One of my Automotive Design teachers at CCS made us take a personality test to determine our strengths(?) as a designer. It was beyond stupid, or so I thought. To wit, a (paraphrased) question: do you collect old things? The answer was supposedly neutral: no matter what you answered on this query, your overall score didn’t change.
Which is a total crock. The history of design is so very important, especially for a powerhouse like Audi. Please! Read More >
My first semester’s Automotive Design class (an elective, taught on a Saturday no less) at CCS was taught by a cool, laid back dude. But he’d get unhinged when his students drew static looking wheels: his beef was four spoke wheels. They are impossible to make “cool”, unless you own a Scion xBox or a Nissan Cube. But can you have a cool wheel that’s not your average spoke-y affair? Welcome to the Hexagon wheel. Read More >
Do you have a thick skin? Nope! Someone can reduce you to buckets of tears. Welcome to the world of Automotive Design, where talented folks regularly market/defend themselves with beliefs under the scrutiny of (not so) constructive criticism. I was guilty of this ritual at CCS: when I was done, I felt dirty. “Why did I say that? Did it help me, or make me feel better?” It was sorta like the regret following a one night stand.** Read More >
The problem with the FR-S’ unrefined bumps, lumps and Trapezoid Homage to the 1977 Mercury Cougar now has a decent solution. And what of this workaround? It’s brutal. It’s borderline inexcusable. But my goodness, it works…too bad I’m making you click to see it. Read More >
Damn near everyone in the Industrial Design department at CCS said my engineering/gearhead/history buff background was killing my potential Car Design career. In hindsight they had a point, but most were complete jerks about it. With three art history courses at three different colleges in mind, automotive brands/models/trim levels do indeed nod to something more than PR-hyped styling takeaways: perhaps a vintage automobile, a vague reference to a sub-culture not normally associated with a large corporation, or an entire genre of fine art. But the Scion FR-S isn’t retro… Read More >
Here’s the thing about going retro: like movie sequels, the original is usually far, far superior. But unlike sequels, we operate a vehicle outside of the lens of historical significance. Most of us need an automotive appliance to do our jobs. If you need a new ride, how do you roll? In a modern take of a classic, complete with CUV-sized dimensions and proportioning, that’s how!
One of the few exceptions (outside of rich people price points) is the Scion FR-S, which is the subject of my next Vellum Venom. So consider this a tease: enjoy the “bulk” of owning retro in our current age of fat CUVs, insane Energy Drinks, Hot Yoga and Gluten-free diets!
Kyree writes:
Mister Mehta,
I should start by saying that I thoroughly enjoy the pure and unadulterated experience of TTAC. I also enjoy poking fun at you because you are a Mark VIII diehard, while I am a huge fan of the Gen-8 Riviera, which you have described as having an exterior full of “unrefined lumps and curves.” I suppose they’re both great personal luxury coupes–the Riv’s just a better one. (Tongue out!) Read More >
We all wish some things could last forever: a sports team’s winning streak, the love of a soul mate, or perhaps the still-kinda-futuristic look of the Lincoln Mark VIII. Aside from showing how every post-Mark VIII Lincoln’s style has been a step in the wrong direction, this car helped “mainstream” design elements (tiny HID headlights, super curvy side contours, etc) while keeping the basic, timeless goodness of American car proportioning. If I didn’t already drink my own design Kool-Aid, the regular stream of compliments from by-standers certainly didn’t help.
The good? A Mark VIII’s bi-plane dashboard made of a blizzard of decadently padded vinyl and rubber coated (like an Audi) hard plastics. The bad? That dated, cheap looking driver’s side airbag. Read More >
Sometimes we work too hard for success. We listen to others, constructive criticism or not, doing our best to make a change for the better. But are we really accomplishing that? I’ve always wondered if the ends justify the means. Not for me at CCS in Detroit: after trying to change myself to fit a certain mold and failing, I realized I’m totally okay with (most) everything I do. On or off the vellum.
I wonder if vehicles like the Infiniti JX are the byproduct of a design studio trying too hard to address criticisms. Or maybe this is just a common case of “over-styling” a vehicle. Either way, here we are.
Let’s be clear about one thing: racism sucks. Be it the recent, tragic temple shooting or some BS you experienced when doing/not doing what your culture demands, this is a fact of life. That said, geo-cultural influences are everywhere, including the car design biz. Take my time at CCS: one of my classmates was a South Korean lawyer who wanted to style cars for Hyundai. His work was unique amongst all studio creations, reflecting a culture that’s borderline impossible to understand by the uninitiated. Which is damn near every college kid.
This person’s work reminded me how culture influences design, and how people can negatively react to it. Which leads us to a flagship Mercedes heavily(?) influenced by a Mercedes design studio in Japan. Yes, Japan. So let’s get to it. Read More >
Francisco writes:
Dear Sajeev,
Regular reader here. To the matter at hand:
On a recent visit to Mexico, this Mariner was in front of me begging for a bad cellphone pic. Don’t get me wrong, after-market badge-upgraded cars are pretty common there, but this already badge-engineered Ford Explorer (Mercury Mariner – SM) badge-engineered once more to a “Lincoln Mariner 4wd V6” was too ironic to let go. Please note the extra Lincoln badge thrown in for good measure on the dealer license plate cover. Make no mistake, it is a Lincoln.
I assumed that this would bring a smile and a chuckle to an ardent Ford guy like yourself. Hope you enjoy it and keep up the good work!
Best regards from Sweden,
Francisco Read More >
The (mainstream) staying power of GM’s B-body is pretty much history. Panther Love shall live for the next decade or so, not much longer. I was in this state of mind when auto writer extraordinaire Alex Nunez posted a picture to my Facebook wall, suggesting that the Chevrolet Caprice’s proportioning is somehow a worthy successor to these Iconic American Sedans. My response? Relative to the Chevy Impala, sure. But proportioning is more than having rear-wheel drive and a lot of real estate. If you proportion it wrong, you create a Fool’s errand. You create the Chevy Caprice.
While we say Panther Love, we really mean Cab Backward design for an Iconic American Sedan. Can you dig it?
Sometimes designers become super stars in the car biz: just ask that dude who made the Ford GT, or the other dude responsible for the Chrysler 300. I am sure both made other vehicles which they truly hated. Perhaps the 300’s designer shares some amount of blame for the last Chrysler Sebring? I am sure that Ital Design’s Giorgetto Giugiaro has the same problem, but Hyundai wrote him a check and he made it happen. Quite honestly, the original Hyundai Excel here in the USA wasn’t a bad car at all. Bad looking, that is.
And honestly, after walking around this example at a historically savvy Hyundai dealer (next to a Lamborghini Dealership that bored me after 20 minutes) I suggest to you, dear reader, that the Excel sold so unbelievably well on both price and design. Because this machine could look much, much worse.
TTAC commentator krhodes1 writes:
Hi Sajeev,
As promised in your Taurus X post, here are the incriminating photos. The badge up close: 328!. Read More >
Sajeev,Great analysis of the GT-R. Slow day at work, so I decided to cut a few inches out of the middle as you suggested (maybe more than just 2″…). Please excuse the crappy “MS Paint” editing and my poor editing skills… but I still think the profile looks so much better. Like a real super car. And it eliminates the fake fender vent! Read More >
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