MINI’s new six-model lineup gets an early preview, as the Cooper, Convertible, Clubman, Countryman, Coupe and Roadster meet up outside MINI’s plant in Oxford, England. The Countryman SUV won’t arrive in the states until February 2011, with the Coupe and Roadster following by six and 12 months respectively.
So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.
Why do drug smugglers use Chrysler’s patented Stow ‘N Go storage system to smuggle $100k worth of marijuana across the Mexican border? Because they can. Or, because Wieden + Kennedy have another Caravan ad to make. But this is hardly the most entertaining shot from the LA Times’ gallery of “Bizarre Border Busts” [Hat Tip: Richard Chen]. No, you’ll have to hit the jump for that one…
Now don’t get us wrong: we agree with the principle that there aren’t enough affordable options in the mid-engine sportscar segment. And we certainly admire Mr Chen Jinmiao’s attempt to build his own, despite his apparent lack of engineering education (“I downloaded the drawings from the internet, then bought the materials from the market”). But why, oh why, does the Daily Mail insist on framing the story in terms of Mr Chen’s lifelong love of Lamborghinis? Again, with all due respect to Mr Chen’s accomplishment, his “car” is to Lamborghini what this is to GMC.
Wait, Steve Jobs is signing up for an EV at the rollout of the new iPhone? Is the zen master of Silicon Valley a Volt guy or a Leaf lover?
The New South Wales police, who enforce Australia’s “hoon laws” should be leading by example, and driving base-engine Corollas or Cruzes. Instead they went out an splurged on an Alfa-Romeo MiTo. Top Gear reckons the choice is “unimposing.” We call it cruel and unusual.
There’s no doubt that cars can be time machines… but so can cameras. These pictures of the LUC Chopard classic car rally in Moscow were taken a week ago today, but thanks to the impeccable cars, time-warp setting and old-school photo techniques, they somehow manage to capture the flavor of a lost era. Even when a blinged-out Infiniti QX intrudes, reminding the viewer that these are just a bunch of plutocrats playing with their expensive toys circa 2010. As is so often the case, the fantasy is far more satisfying than the reality. It’s Sunday… why not indulge a little?
[Courtesy: EnglishRussia, Hat Tip: commenter rodehardputupwet]
Anyone still feel like arguing that Cash For Clunkers was a good use of nearly $3b? [Coyoteblog, via Instapundit]
The new Buick Regal is aimed straight at Acura’s TSX… could this forthcoming Opel Astra Coupe be Buick’s answer to the late Acura Integra/RSX? GM has thus far refused to confirm any Astra-based Buicks besides a sedan that’s already being caught without camo in China. But if Buick is going compact, where should it draw the line? After all, the brand is anxious to attract young buyers… but does a compact coupe take Buick’s youth movement too far? And what do you call a Buick coupe that could fit under the hood of a classic Riviera? Rebadged Opels and younger buyers are a solid basis for a Buick revival, but cars like this one prove that Buick needs more than just a direction to head in: it needs a vision.
Ford learns once again that partners can hurt as much as they help. Hat Tip: Twitter’s @SexCigarsBooze [via TTAC’s own @DYCWTC]
A lot has changed since 1978… and not all of it for the better. One undeniable trend: young folks just aren’t that into the cars anymore. Automotive News [sub] takes on this, the greatest challenge facing automotive marketers in a lengthy piece that asks
Is digital revolution driving decline in U.S. car culture?
The implicit answer: yes. As a member of the generation that will doubtless be blamed for the decline of the auto industry for decades to come, I think the root causes of Millennial carlessness are a bit more complicated than mere progress in digital technology. And though the causes may be complex, the reality couldn’t be more clear. Want to know how this dynamic plays out? Take a look at Japan. If the car industry doesn’t find a way to re-associate its products with more positive connotations than debt, traffic, commuting and pollution, it’s going to face an increasingly tough slog as the Millennial generation comes into its own.
OK, so steel-wheeled, camo-clad test mules are never easy to identify. Especially when they are actually an all-new vehicle positioned at a segment that their brand isn’t exactly well-known for competing in. Here’s a hint: this vehicle illustrates exactly why entry-luxury brands like Buick are in so much trouble. We’re looking at a vehicle that will be sold in the US in a few years, sporting a well-known luxury badge. Can you guess the make and model? [Answer: It’s the next-generation Mercedes-Benz B-Class… and once again, there’s no fooling you guys!]
Strangely, this disclaimer isn’t even the funniest thing about the fresh-to-Youtube E-Class Cabriolet ad [available after the jump]. That prize goes to the way the otherwise undeniably handsome E-Cab looks with its “Aircap” system deployed. No wonder this previous ad stuck to long shots, and made light of the option’s contradictory and dispensable nature. Sure, folks in cold climates deserve convertibles too, but this Aircap thing just reminds me of cafe seating on Sunset Boulevard with heat lamps blaring on a 65-degree day. Silly wealthy folk… buy the coupe if you don’t like drafts.
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Albert Einstein may have once said that:
Anyone who has never made a mistake has never tried anything new
But the Hebrew University of Jerusalem, which owns the rights to Einstein’s likeness, had this to say about this GMC ad which appeared in People Magazine’s “Sexiest Man Alive” issue:
The tattooed, shirtless image of Dr. Einstein with his underpants on display is not consummate with and causes injury to (the university’s) carefully guarded rights in the image and likeness of the famous scientist, political activist, and humanitarian
According to the Detroit News, the University is suing GM “more than $75,000” for the Leo Burnett-produced ad. GM spokesfolks insist the company purchased the right to use the Einstein image from a “reputable firm.”
As I noted in my most recent review, TTAC’s coverage of cars and the companies that create them are based largely on the power of the internet to deliver the latest news on which to base our breaking analysis. And though a constant stream of news-based analysis will continue to define TTAC’s content, it’s also become clear to me that we (myself, in particular) need to spend more time behind the wheel even if that means a little less time behind the keyboard.
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