As the resident sourpuss, I make it my business to complain about every industrial hypocrisy that crosses my path and the automotive sector has kept me so busy that there’s hardly any time left to address my own failings. Though I do have to confess that I sometimes feel guilty about how frequently I’m compelled to gripe about electric vehicles. Provided that you’re willing to work with their charging limitations and less-than-impressive ranges, EVs have a lot to offer even in their current state. But the way they’ve been marketed has been so consistently disingenuous that I often end my days on the cusp of a frustration-induced aneurysm.

The winds appear to be changing, however.

After years of watching the industry bang its head against the wall, the media seems prepared to shift its position. Accelerated adoption of pure electrics doesn’t seem to be happening and too many EV startups have ended up being little more than an opportunity for investors to throw away money. Increasingly fewer people ask me about battery-powered cars in a way that suggests true enthusiasm. Excitement has given way to dubiousness as more people have begun to ponder if electrics are really all they’re cracked up to be.  Read More >

Is the global vehicle market in recovery following the 2020 downturn? Data analysts GlobalData seem to think the market is firmly in recovery mode, according to their latest report.

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Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

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Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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The 2022 Hyundai Ioniq 5 ultra-fast charging crossover utility vehicle was revealed yesterday, highlighting its Electric-Global Modular Platform (E-GMP).

Ioniq 5’s 300-mile range, and 10-to-80 percent ultra-fast charging in 18 minutes showcases E-GMP technology.

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A Tesla autonomously rammed a Snohomish County, Washington sheriff’s deputy’s Ford Explorer SUV. As reported by Nexstar Media Wire, the incident occurred over the weekend.

The parked SUV sustained heavy damage. There were no injuries to the driver or the deputy. There was no word on the extent of the damages to the Tesla.

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Hyundai Motor Group, makers of Hyundai and Kia autos, announced today their intent to invest $7.4 billion in the US by 2025. Electric vehicles, production facilities, and smart mobility is where the money will go.

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2021 Land Rover Defender owners, are you unhappy with your SUV’s finish? Heritage Customs will give you corroded parts with real rust.

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A stock 2021 Bronco Badlands finished third in the NORRA Mexican 1000 off-road rally, driven by two Ford engineers. The podium finish came in the Pre-Runner Truck class.

Bronco engineer manager Jamie Groves and Seth Goslawski, another Bronco engineer, drove the majority of the 1,141 mile race across the Baja peninsula. Brad Lovell, a Bronco advisory panel member and prior NORRA winner, helped navigate and drove one stage during the five-day event.

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BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021.

Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 exhibitors runs through May 14, bringing together galleries worldwide, and audiences who can’t travel.

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Electric vehicles are one way to carbon neutrality. Yet 20 percent of California PHEV owners have gone back to gas-powered vehicles.

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Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.

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In March, vehicle miles traveled (VMT) rebounded to pre-pandemic levels. According to the Auto Care Association, this was the first month since August 2019 that VMT topped 300 million miles. To give you some perspective, the distance between the earth and the moon is only 238,856 miles, according to Wikipedia.

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Billionaire Elon Musk will host “Saturday Night Live” on May 8th, the comedy series announced last week. Known for his controversial, biting remarks, the Tesla and SpaceX CEO apparently did not win over any fans among the cast. Cast members were not happy with Musk’s invitation. Social media comments indicated their displeasure.

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Honda Motor Company President Toshihiro Mibe’s first press conference, held April 23rd, was where he committed to solidifying Honda’s existing businesses.

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