Category: Branding

By on December 21, 2009

Slouching to the grave?

Shares in the Dutch boutique automaker Spyker soared 23 percent today, reports Reuters, as the firm’s last-ditch bid for Saab goes down to the wire. Spyker, which sold only 43 cars last year and had a market capitalization of only €26.6m as of last Friday, will hear back from GM on its Saab bid by 5pm today. According to Reuters, Spyker has restructured its ownership structure in order to alleviate GM’s concerns about its backing from allegedly mobbed-up Russian financier Alexander Antonov. GM had previously canceled its Opel sale in part because of concerns about its latest technology landing in the hands of Russian investors. Furthermore, Spyker says it that its new offer eliminates the need for a European Investment Bank (EIB) loan approval prior to year end. “We’re very confident we have put forward a proposal that can convince GM in time,” says Spyker CEO Victor Muller. From a more sober vantage point, Swedish Prime Minister Fredrik Reinfeldt warns “we should be careful about fueling new hopes in a situation where the people in Trollhattan, and at Saab and their subcontractors are thrown between hope and despair.”

By on December 20, 2009

Picture 66

The AFP reports that Chrysler is “currently reconsidering how it uses major auto shows for revealing new vehicles and concepts,” by way of explaining why Chrysler has “nothing new” for the Detroit Auto Show. Spokesman Rick Denau explains “we’d like to do things closer to the on-sale date of the vehicles and most of our new stuff isn’t coming until the second half of the year.” In reality, Chrysler is pushing the limits of the possible with its attempt to re-work the Chrysler and Dodge lineups in record time. Except for the new 300 and Grand Cherokee which made ill-fated debuts in Chrysler’s “viability plan” Chrysler’s refreshed products won’t be ready for public consumption until shortly before they go on sale, and it’s still likely that some of those release dates could be pushed back. In the meantime, Fiat will rebadge a Lancia as a Chrysler for the Detroit show. Because that’s almost as good as showing a new model, and it’s certainly as good as it gets for Chrysler right now.

By on December 20, 2009

General Motors or the Chinese... depending on which you all like least (courtesy:pub.tv2.no)

Bård Eker has given an open-hearted interview to Norwegian newspaper Aftenposten, referred here at e24.no telling his version on the failed Saab-deal. Eker was one of the investors in the Koenigsegg Group’s bid for Saab, through his company, Eker Group – 49% owner of Koenigsegg Automotive. Here is his hindsight on the deal:

“General Motors made it very hard to buy Saab”, he says. “Saab wasn’t structured as a subordinate, it was completely swallowed into the massive GM body. And while you can remove a lung from a body, you can’t remove all the veins. And GM had not done the required separating job prior to starting negotiations with interested buyers. That was a contributing cause why things took longer time for us too”.

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By on December 17, 2009

Speaking of upscale...

GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.

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By on December 16, 2009

Oy! (courtesy:Autocar)

The Aston Martin Cygnet: because the auto industry just isn’t surreal enough these days. For its next trick, the Aston Martin grille will be appearing on a Corolla. Is there a photoshopper in the house?

By on December 15, 2009

GM’s CEO and Chairman Ed Whitacre confirmed today that Dutch boutique sportscar firm Spyker is the only bidder for what’s left of Saab after the BAIC deal. Saab insiders insist that the firm can continue without the old tooling and technology sold to BAIC, and they still have their hopes pinned on the new 9-5 model. But, as the WSJ reports, Spyker earned a mere €7.9m in 2008 revenue, and has already endured an €8.7m net loss in the first half of this year. Spyker’s in no position to be saving struggling Swedish automakers. But behind Spyker is Convers Group, a Russian banking group with deep pockets… and a uniquely Russian reputation.

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By on December 15, 2009

With the intellectual property and tooling for 9-5 and 9-3 models headed for Beijing, there’s less to Saab than ever. Sort of. The BAIC deal actually proved to be less dramatic than previously thought, netting the Swedish GM subsidiary a mere $197m according to Automotive News [sub]. BAIC had just obtained a $2.93b line of credit with Bank of China, so there was nothing stopping them from buying more… except GM’s unwillingness to hand over modern platforms. What BAIC did get out of the deal still isn’t entirely clear, but what is clear is that GM has received nothing from the Saab sale so far. That $197m was deposited into Saab’s Swedish account, according to sources speaking to di.se.

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By on December 15, 2009

Ciao!

Cross-cultural alliances are the craze of the moment in the auto industry, particularly in the form of Europeans hooking up with Japanese partners. Renault & Nissan, PSA & Mitsubishi, Volkswagen & Suzuki and Bertel Schmitt & Tomoko (sorry, couldn’t resist it!) are just a few examples. Fiat, on the other hand, is not following the crowd. Moneycontrol.com reports that Luca di Montezemolo, Chairman of Fiat, is saying no ad un socio giapponese. “The others are doing what we have (already) done,” Montezemolo says. “This is a time when we have to be careful not get indigestion.” Is the Chrysler merger not sitting well on the stomach?

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By on December 10, 2009

Could be worse...

This terse encapsulation Ford’s alleged brand values comes courtesy of The Blue Oval’s perennially amusing crowdsourced marketing site, The Ford Story.

By on December 9, 2009

Too bad Plymouth got to the Duster name first...

Thought, you’d seen the last of Renault in North America? Well, think again and this time, they’re bringing their big guns! The Wall Street Journal [sub] reports that Gerard Detourbet, head of Renault’s entry level division is contemplating selling their low cost cars in South East Asia and North America. “We’re looking at Southeast Asia closely,” he said “We ended up not going there for a variety of reasons. But the idea is that we won’t remain absent from that territory.”

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By on December 9, 2009

Spare some change?

More promises of Chryslerian change, this time from a UK-market minisite [via Autoblog]. Maybe the brand is planning on going back to its Rootes?

By on December 8, 2009

It’s officially unanimous: literally everyone thinks the new Jeep, Dodge and Chrysler ads from Sergio Marchionne’s brain trust are crap. Sure, you knew that TTAC doesn’t think much of the spots, but were you aware that Chrysler’s dealer council has requested that Chrysler stop showing the ads? Sadly, Bloomberg only quotes one dealer on the plea, who explains that

it is a little difficult for us to understand because it is far different from what we were used to seeing. The message to us is that it is branding, branding, branding, and maybe that will work.

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By on December 8, 2009

Does Up Lite the way?

Rumors of a VW-Suzuki tie-up were first floated on these pages by Bertel Schmitt, who reported that VW might be after a ten percent stake in the Japanese firm last summer. And with news last week that GM was buying out Suzuki’s stake in CAMI, the momentum seemed to be building. Well, Reuters reports that Volkswagen could announce that it’s taking a 20 percent stake in Suzuki, a deal valued at $2.8b, as soon as this week. Another source tells Reuters that the VW stake could become a 33 percent plus controlling interest in the future.
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By on December 8, 2009

The deal that will never die?

As posted earlier, the American based Crown Consortium finally made an offer, said to be on par with Geely’s, perhaps calculating that Ford will prefer an American buyer to the Chinese. According to Swedish business site di.se Roger Holtback of Crown confirmed to tt.se [sub] that the Crown Consortium has made an offer on Volvo. Geely still has the edge, though: according to Ford Spokesman John Gardiner to Wall Street Journal, Geely is still the “preferred bidder.” But that doesn’t mean it’s exclusive.

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By on December 7, 2009

Saab's bard? (courtesy:grunder.no)

Bård Eker, the Norwegian partner in Koenigsegg Automotive, and Koenigsegg Group, appeared as one of the guests on Friday night’s regular Swedish/Norwegian talk show “Skavland” this weekend (the following, translated conversation starts at 27:09). Mr Skavland, first talking a bit about Eker’s feelings about the broken deal, and how he felt visiting Trollhättan talking to Saab employees after the deal broke, he then asked Eker: “Is there a tiny chance you’ll try again? Saab isn’t sold yet…!” Eker smiles and answers “…we’ll see. Maybe!” laughing, shrugging his shoulders, audience cheering. Skavland: “how would you wanna do it?” Eker: “I don’t know…Seriously – we haven’t given it much thought. We’ll see…perhaps there’s a new opportunity. Maybe someone’ll give us a phonecall” Skavland: “So it’s not definitive that you’re out of the game?” Eker – laughing, glancing at his watch – “..err..how long is this show?” Skavland says: “So, you’ll still want a Saab?”, Eker: “yeah, sure” Skavland: “Alright….?” and shifts to another subject. All the while Eker has a cunning smile on his face.

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