Category: Branding

By on April 9, 2016

Gaffigan Pacifica ad

Chrysler needed a pitchman who could rally a nation of parents around its all-important 2017 Pacifica minivan, so it called on Jim Gaffigan.

In a series of new commercials released by Fiat Chrysler Automobiles, the deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”

Gaffigan, known for refraining from profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic and aloof in the ads, often forgetting the names of his own kids and watching video clips of himself on the Pacifica’s flip-up seatback monitors.

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By on March 29, 2016

Trans Am SE Bandit Edition (Image: Trans Am Depot)

Ungodly horsepower and unbridled car lust? Check. Gaudy awesome lettering and badges? Check. (Optional) Disco era moustaches? Check.

If you’re triggered by anything that isn’t subdued, then the Trans Am SE Bandit Edition is definitely not a safe space.

Trans Am Depot, the Tallahassee-based creator of custom-built Trans Ams (using 5th-generation Chevrolet Camaros as a canvas), is out to satisfy 77 lucky buyers who yearn for the heady days of the late 1970s.

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By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

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By on March 18, 2016

Mustang

When you get to a certain age, you think you know everything about Monopoly:

Children will cheat (it’s what they do), you’ll never make money off of the louse-infested Baltic Avenue, and utilities can be a cash cow — especially in real life.

But who knew there was a version of Monopoly devoted to brands? Huh? Playing a game devoted to brands means people might start talking about brands, and that’s not something you should do. Read More >

By on March 17, 2016

2017 Toyota 86, Image: Toyota

Scion’s slow-selling FR-S rear-wheel-drive coupe is about to become Toyota’s slow-selling rear-wheel-drive coupe, and it will be branded with the same moniker as in many other parts of the world.

That’s right: this is the Toyota 86, also known as what it should have been named here in the first place.

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By on March 14, 2016

2016 Dodges in Go Mango

The paint — erm, act could be wearing thin.

In its latest nod to the heady and far-out past, Dodge will let you have your Challenger or Charger SRT 392 or Hellcat in its newest resurrected color, “Go Mango.”

Joining other blast-from-the-past(els) like “Plum Crazy,” Go Mango was offered for the first time on the 1970 Challenger — a legendary car from a truly great year, assuming you weren’t in Vietnam or a Jimi Hendrix fan. Read More >

By on March 14, 2016

Charles de Gaulle in a Citroen DS (Image: Gnotype/Flickr)

With the Saab brand now functionally dead, could the next quirky car du jour for individuality-signalling Americans come from France?

All eyes will be on PSA Peugeot Citroen on April 5 as France’s top automaker reveals its new international growth strategy, possibly heralding a return to the long-abandoned U.S. market.

The U.S. and Iran are being looked at as potential export markets, now that PSA’s “Back in the Race” restructuring program has improved the financial fortunes of the once-struggling automaker. Read More >

By on February 3, 2016

2016 Scion iM

Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.

By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.

For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.

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By on February 3, 2016

scion_gravestone

Toyota officially announced Wednesday morning that Scion will “transition to Toyota,” effectively killing off the youth brand started in 2002. Its first vehicles went on sale in California in 2003, and included the xA hatchback and xB wagon.

According to a release from Toyota, Scion “is now transitioning back to the Toyota brand” and most Scion models well be rebranded as Toyotas starting August 2016 for the 2017 model year, including the forthcoming C-HR. The Scion tC will be discontinued as of August 2016.

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By on February 3, 2016

scion_gravestone

Update 2: Toyota has officially announced Scion’s “transition to Toyota.”

Update 1: Road&Track is reporting it has confirmed the rumor with an inside source and the death of Scion will be publicly announced later today.

A top-secret meeting took place Tuesday afternoon to announce the death of the Scion brand to employees, reports CarBuzzard (via Motor Trend). The company is rumored to make the announcement public today.

We at TTAC have openly wondered about the future of Scion, though recent sales performance of new products looked to have put the youth-oriented brand on the right track.

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By on January 22, 2016

Fastlane

General Motors quietly redirected its Fastlane Blog back to the mothership in December, signaling an end to the direct-to-C-suite “conversations” you could have with automotive executives.

The blog, which once hosted Maximum Bob’s musings on life, design and resign, was held up as a paragon for corporate communication in its day (it won a Webby) and provided fodder for this site.

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By on January 12, 2016

LEGO F-150 Raptor

Ford and LEGO have teamed up to unveil new Mustang and F-150 Raptor sets, complete with everything the builder needs for a day at the racetrack.

No word if the Mustang has a double-decker flat plane crankshaft.

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By on December 29, 2015

2017 Infiniti QX30 Reveal Los Angeles-5

Infiniti finally got our letter that the Q30 and the QX30 looked so much alike that we thought they were the same car.

From here and forevermore they’ll both be known as the QX30, according to the automaker.

Accordingly, the QX30 comes in three flavors: QX30 (nee Q30, or Sedan Spice), QX30 AWD (nee QX30, or Crossover Spice) and a sporty edition QX30S (nee Sporty Spice).  Read More >

By on November 30, 2015

2017 Cadillac XT5 luxury crossover

With the CT6 and XT5 hitting the floor soon, Cadillac is working on a new dealer incentive program to encourage improvement of the buying experience at its stores.

Automotive News reports the program could bring as much as $850 million to $1 billion USD “in incremental profit” for the brand’s dealership network over the next four to five years, according to president Johan de Nysschen:

If we want to have a strong brand, we need to have a strong franchise. To do that, it means the dealers are profitable and that they’re able to invest in the business and to build the customer experience.

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By on November 30, 2015

Pirelli Tire Ladies

Playboy and the Pirelli Calendar had one thing in common (nudity), and as of the 2016 edition of the calendar, they still do (no nudity).

According to Bloomberg, the 2016 Pirelli Calendar has gone in a different direction for 2016, discarding its traditional theme of nude models and actresses for one focusing on 13 women who’ve made a huge impact on society and culture around them.

Shot by photographer Annie Liebovitz (who also has the 2000 calendar on her résumé), the subjects gracing the new year’s edition include musician/poet Patti Smith, tennis phenom Serena Williams, and commedienne Amy Schumer, the latter two posing topless while obscuring their breasts.

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