CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.
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Category: Advertising
XPeng, a Chinese maker of EVs, sent a fleet of XPeng P7s on a 2,284-mile, weeklong autonomous driving jaunt across six provinces, the longest by any mass-produced vehicles in the country.
Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S.
New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development.
Actor Will Farrell describes Norway’s EV leadership in one of the more amusing Super Bowl commercials, and how General Motors is looking to change all that here at home.
It’s time for football! It’s time for commerce!
I’ll be updating this post with YouTube links to every car (and car-adjacent) commercial as the game goes along. Check back throughout the game for updates as each new ad airs.
It’s about that time. It’s the time of year where we gather around the biggest screen in our social group with dozens of our closest friends and/or acquaintances we at least trust to bring the good beer. Time to share all of those great recipes you’ve been working on — whether for guacamole, wings, or a lovely new strain of a communicable disease.
Ahem.
Yeah, let’s not do that. Let’s stay home, make a small batch of guac for your own fam, and spring for the good stuff yourself since you don’t need to account for the one guy who brings a sixer of Natty Light when you’ve stocked the fridge with artisanal growlers.
Since the crowds won’t be too rowdy, you can finally pay attention to both the commercials and the big game. We’ll have live-ish coverage of the automotive-adjacent ads during the game, but as usual, some automakers have released their ads early. Check ’em out!
Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.
BMW published a four-minute and change ad a couple weeks ago for the start of the virtual CES 2021 show. Though this would not normally be a subject worth covering, this particular ad seems to indicate BMW believes their own E65 7-Series is for ridiculous out of touch Boomers.
Marketing departments always know what they’re doing, right?
Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.
You’ve probably seen a certain Mercedes-Benz ad this year. Or maybe in years past – I think the ad in question ran last year, as well, and maybe even before then.
It’s a holiday ad featuring one of the brand’s luxury SUVs and advertising a winter sales event for Mercedes.
BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.
Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.
Deering will succeed Joy Falotico as Ford CMO. The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.
Last night I was watching my beloved Chicago Bears stumble and bumble their way to a win over the Tampa Bay Tom Bradys when I saw an ad for Ford in which the company claimed they “electrified the Mustang.” My inner fact-checker was not pleased.
Yes, of course, Ford does have an all-electric crossover-ish (more like raised five-door, but Ford insists on calling it an SUV or crossover) called the Mustang Mach-E. It’s part of the Mustang “family”. So, in the strictest sense, Ford does sell an all-electric Mustang.
While General Motors still plans on debuting its all-electric Hummer on October 20th in a live-stream event catering to industry watchers and EV super fans, it will also be dipping into its marketing budget to give those watching the first game of Major League Baseball’s World Series a glimpse of the beast.
Two weeks from now, the automaker will pull the trigger on a synchronous media extravaganza guaranteed to place the electric behemoth in front of as many eyes as possible. In addition to the official debut and Fox’ baseball slot, GM has also purchased time during NBC’s The Voice — which is estimated to draw in around 9 million viewers when it returns for its 19th season.
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