Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.
It was called Project Genesis, and like WiLL, it didn’t go well.
Today’s Rare Ride started off as a standard and rather uninteresting Citroën Berlingo van, and was then thoroughly edited by Sbarro into a windsurfing-oriented beach vehicle.
It’s a lot to process, visually speaking.
Michigan Governor Gretchen Whitmer has announced a plan to construct the Lake Michigan Electric Vehicle Circuit that would allow EV drivers to enjoy a scenic, coastal drive without being distracted by fears of range anxiety. Having recently returned from the Mitten state, I can say that its current charging infrastructure is about what you’d expect. You’re bound to find something in the urban hubs, likely with a little help from navigational apps. But the spaces between aren’t going to be of much help and the situation only worsens as you head north along the Eastern coastline where charging points are particularly sparse.
But it’s Lake Michigan that draws the most tourists in a given year, so Whitmer’s team has elected to plot the stations on the Western side of the state to encourage visitors. As a byproduct, leadership said this will also prove that the region is committed to electrification and serious about supporting the evolving automotive industry. Read More >
Ford Motor Co. has announced that the Mustang Mach-E it sent off to tackle the Michigan State Police 2022 model year evaluation has passed, which is likely to bode well for the possibility of future fleet sales. But let’s not put the cart before the proverbial horse just yet. While Ford has had a long and fruitful history furnishing quality police vehicles, it has also offered up models that later required your author to do some research to figure out what “pursuit-rated” actually means.
The Mach-E passing the MSP’s gauntlet could simply mean that it didn’t endure a catastrophic failure while zipping around Grattan Raceway and we’re a little over a month away from getting comparative metrics for all vehicles tested earlier this month. However, Ford wanted to get out ahead of the test results so it can continue hyping the EV. Read More >
New York City Mayor Bill de Blasio made dirt bikes public enemy number one for traffic enforcement in 2021, citing road safety, cluttered sidewalks, unwanted noise, and air pollution as his primary reasoning. He’s even released videos where the city destroyed confiscated bikes to celebrate the initiative.
“Anyone out there who has an illegal dirt bike — don’t even think about it. Because the NYPD will find it and will crush it,” Mayor de Blasio proclaimed via Twitter earlier this month. “These dirt bikes do not belong in New York City. It’s against the law. Period. Dirt bikes are dangerous.”
The focus on two-wheeled transportation comes after city leadership announced there was a growing number of shootings and robberies tied to certain types of vehicles over the spring. Local outlets also covered an incident where a small child was struck by a dirt bike and placed into critical condition last July. But the actual qualifications for what NYC considers an “illegal dirt bike” are confusing. Numerous exemptions are made for electric scooters and about half of the bikes crushed in the mayor’s video are regular motorcycles. It seems nonsensical and only gets worse when you begin to ponder the consequences of banning some of the most affordable modes of transportation available to poor New Yorkers. Read More >
Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.
And this very car was fit for a king.
I have become accustomed to running into the unexpected during my junkyard travels, finding everything from a JDM Nissan Fairlady Z to a bullet-riddled Cadillac from a Mythbusters episode to a British tank. That said, I never expected to find a four-year-old hydrogen fuel-cell car, more than a thousand miles from the only state in which they were sold that year. This becomes the newest junkyard car I’ve documented, taking the top spot from the now-second-place 2015 Mitsubishi Mirage. Read More >
Daimler is getting cozy with Chrysler again, or at least the American side of Stellantis, so they can tackle battery development and production. Those in the know will recall that Chrysler has been passed around more than a bottle of booze at a middle school party. But its long history of partnerships also kept it in business and resulted in some of its better products.
Before the Amero-French merger that resulted in Stellantis, Fiat Chrysler Automobiles was an Italian-American company with facilities dotted around North America. Prior to that, it was known as DaimlerChrysler – resulting in the LX Platform, Pentastar V6, and a wider variety of Jeep Wranglers. Now, Chrysler’s alienated German wife has shown up on the doorstep with a wad of cash and news that she’ll be investing it into the new battery business. Read More >
The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.
Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. Read More >
Despite the occasional media report claiming that the semiconductor shortage is nearly over, reality looks quite a bit different. Some manufacturers have managed to temporarily stabilize supply chains, even though others have continued announcing work stoppages as they run out of chips. Wait times for the electronic components have also increased by about 61 percent since the beginning of 2021. Meanwhile, a recent Kelly Blue Book survey had 48 percent of respondents saying they were going to postpone buying a new automobile until shortages end, prices come down, and they can actually find the vehicles they’re looking for. But even those that were willing to buy now expressed a surprising level of acceptance to abandon brand loyalty or their preferred body style just to get a fairer deal on an automobile.
With the United States fairing worse than other regions in regard to chip availability, the White House has been under pressure to solve the problem all year. Thus far, government strategy has focused on encouraging investments for new semiconductor production. But there’s a new gambit being proposed that would invoke a Cold War-era national security law that would force manufacturers to furnish information pertaining to semiconductor supply lines and chip sales. Read More >
Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.
The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.
Today’s Rare Ride was the only other car accompanying Lexus’ LS 400 at dealerships in 1990 and 1991. The fanciest Camry offered in the US, it was a badge conversion from a Camry sold in the Japanese market.
But consumers saw through the charade, so while the high-effort LS 400 flew off the showroom floor, the minimal effort ES just sat there.
Despite being the target of a German lawsuit accusing the manufacturer of not being green enough, Volkswagen Group is probably the legacy automaker touting the merits of electrification with the most enthusiasm. While undoubtedly influenced by the diesel emissions catastrophe that cheesed off every regulator in the Western world, its brand has actively been delivering EVs and praising alternative energy automobiles whenever possible.
There was more of that this week. Porsche has reportedly decided to make the 718 to be an all-electric model by 2025 and Audi recently announced that it’s employing rally icon and Hoonigan founder Ken Block (who broke with the Ford Motor Co. earlier this year) to develop EVs. Read More >
It’s become something of a mantra for me, lately, but that doesn’t make it any less true. It goes like this: Electric cars aren’t coming, they’re already here. And, depending on who you ask, they’ve been here – they just haven’t quite made it into the mainstream, yet. With the dawn of the Rivian R1T (which became the first full-size electric pickup to reach series production earlier this month), though, a lot of people would have you believe that’s set to change. I happen to be one of them.
The North American International Auto Show, aka Detroit Auto Show, can’t catch a break.
Organizers decided to move the show to summer and the outdoors for 2020, and boom, COVID comes along and cancels it. They rebrand, move it to late summer and outdoors — at a different site — and boom, Mother Nature decides to assert herself with a day and a half of deluge. So much water fell from the sky that the second day was canceled.
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