Update: We’ve redacted a sentence from this editorial. You can find an explanation here.

Jay-Z and Beyonce got nothing on the marketing people from Dodge. The last low-volume vehicle to get this kind of publicity and raise this kind of ruckus was probably the LaFerrari, which was definitely not based on a $29.99/day rental car. (Trust me, I’ve driven the LaFerrari.) It will also toss, by my back-of-envelope estimation, somewhere between $100m and $200m into the company coffers, even if you don’t take into account all the lower-spec Challengers — even Hellcats — the Demon will sell just by drawing traffic into dealers.

The media response to the Demon has been half predictable and half rather refreshing.

The predictable part is the Motor Trend-style cheerleading, which in this case has spread far beyond MT because — let’s face it — anybody can get excited over a nine-second street car. (By contrast, it takes a seasoned hack, erm, a real pro to get excited about the Bolt.) The refreshing half of the commentary has come from the half of the media that likes to style itself as an un-elected and un-appointed fiscal watchdog of the industry. These are the people who whine a certain car “won’t sell” or “doesn’t make money” as if they are major shareholders of GM instead of underwater-basketweaving-degree-holders sitting in rent-controlled apartments on a mountain of student debt.

Normally, these people would be up in arms that an automaker has taken time off from the critical business of building suppository-shaped RX300 clones to briefly indulge in a bout of misguided enthusiasm about automobiles. In this case, however, the Demon is so obviously going to be wildly profitable that they’ve been forced to shut up and/or join the chorus of approbation. Except, that is, for one crusty old relic of the legacy media who’s found a new tune to play.

Read More >

The last Rare Rides we brought you was really quite fantastic; a Toyota Town Ace with all the brown, diesel, 4WD, and multi-window things you could ever desire. Go check it out if you haven’t yet, as it will elevate your mood before today’s Rare Ride drags it right back down into the dirt.

As we’ve seen in some past editions of Rare Rides, things which are rare and “special” are not always good. And frankly, this Lincoln Blackwood Neiman Marcus Edition sucks.

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“Levels that were once seen as excessive are now sustainable.”
—Uwe Ellinghaus, Chief Marketing Officer, Cadillac

Cadillac expects to see auto sales in the United States in calendar year 2017 fall just below 2016’s best-ever results, which GM’s premium brand considers a positive sign for the U.S. auto industry and Cadillac.

While the decline reported America’s auto industry in March 2017 drew headlines because 2017’s first-quarter encompassed three consecutive months of year-over-year decline, Cadillac’s chief marketing officer, Uwe Ellinghaus, views the results through another lens.

“What they call a cooling off I say is the best thing that has ever happened,” Ellinghaus told Automotive News. “We don’t see that the party is over. It’s continuing.”

Cadillac? Party? Huh? Read More >

The Oldsmobile Division had just six years to live when the Intrigue appeared in the 1998 model year, and this car was Oldsmobile’s final version of the long-lived GM W platform. I see thousands of W-bodies every year, during my junkyard travels, but it takes a special one to make me reach for my camera. Say, a supercharged Daytona 500 Edition Grand Prix, or a Lumina Euro, or a genuine Phoenix Open-badged Intrigue.

Here’s an example of the latter car that I found languishing in a Phoenix wrecking yard, just 30 miles from the Phoenix Open’s high-zoot venue. Read More >

Oh my God, it’s finally almost over. After a 10-year conspiracy and almost 600,000 rigged diesel cars, VW’s legal battle with the United States is coming to an end. Volkswagen pled guilty last month to conspiracy to commit fraud and the obstruction of justice after it was caught cheating on emissions tests in 2015, and we’ve been eagerly waiting the verdict and subsequent punishment.

Today, a U.S. judge ordered the automaker to observe three years of probation and shell out a $2.8 billion criminal fine. The sum, which Steph Willems has informed me equates to 135,168 VW Golfs — after delivery and rounding up to the closest car — is in addition to the company’s $1.5 billion in civil penalties,  $4.7 billion in mandatory anti-pollution initiatives, and $11.2 billion diesel buyback program.  Read More >

To industry watchers, the manual transmission’s future seems as rosy as that of the Steve Miller Band, circa 1983.

Automakers on both sides of the Atlantic and Pacific have pried the stick shift out of an ever-increasing number of vehicles, and some manufacturers have chosen to drop the technology altogether. With market share reaching never-before-seen lows, the three-pedal lifestyle seems headed towards an unavoidable (and imminent) grave.

Blame technology. Blame laziness. Blame yourself.

Over in Munich, the sentiment seems quite similar. BMW has long occupied the ranks of true driver’s cars, but its leaders make no bones about the brand’s eventual abandonment of the row-your-own transmission, even in relatively stick-happy Europe. Lately, even dual-clutch transmissions appear to be in Bimmer’s bad books. And as for an American solution to its manual transmission problem, well, forget that. Read More >

(Everybody say HAYYYYYYY to our guest reviewer du jour, Danger Girl! —jb)

The creaky old 737-300, lacking wi-fi and assigned seating but chock-full of oversized roller luggage, touched down in Queen City at about 9:40 p.m. on a Monday night. My hopes for what I would find in the Charlotte Douglas International Airport Executive Emerald Aisle were about as high as the hopes I’d had when I ran from gate A8 to B15 at BWI, knowing my connecting flight had been boarding for a solid 15 minutes. Which is to say: lower than low. To my surprise, this was not the case at the Executive Emerald Aisle. I’d expected the automotive equivalent of my back-cabin center seat, but this was more like the delightfully unoccupied space on the aisle side of the exit row.

I walked past the Tahoes, the Escalades, and a Cadillac XTS thinking I was in some alternate universe known as the Elite section, or that “Hertz Dream Car” area Jack sometimes rents from. I was looking for the standard 300C, Challenger, or base Mustang to which I’ve become accustomed. An agent happened to walk by me. In an effort to pinch myself and make sure this was really happening, I asked him if the XTS was, in fact, part of the Executive Emerald Aisle. “Sure! Take it!” he said.

Well, alrighty then.

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Long-time TTAC readers may recall that your humble author has worked a variety of unglamorous jobs in the retail end of the auto business — salesman, title department for one major finance company, skip tracer and junior approval officer for another — but I’ve also worked two stints in vehicle production itself. I never worked on the line directly, but I worked with various plants and production facilities on a fairly regular basis. Once I managed to figure out a pretty major problem and save the automaker in question about 45 minutes’ worth of downtime for their whole North American operation. That’s a savings measured in millions of dollars. I was so pleased with myself, I ran out, hopped in my old Porsche 911, and went to Donatos for a celebratory pizza with double cheese.

They wrote me up for taking a long lunch.

I bet that never happened to Bob Lutz.

Anyway, I’m a big fan of building cars — and everything else — in the United States. (You can find out more about American-made products and services at my hobby blog.) When we build real, tangible products here in the USA, we change hundreds of thousands of lives for the better. We preserve families and give young people a chance at a life beyond the social-welfare system. We also make it possible for minorities and disadvantaged people to enter the middle class and live the American dream.

Unfortunately, as a reader recently reminded me, these benefits don’t come without an associated cost, and that cost can be measured in blood.

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High atop Mount Forbidden, the “other market’s” imported vehicle stands alone. It awaits that special day, some 25 years in the future, when the clouds will break and a descent into the mortal realm is possible.

And, after that special day comes, the vehicle gets a chance to stand out beyond all normal cars in any given American parking lot. It was never meant to be seen in this country, and yet someone with an entrepreneurial spirit made it possible. Come with me now, as we experience JDM van goodness.

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Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.

“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.

The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.

On a mission to exalt its 3 Series in a certified pre-owned commercial, BMW sought to make fun of a typically bland midsize sedan. 2001 Chevrolet Malibu? 2006 Kia Optima? 2017 Subaru Legacy?

No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.

Hardly the work of a BFF. Read More >

Sometimes a manufacturer churns out a base model in which it might be more prudent to spend one’s extra cash on aftermarket upgrades and not a more expensive trim. Here’s a candidate.

Many songs of praise have been penned and much digital ink spilled of Mazda’s rear-wheel drive, two-seat roadster. From the original version in 1990 to the current fourth-gen model, Mazda has always managed to keep a lid on cost and weight, two things which generally spiral out of control in both successive iterations of a popular vehicle and my own personal lifestyle as I age.

A total of $5,150 separates the base MX-5 Sport from the top rung Grand Touring model. Is that sum of cash better spent on DIY upgrades? Or should buyers spring for the high-zoot MX-5? Let’s find out.

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Last time on Rare Rides, we carried the racing [driver] and special edition themes to new heights, and featured a shockingly bad Jeff Gordon Monte Carlo special edition of which there were 24 copies made. Our ride today is still made by General Motors, and it’s still about racing, but it’s larger and even more rare. It’s also better, because it has an Oldsmobile logo on the front (albeit not the superior rocket one).

Oh yeah, and it’ll go 140 miles per hour.

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Earlier this month, we detailed the plight of a Toronto-area man whose newly delivered Tesla Model S 90D — a six-figure vehicle boasting cutting-edge technology — arrived from the factory with a sizable crack in the A-pillar.

Because the A-pillar forms part of a one-piece aluminum side member, the defect represented a structural fault that couldn’t be ignored. It wasn’t the kind of PR Tesla wanted, especially as it ramps up production (and stock value) ahead of the Model 3 launch, and it certainly wasn’t something a first-time owner and admitted Tesla fan wanted to find.

After airing his story on the Tesla Motors Club forum, the owner provided TTAC with updates on his vehicle’s status. Read More >

Not to go all political on you, but it’s amazing how President Obama acted more like a bitter foreclosure victim — one who goes nuts and destroys as much of the house as they can, just short of being arrested for vandalism — during his last days in office, and not a graceful man given two terms as the leader of the free world.

Mr. Obama did this in two ways: one action affected a short list of government folk, and the other impacted one of the most important industries in our lives — the auto industry.

The short-listed government victims are those affected by Obama’s order to share dirt on people talking with “foreigners.” It’s against the law — but when did that stop the former President? What’s worse, and perhaps deadly, is Mr. Obama’s decision to renege on his promise to check and perhaps re-adjust the daunting future Corporate Average Fuel Economy (CAFE) standard his administration first put in place in 2009, which the administration made even wackier in 2011.

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American Honda will build a Pilot-based SUV intended to carve out a space between the Honda CR-V and Honda Pilot.

According to a report published by WardsAuto with AutoForecast Solutions, Honda will assemble this Co-Pilot in Alabama alongside the Pilot beginning in the fall of 2018.

Co-Pilot? How about Honda Pilot Sport? Nah, that’s Michelin territory. Honda Pilot Sidekick? Suzuki grabbed that one already. Honda Pilot Junior? Too juvenile.

The name matters less than the positioning. Is there room for a midsize two-row utility vehicle in between the CR-V, traditionally America’s top-selling SUV/crossover, and the Pilot, one of America’s most popular three-row vehicles?

It’s a gap Ford, Nissan, and Hyundai have no trouble filling. Read More >