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By
Sajeev Mehta on April 17, 2012
After reading yesterday’s post about the future Euro-Trash Mustang, the sad reality is that most of us are incorrectly reading between the lines. Fortunately for me, I have a soapbox, slathered in venom: assuming Ford killed the Panthers, the Ranger, the Mercury brand and castrated Lincoln for a good reason, the Mustang shall remain rear-wheel drive with the requisite proportions. It won’t be a Probe, as the public/UAW outcry (with the ensuing hate mail to Ford execs) and the stunning (straight line) performance of the 1987 Ford Mustang 5.0 put those worries to bed. Even the Bruce Jenner Mustang wasn’t a big deal, so let’s all be cool.
Back to the Venom on the Vellum. As to the Mustang-Aston Martin connection, don’t sweat it: the original Pony car ripped off other designs for its unique take on Americana. So I welcome the future AMM, or Aston Martin Mustang! Read More >
By
Sajeev Mehta on April 16, 2012
I always wondered what it takes to make the top drawer trim level of a car…any car. From what I saw from my friend Jeff Sanders’ sketchbook for the (yet-to-be created) Ford F150 Harley Davidson, very little of what a designer actually “designs” makes it into production. A flare side bed with leather bags like a real Harley? Not a chance in hell, Mr. Sanders. Enter the lipstick on a P…Pony: the outgoing Shelby GT500 for 2012. Read More >
By
Sajeev Mehta on April 12, 2012
Sometimes it’s a little difficult to style a car in a certain genre. Case in point, the “entry level” luxury car segment. And not because the cars are rubbish or the designers simply phoned it in, but because so much equity is on the line…on a budget! This is no audacious Maybach Exelero, here’s an ordinary platform given a few dimensional tweaks, a touch of class and a lot of tacked on “visual presence” in hopes of high volume (compared to an Equus) and high margin (compared to an Accent) successes. And while this Hyundai has one of the toughest acts to follow–after its Sonata brother blew the roof off the world of family car design–it isn’t a dog.
But it’s a good thing Hyundai never called it the Hyundai Grandeur here in North America. There’s nothing especially “grand” about it. Read More >
By
Sajeev Mehta on April 9, 2012
I understand the need for a luxury car maker to create a super car. It spilled into my drawing books at CCS. But I love Lincolns. To wit: a stand up grille (modeled after the Bugatti EB110), covered headlights (Continental Mark III) , a power dome hood and an-ever-so-slight Continental kit that blended into a spoiler (like the final RX-7). Jokes about my Panther Love on TTAC is fine, but I was far too scared to encourage the stereotypes in design school. I showed absolutely nobody my super car Lincoln, and I never will…it, among other aborted design studies, went in the trash when I left Detroit.
But Lexus? No, they actually think they can play in this space. At least long enough to make a statement: since I never did, I do applaud their effort. Even if I don’t especially like it.
Read More >
By
Sajeev Mehta on April 4, 2012
A design studio gets shocking when someone shrugs off their stereotypical work, coming up with a whole new game. But all your designs look the same! You are too retro! I’ve had better looking bowel movements than your last luxury sedan proposal! The end result of this hate can be shockingly different from what they normally make, and the person behind it can have new found swagger. In my case as a student at CCS? Not so much. But for the Lexus? Maybe so.
Read More >
By
Sajeev Mehta on April 2, 2012

One of my Transportation Design teachers insisted that cars were just like restaurants: success depends on proportion, proportion, proportion! And while the mere thought of his lectures makes me want to vomit in terror, the dude is right: cars need to be perfectly proportioned to prove a point. And my goodness, the Fisker Karma is just that. Put another way… Read More >
By
Sajeev Mehta on March 29, 2012

You want a challenge? Try sitting in a design studio when tasked with redesigning an automotive icon. I especially enjoyed these tasks, because you could to honor a brand and maybe even go retro on your vellum. If I was still in that game, I’d go heavy on the E36. That was my favorite of the 3-series, because it had a proper BMW look, without being tiny and cheap looking like the E30. And while this isn’t a retro 3-series by any stretch, the toning down of Chris Bangle’s flame surfacing continues. And that’s a good thing. Read More >
By
Sajeev Mehta on March 27, 2012
By
Sajeev Mehta on March 12, 2012

The MP4-12C has a wonderful backstory for those who love and admire the McLaren brand. The McLaren F1’s instant Zeus-like status is a large part of the mystique, but not necessarily all of it. That said, for everyone outside of this world (and price point) you are forgiven if you wouldn’t even consider this over the similarly priced Ferrari 458 Italia….as I probably fit into that category.
Read More >
By
Sajeev Mehta on March 9, 2012

Gucci is no stranger to OEM trim packages for major manufacturers. The House of Gucci originally lent its unique Italian flavor to somewhat of an Intercontinental Bastard: a leaf sprung, Chevy Nova based Cadillac with a Spanish name. Read More >
By
Sajeev Mehta on March 5, 2012

Vellum is a material at the heart of Automotive and Industrial Design. Venom is something this website has in spades: so a few positive comments from a recent Piston Slap column brought the two concepts together. Before we start; some ground rules: I analyze what’s seen from my camera phone, no press cars and therefore no time to second guess my thoughts.
And a few shout outs: Read More >
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