Category: Branding

By on July 29, 2011

When you talk to industry insiders about BMW, they most typically identify the brand’s great strength as it’s deep institutional knowledge about how to create satisfying road cars, an attribute that explains a lot of the brand’s previous conservatism about its product line. But expanding to include SUVs, hybrids and front-drive MINIs is one thing… starting a new brand as a completely clean sheet of paper, with hardly a trace of previous BMW technology, is quite another. And yet here they are: the i3 and the i8, the former of which launches in about two years. For a projected price of around €40k (BMW is also talking about car-sharing schemes), the i3 offers a 170 HP and 184 lb-ft of rear-drive electric power, wrapped up in an innovative construction concept that’s almost a throwback to body-on-frame (more like body-on-drivetrain) and is unique to the i brand. The whole thing is executed in carbon fiber reinforced plastic, hits 60 MPH in under 8 seconds, can reach 93 MPH and offers 80-100 miles of range. The i8 is further off, and is intended to be a four-door plug-in hybrid halo car, with a 5 second 0-60 time and front, rear or all-wheel-drive, depending on driving mode.

It’s all very Buck Rogers, like a set of Motorama cars of the future, and though the versions being shown now are called concepts, they’re supposed to be very, very close to the real thing. All we have to do now is wait, save our pennies and wait for the future to catch up.

By on July 27, 2011


A few weeks back, SRT CEO and Chrysler Group Design boss Ralph Gilles hinted that a new LX-platform station wagon could be coming back, as the NYT reported:

“With the Magnum, we owned the station wagon segment,” Mr. Gilles said. “It was always a pleasure to go to car shows and trade fairs and see the number of Magnums that owners had personalized with such obvious loving care.”

Asked if a design for a second-generation Magnum might be found in one of his sketch pads, Mr. Gilles just smiled.

“Stay tuned,” he said. “Great things are coming. That’s all I can say.”

But now Gilles is changing his tune completely, telling the Fox Car Report that the rumor simply came about because the launch event was held in California (one of the Magnum’s biggest markets), and Gilles noted that he saw them “everywhere” and that every one of them was customized. While noting that the he “needs to get to the bottom of that” customized Magnum phenomenon, Gilles made it clear that the “rumor” was just him waxing nostalgic and that “we’re focusing on the products we have.”

But if Chrysler is desperate to make inroads in California, and the Magnum resonated there, might there be some sense in a neo-Magnum? After all, Sergio Marchionne has noted with disapproval how few variations are available for the LX platform, and said he would not have re-invested in an update if it were up to him (and really, putting an LX update ahead of a good C- or D-segment platform was a pretty shockingly poor business decision). On the other hand, the Magnum only ever had one year over 50k units… and that might not even be worth the cost of even a rebody. What say you?

 

By on July 27, 2011

Despite the domestic auto industry’s bailout-fueled turnaround, there are a few challenges that the Detroit-based firms have yet to overcome: sales on the West Coast for one, and sales to young people for another. TrueCar tackled the scope of this second issue, digging through millions of transactions to determine the favored cars of both Generation X (ages 28-45) and elderly buyers (65 and up). The results? Buick is still tops with the old folks, despite aiming for younger buyers with new, European-derived products. Lincoln, Cadillac, Chrysler and GMC and Chevrolet round out the top six before the first import brand, Porsche, arrives at number seven. There are few surprises by model choice as well, with the Town Car, Lucerne, DTS, CTS, STS, Azera, Impala, LaCrosse, MKZ and Avalon making the top ten old-folks cars. On the Gen X side of things, import brands still top the list, with VW, Land Rover, Audi, and Mazda taking the top spots, and Jeep taking the top domestic spot at number five. By model, the Routan, M3, Quest, Armada, and Oddyssey take the top five spots for Gen X buyers, with only the Chevy Aveo representing the domestic brands in the top ten. cars with Gen X buyers.

What does it all mean? The domestic manufacturers are still most attractive to traditional, older buyers… spelling long-term issues for the domestic brands. GM, Ford and Chrysler still face huge challenges in attracting younger buyers, and will need to address this problem aggressively  if they want to build on their short-term turnaround.

By on July 25, 2011

With CAFE negotiations heating up, safety regulation coming down the pipe and the UAW pushing for another round of “retooling” loans, GM is upping its profile in the nation’s capitol with a new ad campaign aimed at policymakers. The DetN reports

A Washington-based spokesman for the automaker, Greg Martin, said the effort is to make sure policy makers “are aware of GM’s contribution to our nation’s economic and competitive strength.”

GM has a broader story than just profits and sales, he said.

“GM has started an ad campaign in select Washington publications because there’s more to GM’s resurgence than just increased sales and profitability,” Martin said. “GM is also an auto company investing heavily in America’s future, creating new jobs and inventing solutions and technologies that will make a real difference in energy and safety.”

But the waves of coming auto-related regulations may not actually have motivated the ad so much as the fact that the government is likely to sell off its remaining 26% share in GM by the end of the year (if not by the end of the Summer), and they’re facing an $11b loss at current stock prices. By emphasizing that the auto bailout created a positive corporate citizen rather than just a newly-profitable company, GM likely hopes to convince the government that the political downsides of taking a big loss on The General was ultimately worth it. And that’s an important PR step in the short term as well, as CAFE negotiations are giving rise to bailout-tinged rhetorical attacks on the automaker. For example, Ralph Nader tells the Freep

We give GM billions of dollars, and what do taxpayers get in return? Opposition to a policy that will clearly save them money and give them better cars,

By on July 25, 2011

BMW’s forthcoming “i” series of high-efficiency vehicles will launch as a two-vehicle brand, spanning the gap between high-end hybrid supercar (i8) and small, premium, rear-drive electric hatchback (i3). So, how can BMW style two such divergent vehicles in such a way that both fit into the same brand? That’s the subject of this video, which previews some of the design cues that mark these cars as BMWs, but also as “i-cars.” And if you’ve forgotten what an “i car” is (something BMW doesn’t want anymore than people forgetting what an “M Car” is), hit the jump for a brief video refresher…
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By on July 25, 2011

With Opel planning to pull itself into the black within the year, the brand’s thoughts are turning from survival to “luxuries” like a flagship model planned for around 20k units starting in the 2016-2017 timeframe. Codenamed “TOL” for “Top Of Line,” the sedan will be designed to highlight one of GM’s many alt-drivetrain technologies, but according to Automotive News [sub], nobody yet seems sure which. Opel labor rep and recent champion of the brand’s forthcoming products Klaus Franz explains:

Already with the our Ampera electric vehicle, we have shown what we are able to do and enjoy an advantage of two to three years compared to the competition

But with the TOL is planned for 2016, Opel may have to dig deep to jump out ahead of the market, which is why a fuel cell-powered electric drivetrain is being considered (also, after decades of FCV research, GM has to build a production model someday). And if the eventual product has a truly ahead-of-its-time drivetrain, and looks as good as last year’s Flextreme Concept (above), this flagship could be an exclamation point on Opel’s turnaround. Unfortunately, neither of these things are a given…

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By on July 22, 2011

Every automaker is in this business to make money… there’s nothing surprising about that. But some are a little more focused on profits than others, and it should be equally unsurprising that Porsche is one of them. In an extensive interview with Automotive News Europe [sub], Porsche CEO Matthias Mueller gives a strong impression of how Porsche sees itself over the course of the first two questions:

What is your vision for Porsche in 2018?

Porsche is synonymous with sports cars – yesterday, today and doubtless tomorrow as well. In addition, in every other segment where we operate, such as with the Cayenne or Panamera, we always offer the sportiest vehicle. At the moment we are hard at work on our future strategy. And I promise you, it will contain a few exciting surprises.

What are your most important objectives?

We want to remain the world’s most profitable car manufacturer – and build on this position.

These are actually two separate goals altogether, and not two which necessarily go hand-in-hand. But if anyone can pull off the mix between performance and profit, it’s Porsche… and to understand how this strategy will play out in the near future, let’s take a look at Mueller’s product plans.

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By on July 22, 2011

If Saab survives long enough, it plans on developing three new vehicles which China’s Youngman Auto will build in China, including a 9-6X midsize crossover SUV. But, as it turns out, a 9-6X already exists… at the museum in Trollhättan. Auto Motor und Sport reports that six years after Saab did the hard work of re-badging a Subaru Tribeca, the firm has brought the prototype out of storage to show… I don’t know, what might have happened had GM kept its stake in Fuji Heavy Industries? The good news is that the Tribeca almost makes more sense as a Saab. In fact, it almost makes you wonder why Subaru didn’t just buy Saab, since it basically stole the Swedish brand’s college-town-lefty market niche. The bad news: Saab’s forthcoming made-in-China 9-6X probably won’t be as good as this cynical GM-era rebadge. Oh well, perhaps this six-year-old reminder of Saab’s extended decline will help the faithful get over their terminally ill Swedish patient…

By on July 21, 2011


As the Porsche brand has expanded in recent years to include sedans and SUVs, and as overpriced special editions and cynically neutered products propped up an increasingly bloated pricing structure, Porsche fans have had plenty of opportunities to wonder “what are those guys smoking?”  And now, thanks to Autoblog, we have part of the answer answer: we may not know exactly what Porsche is smoking, but we know what they’re smoking it out of. According to Porsche Design’s presser

The extraordinary Porsche Design Shisha combines high-quality materials such as aluminium, stainless steel and glass with the timeless and unique design approach of the luxury brand. Puristic and stylish at the same time. The Porsche Design Shisha is made in Germany and stands at a height of 55 centimetres. It only shows a discreet branding on the aluminium top of the Shisha and comes with a long flexible tube made out of TecFlex material, which is also used for the classic Porsche Design TecFlex writing tools.

So… when is Chrysler going to get in on this cross-branding opportunity?

By on July 20, 2011

Hey, it’s a station wagon… and it’s built by Audi. Also, you may not be able to tell from this angle, but it’s new. Really. What, you couldn’t tell?

By on July 19, 2011

Based on spyshots and patent drawings obtained from Al Volante, Auto Motor und Sport was able to commission what is probably an accurate depiction of the next-gen Fiat Panda from Schulte Design, giving us an early look at a small car that will provide the basis for Chrysler’s long-awaited foray into subcompact cars. Chrysler’s product plan [PDF] calls for 2013 model year subcompact (B-Segment) vehicles for the Dodge, Jeep and Chrysler brands, based on Fiat platforms. The Chrysler-branded model was supposed to be a rebadge of the Lancia Ypsilon (itself very similar to the Fiat 500), but that model is reportedly on hold. The Dodge and Jeep B-Segment offerings are still on though, and the Jeep has long been thought to be a lightly-facelifted version of the Panda 4X4, meaning this model could be an early look at the smallest-ever Jeep.

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By on July 18, 2011

Remember when we showed you this leaked Alfa Romeo product plan slide, looked straight into your eyes and swore Alfa Rome would be selling a junior supercar and a compact crossover in the US by the 2012 model year? We were lying. Automotive News [sub] let’s us down gently

Chrysler/Fiat CEO Sergio Marchionne still says Alfa, which is owned by Fiat, will make its comeback in late 2012 — which had been the plan since April 2010 — but only for a few units of the limited-edition 4C coupe.

A full return now isn’t scheduled to happen before mid-2013, starting with a compact crossover. The mid-sized Giulia sedan could follow by the end of 2013 at the earliest.

What caused the latest delay? Marchionne has rejected the proposed styling for the [Giulia] sedan three times in the past 18 months.

You decide which bit of news is the worst: that Alfa finds itself lost when it tries to design a D-segment car, or that the hot little 4C is going to be a limited edition deal instead of a 15k-25k units per year, semi-affordable ($60k-ish) little mostro. If forced to choose, I’d argue that the prior challenge is the more difficult and necessary, considering that brand’s past struggles selling larger cars… but of course reasonable minds can disagree. Meanwhile, on a more personal level, I find myself continually amazed at how Alfa’s product plans, like its products themselves, are able to completely attract and repel me from moment to moment. Like so many people who identify “emotion” as a core personality trait, Alfa just can’t seem to have a normal relationship with the people who care about it…

By on July 18, 2011

Having penned my own paean to the late, not-so-widely-lamented Renault Vel Satis after seeing its anodyne Korean replacement, I was somewhat heartened to find that I’m not the only auto writer with something of a weird crush on the strangest luxury car of our day. In the August issue of Evo Magazine, Richard Porter of Sniff Petrol dedicated an entire column [excerpted at vel-satis.org] to his inexplicable love for a car that he admits was

a hopeless old crock [from a time] when Renault’s quality control department couldn’t organise a tasting in a winery.

But, argues Porter, the Vel Satis has a unique appeal in the sense that it was

so self-consciously distanced from its dour German rivals that it was practically falling into La Rochelle Harbour

Whether Porter is genuine in is love for the Vel Satis or simply trolling famously elitist, performance-oriented readership is a question I’ll leave to the Best and Brightest. What is clear is that Porter’s weird love will not be recreated, as Auto Motor und Sport reports that Renault has learned its lesson and will be making “conservative” luxury cars in the future.

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By on July 17, 2011

Statue in front of Changfeng’s Liebao “Leopard” Division (Photo: Changfeng)

China doesn’t have the world’s best reputation for respecting intellectual property (pdf). TTAC’s own old China hand Bertel might give us an on-the-ground report that could differ with the reputation, but reputations are still what they are. We’ve seen knockoffs of MINIs and smart cars (do you think that smart could borrow a capital letter from MINI?), and of course there is the notorious Chery QQ’s take on the Daewoo Matiz/Chevrolet Spark. GM was already not thrilled with “Chery” being one letter removed from “Chevy”, but the QQ was kinda overt so GM was understandably upset. Bertel can correct me if I’m wrong but I believe that Chery prevailed in both the Chinese court system and in the Chinese marketplace (apparently by offering more features/value).

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By on July 15, 2011

It’s one thing for a business (or high school) to rip off a world famous automaker’s logo… but when that business shares space with a dealership for the very brand it’s biting, you know there’s going to be trouble. In the inane video above, Dal Toro Italian Restaurant’s chef explains that “of course the cars” are a major draw for his clientele, referring to the display of Lamborghinis, Spykers and Bugattis that Lamborghini of Las Vegas operates adjoining the restaurant. But Dal Toro may no longer be basking in the glow of the Lambos’ reflected glory, as the Detroit News reports:

Lamborghini lawyers who filed the suit Wednesday in U.S. District Court say logos at the entrance of the businesses inside the Palazzo Las Vegas Resort are brazen imitations of the carmaker’s logos.

They say the Dal Toro Exotic Car Showroom, Dal Toro Merchandise Gallery and Dal Toro Il Ristorante Italiano are part of a scheme to mislead customers and piggyback on Lamborghini’s reputation.

The owner’s response?

The manager of the businesses being sued told the Las Vegas Sun Thursday that he wasn’t previously aware of the lawsuit and thought it sounded frivolous.

Really?

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