Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts … Read More >

Not all booth babes are created equal. The people you see slaving away at the auto show often have different roles and responsibilities, and sometimes different levels of knowledge. I’m often shocked when people comment here and on my blog that they spoke to a booth babe that didn’t know anything about the car because I always relate their experience to my role, which is an informational one. Most of us are there to tell you what you want and need to know, but here is what we’re all dong there. Read More >

Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you.

A comment on my last column caught my eye. The gist of it was why bother with “booth babes” or professional presenters at all? Why not just have sales people or the actual engineers at the shows? It is a question that has been asked of me multiple times in different forums, so I’d like to address it in greater detail here. Read More >

You know those booth babes at the auto show you may or may not sexually harass? That’s me. Let’s get a few things out of the way: No, I don’t come with the car. No, I won’t date you. Or marry you. Or let you take a picture of my butt. Or let you sit in this concept car even if you promise me the cover of 944.

What I will do, however, is what this lovely blog so graciously requested of me, which is to provide a wrap-up of the 2010 auto show season.  While there are still a few more small regional shows left, the New York show marks the unofficial end of the season with the last big reveals and press days. (It also pretty much marks the end of my sanity, so thank god there isn’t another major show until November.) Read More >