Monday marks Memorial Day in America, and therefore, TTAC is taking a break.
Yes, like many of you, we will be off Monday.
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Following in the footsteps of those hilarious Germans, we’re going to be changing our name to better reflect a changing automotive landscape as it shifts to electrification.
From now on, we’re The Truth About Current.
No, not the current POTUS. Or the previous one, or the one before that, or the one before that…
We’re taking Monday off to celebrate two long-dead presidents who shaped American history. Thanks to a revised holiday schedule from our corporate masters in … Toronto.
Hey gang, the boss here.
Thanks to a directive from our corporate masters, we’re off on Monday.
I don’t have much to say — you already know we’re on a light schedule until Monday. So I will keep this short.
The hellfire of a year that 2020 has been is almost over, and while 2021 likely won’t be a picnic — especially at first, as we wait for the pandemic to abate as vaccines are rolled out — I don’t think too many people are going to miss this year.
It’s taken a bit longer than planned, but we have our newest news contributor all settled in and raring to go. Please Welcome Jason Sakurai to our little, weird corner of the car Internet. He’ll be our next newshound, stepping into the role Steph Willems vacated.
When I got hired on at TTAC, I checked with our news team about what we were expected to disclose when it came to considerations from automakers. Steph told me that unlike with some other outlets, there was no need to disclose how the press-car system works, since y’all knew the deal.
As you saw last week, our news chief Steph Willems left the daily news grind behind to pursue an opportunity outside of automotive journalism. That leaves us looking for our next news guru.
For what I think is the third time this year, I find myself saying a holiday won’t be like the others. Pandemic life, sigh.
Today is a bittersweet day in the virtual offices that make up TTAC. Our own news chief, Steph Willems, is departing for a gig in an industry that is, I assume, somewhat less ridiculous than this one (by “ridiculous”, I mean both automotive journalism specifically and automotive in general). We wish him well.
The edict came down from our corporate parent last week: Juneteenth is now an official company-wide holiday.
That means we’ll be off on Friday, June 19th.
Alright, listen up. It’s Memorial Day weekend here in these United States, and pandemic or no, Monday is a day off.
Additionally, we’ll be closing it down a bit early today, somewhere around mid-afternoon.
As is usual, there may be a scattered post or two, and some tweets here and there, but mostly, we’ll be off from this afternoon until Tuesday morning.
Things in the automotive industry are in constant flux, and as the industry goes, so must we.
While the coronavirus pandemic has the industry temporarily paused, along with the rest of the world, there will, sooner or later, be a resumption of production and vehicle sales. And since we’re in tune with the pulse of the industry, we’ve decided we need to change our name. We’re doing so now, so that we can suck up the sweet, sweet Google juice as bored shoppers search for the car they plan to buy as soon as the shelter-in-place orders lift.
Ladies and gentlemen, allow me to introduce The Truth About Crossovers.
You’ve no doubt spent the last week receiving emails from every brand you’ve ever interacted with, with each missive spelling out how the company in question is handling the coronavirus.
Some of these messages make sense — I definitely want to know that airlines, hotels, and restaurants are taking this seriously and expanding their efforts to keep things clean and disinfected, as well as how cancellation/reservation policies may change — while others seem frivolous. Do I need to hear from Sunglass Hut?
You might be wondering how TTAC’s coverage of the auto industry will change, with life having seemingly ground to a halt in large swaths of the United States and Canada and around the world.
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