Category: Branding

By on January 16, 2014

2014-Jeep-Cherokee-front-closeup-1024x640

Chrysler Group LLC CEO Sergio Marchionne threw down the gauntlet for Jeep during an interview on Detroit’s WJR-AM at the 2014 Detroit Auto Show, proclaiming that the Rubicon-rated brand will move 1 million units onto the trails and highways by the end of this year.

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By on January 2, 2014

Hyundai i30 3D

While Skoda has long been the Cinderella story of the Czech Republic, Skoda could soon find itself deposed as sovereign of their domestic auto market.

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By on December 17, 2013

2013 Volkswagen Jetta Hybrid, Exterior, Front 3/4, Picture Courtesy of Alex L. Dykes

Despite giving the old college try for decades, Volkswagen is still confounded by the lack of cachet their namesake brand holds among the hearts and minds of many an American. With VW of America CEO Jonathan Browning stepping down and returning to the United Kingdom at the end of this year, the Wolfsburg automaker hope one of their own, successor Michael Horn, will be able to finally crack the code of success in the United States.

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By on December 12, 2013

2013 Hyundai Elantra GT Exterior

Though Hyundai has set its sights on some sales gains in 2014 in the European market, the automaker has no plans to defend market share to the death, opting for repeat business rather than taking the Germanic approach of volume at all costs.

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By on December 11, 2013

Datsun_1519061g

Customers in Latin America may soon have another cheap transportation option if Nissan CEO Carlos Ghosn decides to build Datsuns in Mexico.

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By on December 4, 2013

front_licht_ 005

Though MINI’s lineup hasn’t (literally) lived up to its name since its reboot by parent BMW, product boss Pat McKenna would like to see the Rocketman — a MINI that truly is mini — appear in showrooms all over the world.

For that scenario to play out, though, the Rocketman needs a flight partner.

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By on December 3, 2013

Fiat Doblo

On the heels of “the biggest thing to happen in the commercial world” that is the Ram ProMaster — whose page links back to our review, of course — the Italo-American truck division has announced the introduction of the ProMaster City in late 2014.

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By on December 3, 2013

2013 Hyundai Elantra GT Exterior
The Great Recession has given us so much since it began five years ago with the fall of Lehman Brothers and Washington Mutual, from underwater mortgages and high unemployment, to bailouts of the financial and automotive manufacturing sectors and credit freezes.

Regarding the last item, a byproduct from said freeze will flood automakers with the potential to retain and steal customers when more and more leases draw to completion in the next year.

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By on December 2, 2013

2012 Nissan Leaf, Exterior, side 3/4, Photography Courtesy of Alex L. Dykes

Based upon a survey of 1,084 conducted by Boulder, Colo. firm Navigant Research, it would appear most won’t be in the market for EVs anytime soon due to the price of admission being too rich for their blood… for any EV.

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By on December 2, 2013

2014 Ford Super Duty

Business Insider wanted to know the buying habits of Americans when it comes to cars. Thus, they asked Kelley Blue Book to present their findings from data gathered between January and August 2013, as well as the lowest price for each top model sold in New York City in November of this year.

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By on November 29, 2013

2014 Lincoln MKS

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.

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By on November 25, 2013

McLaren-P1-production-model-side. Photo courtesy AutoGuide.com

McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.

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By on November 13, 2013

Infiniti Q50 - Skyline

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

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By on November 12, 2013

Doug Scott

Once upon a time, one man rose from the realm of sales to helm Ford’s truck division. With his iron fist, he divided the F-150 range into several specialized units, reaping the rewards as his dominion over the light truck market expanded.

That man is Doug Scott, and this is the tale of how he came to be the Sovereign of Truck Mountain.

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By on July 5, 2013

Yoyo - Picture courtesy Twiier.com

GM wants to move Opel upmarket (again,) to allow more breathing space for Chevrolet in Europe, Reuters reports. Frustrated Opel dealers say GM needs to declare what it wants, and stick with it for a change. Read More >

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