

“It’s five inches longer, with all-new exterior sheetmetal,” one presenter said. “It’s got an aluminum panel in the folding roof, and thicker rear glass,” another noted. “The suspension tuning is completely different,” stated yet another. I could see the confusion on the faces of some of the older auto journos from the newspapers. It’s five inches longer than the original 124? It’s got thicker rear glass? The suspension is different? Well, duh, right? For more than an hour, Fiat’s marketing, styling and engineering personnel talked about “what’s changed on the car.”

There was the word that never escaped anybody’s lips, not a single time. Even when I raised my hand to ask “how the weight compares,” I couldn’t quite bring myself to say the word. But we can say it here on TTAC: Miata. The new Fiat 124 Spider is based on the ND-generation Mazda Miata, the car that your humble author drove in Spain a year and a half ago and which has been quite justifiably hailed as the finest small roadster of this century. The 124 Spider is assembled right next to the Miata in Japan, with a “J” VIN. The primary difference: where the Miata has a 2.0-liter Skyactiv normally-aspirated four-cylinder, the 124 has the turbo 1.4-liter MultiAir four-banger from the Fiat 500 Abarth, built in Italy and shipped to Mazda’s assembly line.

Fiat would prefer that we didn’t mention the Miata. But, as we’ll see, the 124 Spider need not fear any comparisons with its store-branded sibling. Quite the contrary, in fact.

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Not all used cars are created equal.

Used cars have become somewhat commoditized in the last five years, thanks to the rise of pricing tools and third-party advertisers, but there’s still some truth behind the old school notion that every used car is a unicorn.

While most car dealers mean that each car is unique in its mileage, color, trim level, and condition, there’s one hugely important factor that most dealers would prefer you ignore: how they obtained the car.

Each car on the lot has its own story, and knowing those stories might help you figure out if you want a particular car to become part of your life story.

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Automotive crossbreeds don’t always turn out for the better. GM’s past is littered with parts-bin-assembled cars that should never have existed. Pontiac Aztek and Hummer H3 are just two examples of good ideas gone horribly wrong.

The 2016 Camaro is not another example; this is parts bin raiding gone right, oh-so right.

In a nutshell, the new Camaro SS is what happens when you take a Cadillac ATS Coupe and a Corvette Stingray engine and wrap them in the latest Chevy stormtrooper styling. The result is something of an automotive unicorn. Under the hood lies a 6.2-liter small-block V8, yet the Camaro tips the scales at a svelte 3,685 pounds and boasts BMW-like weight balance.

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