At a business function in London in 1968, David Brown was approached by an old contact and friend, who asked him if it would be possible as a favour to purchase a new DB6 at cost price. It was common knowledge that sales were going through a slow patch at the time.
David Brown replied that he would be delighted to oblige, and several days later the friend received an invoice for £1000 more than the published list price for the car. Embellished story or not, it is certainly true that in this era, craftsmanship took priority over profit.
That’s the legend of Aston Martin, straight from the company website. You can’t beat it; it positively drips with British charm. There’s Sir David Brown himself, the brilliant and driven man who combined hereditary wealth and self-made ambition. There’s the clubby atmosphere of Ye Olde England, neatly evoked with the image of an old school or business “chum” asking a “favour”. The Kamm-tailed DB6 itself, the deliberate evolution of the mass-market popularized DB5 into something a bit more refined and interesting. The anecdote ends with the brilliant revelation that Brown lost money on each one! What could be more fascinating, more desirable, more wonderful than a monstrously expensive automobile that still lost money for its maverick namesake? It’s a brilliant, lovely, immensely charming tale — and it might even be true.
Those days, however, are long gone. Thanks to the recent news of Aston’s accelerator pedal recall, we all now know that the legend of David Brown’s labor of love was long ago replaced by a Chinese-manufacturing nightmare straight out of the Banksy-directed opening for “The Simpsons”. Corners were cut. Profit was maximized. Mistakes, as they say, were made. And now comes the reckoning.
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