Category: 3WTP
Across the e-transom this AM:
Both the existing Lorinser Limousine as well as the prototype of the extremely bold countenances: in particular their black coated grill makes them both “masked heroes of the autobahn”. The “bad touch” is additionally underlined on the four-door by the dark headlight caps and is expressed on the sports car prototype by the black-coated bonnet and roof. The fast duo also draw attention to themselves with a muscular front spoiler which is elongated further to the front. A colour-contrasted middle section of the bumper, the typical Lorinser gills in the fenders as well as the voluminous side sills skilfully underline the biceps of the automobile. In addition, the clearly-purist design of the basic bodywork is given interesting new optical emphases, including a firm rear, which the Lorinser rear apron forms with the diffuser. There is also a dynamic spoiler on the roof as well as something powerful for the ears: four sonorous exhaust pipes set off acoustic fireworks when you put your foot down. This power produces a tingle in the base of the stomach just like the power of the performance-improved engines from the Mercedes tuner.
The background on this billboard: AutoInc owns/owned the two Dodge dealerships in Amarillo, and the single Chrysler/Jeep dealership. Under the influence of Chrysler, they split the stock from the Chrysler/Jeep store, closed it, and turned both Dodge stores into Chrysler/Dodge/Jeep stores. Of course, since nobody knows for sure what’s happening with Chrysler, the dealer is not gonna spend a dime on redoing their signage. Their compromise was to update a nearby billboard they lease just a block away from their I-40 fronting store.
Apparently, somebody didn’t bother to think past how clever they were trying to be: to realize that dodge ball is played by knocking out your opponents by hitting them with a ball. I’m not sure what “dodge ball” has to do with selling cars, or even why “having a ball” would be a good thing if you buy a Dodge (or Chrysler or Jeep). The negative connotations are so riveting I just can’t wrap my mind around why anybody would have greenlighted this.
Sadly, I know EXACTLY what happened since I used to work for the in-house ad agency that handles this dealership. In fact, I did that billboard for the dealership a couple of years ago. The entire agency functions like a camel (a horse designed by committee).
Hello Robert,
I’m forwarding to you a photo of a special Trabant that I received from one of my family members in the Czech Republic (the photo, not the Trabant). Unfortunately, I don’t know the tech details. Where is this world heading when a Trabant approaches the size of a sperm whale?
Cheers,
Micheal
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