His commercials were a sign of the times — desperate, struggling times that suddenly turned prosperous.

In the 1980s, Ronald DeLuca was the hidden face behind an instantly familiar one — Chrysler Corporation chairman Lee Iacocca, who walked into his company’s own commercials to personally pitch front-wheel-drive K-car platform products to a recession-weary America.

DeLuca, the advertising whiz hired by Iacocca to help turn around Chrysler’s late-1970s death plunge, died last week at 91, according to The New York Times. During his tenure DeLuca and Iacocca cranked out a slew of unusually frank, bold commercials that paid off in a big way. Read More >

It makes sense that an advertising blitz during the year’s most-watched event will boost your brand, but that wasn’t the case for automakers during the Rio Olympics.

According to a brand interest study, automakers who spent the most money saw no improvement in consumer perception, Automotive News reports. Read More >

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years. Read More >

It’s hot, it’s the middle of summer, and the beach beckons from afar. But if stripping down around a bunch of muscle-bound surfer hunks causes bouts of anxiety and insecurity, fear not. Ford Motor Company has a solution.

The great thing about 1960s car commercials is the complete disregard for political correctness and subtlety when it comes to stroking a driver’s ego. It’s hard to imagine a world where manufacturers so nakedly sold a lifestyle by pumping out vast quantities of innuendo in a bid to lure buyers into dealerships. Trigger warning!

Hocking a menacing GTO or Charger is easy, but what if you had to sell a low-priced base model in the ’60s? Easy. Stick with the plan. Read More >

A glitzy Mercedes-Benz commercial that touts the 2017 E-Class as a vehicle that “can drive itself” has consumer and safety advocates fighting mad.

A number of groups are calling on the Federal Trade Commission to take action against the automaker, saying Mercedes mislead the public. In a letter to FTC chairwoman Edith Ramirez, the groups claim the E-Class doesn’t come close to being a self-driving vehicle, and fine print doesn’t cut it. Read More >

“Another one bites the dust.” Queen, 1980.
“Another one drives the Duster.” Dacia, 2016.

As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of.

“Another one drives the Duster,” Dacia’s latest ad repeatedly says.

“Relax, you can drive one too,” the commercial ends. And if you live in one of Dacia’s mostly European markets, you surely can. The Dacia is priced from only £9,495 in the United Kingdom, less than half the price of Nissan UK’s Rogue twin, the X-Trail. Read More >

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. Read More >

Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz.

The German automaker wants to throw off that old image and make itself the top premium car brand for women by 2020, according to Automotive News. Read More >

Subaru didn’t always enjoy the recession-beating success it’s famous for today. In the ’90s, sales at Subaru were in the tank, and marketers in the company needed to do something different.

After identifying core groups interested in its cars, Subaru found something curious: lesbians, for whatever reason, loved Subaru. For our edutainment, Priceonomics has detailed the history of Subaru loving those lesbians right back.

Read More >

Perplexing. Mysterious. But most of all, masculine. If Matthew McConaughey wasn’t already human, he’d be a cologne.

Everyone’s favorite slow-talking actor is back, and he’s ready for more puzzling and cerebral Lincoln ads. What unfathomable essence lurks within the heart of this man, you ask. Read More >

After climbing to a five-year high in 2013, sales at Fiat Chrysler Automobiles’ Dodge brand fell 4 percent in calendar year 2014 and a further 10 percent in 2015.

So when TTAC columnist Bark M. tweeted a Dodge marketing tagline — “Fastest Growing American Performance Brand” — my confusion, doubt and skepticism were kindled.

Bark heard the tagline in a radio ad, which unfortunately isn’t Googleable. However, he swiftly supplied a link to this 2016 Dodge brochure in which the following claim is made: “The Dodge brand may have started from humble beginnings, but it is now the fastest-growing performance brand.^[1]*”

Seriously? Let’s look into it. Read More >

Will there be black berets, obscure Russian poetry and Yoko Ono albums for sale at the door?

Fans of the General no doubt recoiled in horror at reports that Cadillac — a brand that conjures images of Elvis, Bruce Springsteen, the movie Badlands, and the hopes and aspirations of middle America — is opening a swank coffee joint in Manhattan.

Well, it true. They’re here, they’re upscale, get used to it.

If you’re really lucky, maybe one day you will find yourself drinking java from the upper slopes of a mountain you’ve never heard of while discussing designer fragrances and interpreting (wrongly) works of modern art…alongside a Cadillac. Read More >

General Motors is in damage control mode following the discovery of incorrect fuel economy ratings on the window stickers of its 2016 full-size crossovers.

A “stop sale” order was issued to GM dealers on Wednesday after EPA labels on GMC Acadia, Chevrolet Traverse and Buick Enclave vehicles were shown to overstate mileage by one to two miles per gallon, Automotive News reports. Read More >

Remember when Every. Single. Car. Model. came in a two-door version?

Sure, the days of luxurious and lengthy Olds 98 two-doors and Lincoln Town Coupes are long gone, but it wasn’t long ago that coupe offerings stretched from one end of the compact car market to the other.

A buyer was once able to choose between the forgettable Ford Escort and equally forgettable but nicer-looking ZX2. You could get the bland Nissan Sentra or the slightly less bland 200SX. And so on and so forth. Read More >

The official launch of the first-generation Chevrolet Spark played out like a detective in a comedy film who has to go undercover in a high school, all the while clumsily pretending to be hip.  It was an awkward pander to the Millennial first-time car buyer, set to too-carefully chosen music.

With refreshed and updated small car models on their way (or already here), General Motors wants young people to rediscover their often overlooked bottom-rung vehicles, so it left the marketing to experts. Read More >