It may well be wishful thinking on my part, but in the three years that I’ve been covering the world of cars, I do feel like I’ve seen a subtle but perceptible improvement in the general quality of the automotive media. Obviously the progress hasn’t been evenly distributed, but more outlets seem to be tip-toeing towards more in-depth stories, better analysis and more independence from the forces of OEM PR. Why? Possibly because the industry’s many challenges are providing more and better stories about cars, or possibly because the recent downturn made OEMs more open to less obviously-friendly writers, outlets and story pitches. One thing is certain: the growth of online automotive media has certainly played a role, putting more pressure on the established outlets, branching out into media criticism and reconnecting auto writers to the readers they serve.

For a while now, blogs have benefited from a lack of faith in the entrenched world of automotive print journalism. But, as print outlets have started to respond to the online threat and online outlets become increasingly sucked into the “PR Friendly” maelstrom that engulfed the buff books’ credibility, a new phenomenon seems to be on the rise which threatens the blogs from the very point of attack that helped them vault into the ranks of the auto media establishment: the “enthusiast reporter.”
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The WSJ gets a little closer to the truth about the UAW’s incredible disappearing transplant organizing campaign, reporting

On Tuesday, UAW leaders meeting here described plans to reach out to foreign unions and consumers in what would be their first major campaign since failed efforts in the last decade at Nissan Motor Co. and auto-parts supplier Denso Corp. They hope to be more successful by reaching out to foreign unions at the auto makers’ overseas plants and bringing pressure from prayer vigils, fasts or protests at dealerships.

A person familiar with the matter said the union is now planning to target one foreign auto maker and has narrowed its list to three or four companies. Inside the union, much of the talk centers on targeting the now-struggling Japanese auto maker Toyota or Korea’s Hyundai, this person said.

The UAW has set aside tens of millions of dollars from its strike fund to bankroll its campaign. International actions are to be coordinated with foreign unions and run by some three dozen student interns recruited globally, UAW officials said. When the interns return to their home countries after learning about the UAW efforts in the U.S., they’ll be expected to organize protests against the auto maker, UAW officials said.

OK, so it’s a little bit strange that the UAW is entrusting a campaign that UAW President Bob King calls “the single most important thing we can do for our members ” to a bunch of interns. Still, with “tens of millions of dollars” allocated towards the campaign, some automaker somewhere will be feeling the union’s hot breath on its neck in due course. So, which automaker will the UAW target? Which automaker should they target? And with the UAW apparently refusing to fight the two-tier wage structure, will any transplant or foreign workforce want to join up?

Our friend, frequent RoundAbout Show guest Mirko Reinhardt, has found an Infiniti dealership that’s kind of like Surf City. In Surf City, as our older readers will remember, there are two girls for every boy, but in Germany, there’s an dealer with two Infinitis in stock for every one sold across the entire country last month. What’s a Japanese wanna-be luxury brand to do?

We’ll let Mirko tell the tale:
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Unless you’re checking in on TTAC from your private jet, chances are you have never driven a car worth upwards of a quarter-million dollars. Hell, TTAC’s writers are more likely to be invited to strap into the latest hi-po machinery than most honest paycheck-earners, and it’s a rare day when we get access to the true elite of the global auto game. But as enthusiasts, we all have opinions about even the cars that massively exceed our purchasing power (let alone our ability to use them to their true abilities), so we’re curious about which next-gen supercar leaps out as the most appealing based solely on what you’ve heard about them.
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There’s an interesting (if troubling) perception out there that there is no longer such thing as “bad cars.” Certainly compared to what was available just ten years ago, the market has improved its offerings, making most new cars consistently better than the vehicles they replaced. But the corollary to this rule, that each new car is always better than the one that it replaced, does not actually hold up to scrutiny, at least according to Consumer Reports.

In fact, in its most recent auto issue, CR gave a number of vehicles worse scores than their predecessors earned, indicating that progress is not a given in the world of cars. And no wonder: automakers aren’t simply trying to wow consumers, but must constantly balance increased performance, content and features with lower costs. The VW Jetta is a poster child for the kind of decontenting that we’re beginning to see creep into the market, as Volkswagen is emphasizing the Jetta’s price in its marketing materials. But are there other, less intentional examples of automotive “value inflation”? What car is/was the biggest “step down” from its predecessor?

One of the eternal battles of the car world has broken out in New Hampshire, where angry seniors have introduced a bill [HB 549] to remove that state’s requirement of annual driving tests for motorists over the age of 75. According to the New Hampshire Union Leader,

In 2008, 1,088 state residents 75 or older failed the road test. In 2009, the number rose to 1,405, and in 2010, there were 615 failures through October… New Hampshire and Illinois are the only two states that require license-renewal applicants 75 and older to take a vision test and a road test. Nine states require some form of vision test. Maine requires one at first renewal after age 40.

The AARP and angry seniors say the elderly do not actually cause more crashes than young people, and in  recent years, the New Hampshire accident statistics bear them out, as 16-25 year-olds were involved in around 10 percent of crashes there in 2008 and 2009, while the 66-75, 76-85 and 86+ cohorts each accounted for around 2-4%. But then, those statistics are based on years in which over a thousand seniors were denied the right to drive… without the law, it’s hard not to argue that those numbers could be higher. But seniors call testing “age discrimination” and say the tests often fail good drivers who become nervous and allow poor drivers to pass.

Given that your state likely doesn’t have a mandatory senior driving test law, would you support one? Is mandatory vision testing enough? What about mandatory video games? Or, should government stay away from age-based conditions on drivers licenses?

Back in 2001 VW was the comeback kid . Sales had grown over seven-fold in only eight years from less than 50k in 1993 to over 350k and change. It seemed like the company was offering everything an aspiring Yuppie wanted to buy. At least here in the States. Cute Jettas and Beetles for the successful young female (and a few males). Turbochargers, stickshifts, and GTI’s for those who coveted a sport model. Diesels for the frugal and the long-term owner. Even wagons and convertibles for those who were flipping between becoming a ‘family man’ or a mid-life crisis. VW was hip and profitable… but then the market woke up.

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Niche vehicles are possibly the toughest task for automotive product planners, offering huge risks and often modest rewards. Many, like the Acura ZDX and Chevy SSR fall flat on their faces, often for very different reasons. A few, like the Lexus RX300 launch entire segments from which future niches will eventually grow. Others, like the Nissan Juke, simply sell in reasonable numbers to the people who like them while turning off most everyone else. But one thing is for certain: in an era when mass-market sedans and crossovers look increasingly alike, a good niche product is one of the few real brand differentiators, a rolling symbol of a brand’s identity and values. And with common platforms and components, certain kinds of niche vehicles are even becoming easier to build. But there’s one very small, very postmodern problem: it’s all been done. When you’ve tried convertible crossovers, four-door-coupe-crossovers, five-door-coupe-wagons, pickup roadsters and minivan coupes, where’s an industry to go next? Time to break out your thick-rimmed designer glasses and explain just what form of nonsense the industry should try now.

I don’t think the industry learned a lot of lessons from 2008—they will this time around

…said GM CEO Dan Akerson at the Geneva Auto Show [via the WSJ]. But which “lesson of 2008” is Mr Akerson referring to? Overproduction? Incentive and fleet sale dependency? There were so many lessons to be learned in 2008… right Dan?

It would not be a good thing to see $5-a-gallon gas right now.

Oh, he’s talking about getting caught flat-footed by gas price spikes. Fine, let’s ignore the other “lessons of 2008” and hash out the truth behind Akerson’s comment: is the industry ready for $5 gas? Remember, consumer choice tends to exaggerate changes in the price of oil. Or, is it possible that some OEMs are “too ready” for high gas prices? After all, if automakers overcorrect for high gas prices, profits will suffer when the spike subsides. Or is, as BNET’s Matt Debord suggests, Akerson just trying to get the market to price risk into GM’s stock value?

Thanks to embargo issues and a mild amount of player-hating among my so-called peers in the auto media, I cannot disclose my current location. I can, however, note that I had to fly there. I’ve come to utterly detest air travel in the modern age. As a child, I bounced around L-1011s and 747s, indulged by my parents and pinned with Eastern “junior pilot” wings by fresh-smelling, gorgeous young women, often flying alone among urbane, well-dressed fellow passengers, and being greeted by relatives right at the gate.

Today, of course, the story is very different. Modern commercial flight combines two of my least favorite experiences from the 1990’s: being processed into a municipal jail and riding an old Greyhound bus. In fact, air travel nowadays is exactly like prison processing followed by bus travel, with one critical exception: if somebody takes a picture of your, ahem, rooster in the county jail, you are about to be on the payoff end of a lucrative civil case. In the past year I’ve had my genitalia photographed so often I’m starting to wonder where my residual checks might be.

You get the point. Consider the baggage issues, the utter lack of personal hygiene displayed even by business-class passengers, and the fact that one must arrive 90 minutes before the flight to have a fighting chance of making it on board, and it’s no surprise that more and more people are telling me that they’d rather drive.

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With GM’s announcement of a new SYNC-competitor system, the issue of whether or not in-car connectivity systems are compatible with the government’s desire to reduce distracted driving has raised its head once again. So we put the question to you, our Best and Brightest: will the government ever step in to regulate in-car electronics? Should it? After all, distraction comes in all shapes and sizes… from fast food to in-car Facebook updates. Can the government draw a line between acceptable distractions and unacceptable ones? Will any government action actually make a difference in the statistics?

Good news! The 2012 Acura TL has had a beak-ectomy. I was so personally affected by the super-Accord’s gorgeous front end that I spent a full hour talking about it to the, ahem, auto-show professional assigned to said entry-luxury sedan. She was quite knowledgeable, and when she wore her heels we happened to be exactly the same height.

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This ad, for the Chevy Camaro, was the most-watched spot during the Super Bowl, pulling in 119,628,000 sets of eyeballs according to the ratings agency Nielsen. A Chevy Cruze ad took second place in the “most-watched” category, and Chrysler’s much-chattered-about 200 spot tied for fourth (with 5 other spots, including one for Bridgestone Tires), with 17.565m viewers. In short, cars and car-related products not only accounted for many of the ads, they managed to snag the time slots where the fewest people were taking bathroom breaks or grabbing more bacon-wrapped buffalo wings. But remember, there’s more to effective advertising than merely drawing eyeballs…
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Ars Technica has a fascinating interview with Kaveh Hushyar, CEO of Telemetria Telephony, who argues

I believe in 2020, the car will drive itself. The infrastructure will be in place, and that infrastructure will be very significant and hefty. But in that target environment, you and I don’t have to be sitting behind the wheel. In that environment, everyone will be a passenger, and you want to have full connectivity with full access to any media, or any person anywhere via the best videoconferencing available. So you need a rich media experience in the car.

At the same time, there will be a significant amount of safety applications that will be running in the car, making sure that the car is fully protected and is communicating through the infrastructure to other cars. That would be the nature of how I see the driving experience transforming in ten years plus.

Obviously, as CEO of an in-car connectivity solution firm, Mr Hushayr is heavily invested in a driver-free future… but is his vision the product of more than just wishful thinking? I certainly have some difficulty imagining giving up driving before I turn 40… but then, I’m not sure that most of my peers would. Surf over to AT and read the whole interview before letting us know what you think.