Note to Volkswagen marketing: it’s important to know your competition. The Acura RDX is a compact SUV that comes with a standard turbocharged engine, a fact that makes your already-questionable marketing claim look just plain stupid. Alternatively, this is yet more proof that Acura is the most invisible brand in America. [Hat Tip:Alex Rashev]
Since the start of the World Cup, chief sponsor Hyundai has already miffed the Catholics, and one of its ads accidentally caused British viewers to miss England’s first World Cup goal. So, to get things back on track they’ve apparently decided to sponsor… a giant vuvuzela? “Annoying” and “mildly offensive” were probably not the brand values Hyundai was looking to promote when they decided to sponsor the event. But hey, at least they’re not throwing competitors in jail.
Unsure of what to do about its nearly $20b budget deficit, California is entertaining some pretty wild ideas. And no, not legalizing and taxing marijuana. According to Yahoo News, State Sen. Curren Price is introducing legislation that would replace license plates with digital versions which
would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen.
Yes, advertising on license plates. Ray LaHood’s distracted driving crusade be damned, California is on a mission to prove that the movie Idiocracy was right. Luckily there’s a slight hitch…
Hyundai’s been getting a bit of flack for a version of this advertisement, which some say makes a mockery of the Catholic faith. Frankly, we think the ad after the jump (which may or may not be real) is simultaneously more blasphemous and funnier. Do you agree?
[The top ad is not the most allegedly anti-Catholic version, apparently. We will post the more offensive version as soon as it shows up, naturally]
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As Bertel put it when he first reported the newest Mercedes ad slogan, we are not making this up. How could we?
Chrysler Group didn’t shy away from the political overtones with its first ad for its first new product since bankruptcy. In fact, this spot, titled “Manifesto” is more political porn than anything else. Instead of selling America on the simple fantasy of outdoor escape, Jeep is selling the biggest fantasy of all: a real revival in American manufacturing. “Fear not, brave citizens,” it seems to be saying, “globalization isn’t actually wreaking havoc on your manufacturing base. The statistics are lies. Now buy this SUV.”
Otherwise, it’s quite a well-made ad.
So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.
The Nikkei [sub] announces that Daimler’s Mercedes-Benz division is unleashing a global advertising campaign on the world, including a new advertising slogan and – while we are at it – a redesigned version of its three-pointed star. “Our claim has to reflect that we want to be the best in all disciplines,” said Mercedes-Benz sales chief Joachim Schmidt. And so their new global advertising slogan is … Read More >
To be perfectly honest, I wrote about half a post on GM’s decision to give Detroit Tigers pitcher Armando Galarraga a new Corvette after he was robbed of a perfect game by a bad call, before deciding not to run it. Why? Well, the story is classic Detroit: Galarraga’s victimhood is exactly the image GM would like to associate itself with (remember, everything was going fine before the credit markets collapsed), and The General owed the Tigers anyway because of owner Mike Ilitch’s decision to not charge GM for ad space on the stadium’s fountain when it was in bankruptcy (Ilitch added free Ford and Chrysler ads in the interest of fairness). In short, there was plenty of room for some trademark TTAC cynicism… and yet I couldn’t quite bring myself to twist the knife.
Why do drug smugglers use Chrysler’s patented Stow ‘N Go storage system to smuggle $100k worth of marijuana across the Mexican border? Because they can. Or, because Wieden + Kennedy have another Caravan ad to make. But this is hardly the most entertaining shot from the LA Times’ gallery of “Bizarre Border Busts” [Hat Tip: Richard Chen]. No, you’ll have to hit the jump for that one…
Well, it was no fluke. Wieden + Kennedy can sell the crap out of the Challenger. It’s just too bad that every time people see a Caliber, Avenger, Journey or Caravan, they say “Dude, I’d rather be abducted by terrorists than that thing.” Especially if they’ve taken the time to read what “those consumer review sites” think about them.
What?: A race between a MINI Cooper S and a Porsche 911.
Where?: Facebook, and presumably an extremely twisty track.
Why?: Brand equity. Publicity. Mid-life crisis sales. Making sure nobody knows the Cayman exists.
Coda Automotive may not be claiming to have paid back the US government, but this video [via greencarreports] sure is one of the more misleading spots we’ve seen in a while. The term “all-American innovation” probably does great with focus groups, but it’s hardly an accurate description for a rolling-chassis Chinese sedan with some Chinese-made (unless the DOE gives Coda a loan for US cell manufacturing) lithium-ion cells bunged into it somewhere in California. Likewise, the fact that internal combustion engines operate at relatively low efficiency is fascinating, but it’s hardly relevant to potential customers. Especially considering this Coda EV is likely to cost about $45k before tax breaks. At that price point, a Chinese-market sedan should run at 110 percent efficiency, and be powered by melted-down AMG tires. And its makers should still have the decency to admit that, like so much in life, we’re entirely dependent on the Chinese to actually build the damn thing.
The first Kia Soul hamster ad was good, but this latest one takes the same humor and message and blows the lid off the concept. Between this and the recent Challenger ad, 2010 is shaping up to be a good year for car advertising.
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