VIN 001s are a rarity few can appreciate, let alone afford. Barrett-Jackson, auctioneers with aplomb, moved a handful of them last weekend at their auction in Scottsdale, Arizona.
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Category: Branding
Xiaomi, a Chinese smartphone colossus, has announced they are building their own branded electric vehicles (EVs), just like Apple, Huawei, Sony, and Foxconn.
If you’re prepared to lose money, starting a car company is easy. Just ask Tesla. Xiaomi has plenty, enough to sink $10 billion into the venture over the next 10 years.
German tuning specialist AC Schnitzer has heralded the introduction of their version the BMW X6 Sports Activity Coupe (SAV), itself neither a coupe nor a proper sporting vehicle.
The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for.
Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter Jeep Safari canceled, only to have the Grand County Commission in February approve a revision to the group’s special permit, and their event permit. Part of their compliance required cancellation of the vendor portion of the show, although the group has announced they will do a virtual live-streamed giveaway, to be held Friday, April 2nd at 6:30 p.m. Mountain time on their Facebook page.
Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators and the PR team that gets to display them this week at Easter Jeep Safari.
Hertz will custom wrap a rental vehicle to mark an occasion or celebration, a program that appears to be available throughout their system in locations across the U.S.
NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today.
Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer.
In a YouTube video announcement yesterday, Mike Peyton, vice-president of Mini of the Americas, let the air out of Mini Takes The States for 2021, postponing the bi-yearly event which was canceled in 2020.
New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development.
Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.
Kia, no longer content to occupy the second tier among carmakers, yesterday held a virtual press conference to announce their plans for world domination.
Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.
Customized Jeeps direct from the factory? That could be a possibility.
Fiat Chrysler Automobiles is building a $23 million vehicle customization facility with Jeep Wrangler and Gladiator production nearby at their Toledo Assembly Complex.
BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.
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