After the 1 series, BMW pretty much committed themselves to the smallest car, because it was the smallest number, they were going to make under the BMW marque. Or did they? You see, there is actually another number lower than 1 and BMW plan to release a series of cars based on that number. Now we’ve known this for some time, but Car-Chat.info put forward a very real scenario. Since the 0 series will be smaller than the 1 series, that means it will go head to head with BMW’s other marque, the Mini. Now, one could be optimistic and say that 2 cars under different brands could grab a bigger slice of the market or, one could be realistic and say that cannibalisation is afoot. BMW aren’t stupid, which brings forward the very real possibility that BMW could phase out the Mini brand. At top production rates, Mini produce 240000 vehicles a year. That’s niche levels. And who wouldn’t want a BMW badge instead of a Mini? Yes, there may be a few “Italian Job” fans upset and a couple of “Germans kill iconic brand” headlines in the UK gutter press, but when you think about it, it kind of makes sense. At least as long as a front-wheel drive BMW doesn’t strike you as too blasphemous (and BMW doesn’t seem to have a problem crossing that Rubicon). So now TTAC posits a question to the B&B: Does the world really need Mini? Are we hanging onto a brand which doesn’t fit viably in the today’s market?  Or is an FWD BMW the real mistake?

The long-rumored Chinese invasion may be coming sooner than we expected. Automotive World reports that Chinese automaker Brilliance has signed letters of intent with 36 US dealers in preparation for a US market launch. According to the report, Brilliance intends to launch products in the US as soon as it acquires 100 dealers. Apparently Brilliance’s US distributor is targeting former Saturn dealers, Roger Penske’s US network, Hummer dealers and the Galpin group. Rumors are even swirling that Brilliance could buy the Saturn name to re-brand its US-market products.

Autoweek apparently got an interview with GM vice president of global vehicle engineering and former chairman of Holden, Mark Reuss. Apparently, because their write-up takes a light hand with the quotation marks, using them to fill in the gaps between the author’s breathless interpretations of the topic at hand: Chevrolet’s SS line.

From 1960s Chevelles to modern Camaros, speedy Chevrolets have always been indentified with two letters: SS. But does the tradition-laden performance designation have a future in the new General Motors, which is under pressure to cut costs, make money and meet stricter fuel-economy regulations? “Absolutely,” Mark Reuss, GM vice president of global engineering, told AutoWeek. In fact, the SS line could be better–or at least more clearly defined. Reuss envisions cars outfitted on a case-by-case basis, rather than somewhat generically adding horsepower and red-letter stitching to Chevys across the board. Or as he put it, “Not trying to peanut-butter SS for everything.”

And though the intent of Reuss’s proclamation was clearly to encourage, the SS brand may be one of GM’s most-damaged. Here, for your viewing pleasure, are a few of the reasons why.

Autocar confirms that BMW has green-lighted a “MINI by Rolls-Royce,” featuring a “totally individual, coachbuilt” interiors finished at Rolls’ Goodwood plant. The Aston Martin Cygnet and Abarth 695 Tributo Ferrari have been put on notice… as have the marketing geniuses who thought they were good ideas. At least Rolls-trimmed MINIs have good precedent.

To paraphrase Kurt Vonnegut, the Maybach experiment was a conspiracy between Daimler and the rich to make the rest of us feel smart. The ultimate zombie brand, exhumed during the go-go nineties as a way for Daimler to charge even more for a stretched S Class, has now fallen on troubled times. And now, according to the ever-trusty limobroker.co.uk, none other than Mariah Carey has put the Maybach seemingly irrevocably in its place:

Initially a top class Mercedes complete with a chauffeur was sent to take Mariah to the studios, but this wasn’t deemed exclusive enough for a star of Mariah’s stature and was then replaced by a £250,000 Mercedes Maybach. However the Maybach limo was also rejected and then, third-time-lucky, a Rolls Royce Phantom was dispatched.

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Automotive News [sub] reports that the newest addition to Chrysler’s new Ram brand will be the Fiat Dobló, a compact van in the style of Ford’s Transit Connect. The latest generation Dobló has been previewed, and will go on sale in Europe early next year. The Rambló will hit the US market in 2012, and like the Transit Connect, it will be built in Turkey and imported. Like Ford’s Turkish hauler, the Dobló will likely be imported as a passenger vehicle to avoid the infamous “chicken tax” and will be converted for commercial use upon arrival. European versions get a number of diesel and gas engine options (with CNG and electric options planned), but there’s no word on what choices the US market will be given. Meanwhile, how big of a crosshair grille will fit on that thing? Or, to put it differently, how will this Euro-derived efficiency-oriented urban hauler jive with the Ram brand’s overbearingly bro-magnon branding?

Saab has not had an easy path to salvation. The Koenigsegg Group has had to provide finances, agree to a price and conditions with GM, get loan from European Investment Bank (EIB),and  coax the Swedish Government into guaranteeing loans. Now there’s one more hurdle left, and it’s the same challenge that scuppered the Opel to Magna deal: The EU.
Reports of recent weeks in the Scandinavian media have told us that the EU is thinking the Saab deal over. And when mighty EU thinks, things take time… So, what are they thinking about? They have to decide whether Swedish Govt’s guarantees to SAAB’s loan in the European Investment Bank should be considered subsidies or not. EU countries are not allowed to subsidize unprofitable companies – and the EU has some questions on SAAB’s and Koenigsegg Groups financial plan, and Saab’s results prior to the reconstruction. So the whole thing might stretch into next year until – or if at all – the deal is closed. Incidentally, questions about the anti-competitive nature of the German government’s support of the Opel to Magna deal killed that sale already. But does GM want Saab back as badly?

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As reported here on TTAC, Daimler has decided to start selling smaller, more fuel-efficient cars in the United States. For our international friends, the announcement is meaningless. Outside of The Land of the Free, Mercedes is about as exclusive as the YMCA. (In Germany, Mercedes taxis are a ubiquitous reminder that some Daimler-Benz products are  more equal than others.) But for American pistonheads brainwashed by pre-90’s Mercedes products and marketing (“Engineered like no other car in the world”), the arrival of a B-segment Merc is the final nail in the coffin of brand idolatry. Which leaves what?

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Ever get the feeling that the car game is dealing with some malaise? Dieter Zetsche sure seems to. “The definition of luxury will be somewhat different,” Doctor Z tells the Wall Street Journal. “It will be fewer CO2 emissions and more modesty in appearance.” And this from the company that sells cars on the back of a brand dripping with immodesty and ostentation. But no matter, the decision has been made: Zetsche wants to chase what the WSJ terms “Americans’ growing interest in downsized models that offer upscale features and finishes.” Wait, growing interest? The MINI sells decently, but the A3 (fewer than 3k units sold year-to-date) and 1 Series (fewer than 10k units year-to-date) are hardly setting the luxury segment on fire. Damn the torpedoes, people want green modesty, and Zetsche’s going to give it to them with four compact models planned for the US sometime after 2011.

For sure, there will be another B-class, which will be pretty similar, address the same customer as the B-class today. The three other body styles clearly intend to target additional and different segments from the one that we can target today, including gender barriers.

Smaller, greener and more identity-politics-y. That sounds like just what the luxury market has been begging for! And we haven’t even started in on the cost-cutting yet.

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Customers in this segment want emotional appeal, sporty design and dynamic driving properties. The S60 has it all. We are convinced that it will be one of the strongest contenders around

Volvo CEO Stephen Odell explains in the press release for the new S60 why people who buy 3 Series sedans don’t cross-shop Volvo… and why he wants to expand his brand so that someday they might. But leaving aside the sad fact that every luxury brand wants to build “the new 3 Series,” we’re having a hard time figuring this move out. Considering that Volvo is about to get a Chinese-style upscale overhaul, expect the “dynamic driving properties” part of the “what does Volvo stand for this week” exercise to fall off the radar with haste. And really, Volvo makes a lot more sense as a Euro-tinged, safety-forward alternative to Lexus and (in China) Buick than a BMW wannabe.

Can you tell the difference between one of these:

and one of these?

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One month ago DARTZ presented uberluxury armored car with whale penis interior – PROMBRON’ (ex.RussoBaltique), lot of people name this car as DARTZ.KOMBAT. As the world’s resonance was very huge and DARTZ got lot of angry e-mails from Greenpeace, WWF and also Pamela Anderson, DARTZ make strong decision to stop their plans regarding such interior.

“We have no any ideas to kill the whale or something like that. All we want – to make just luxury car. Real luxury car which will be world number one car. Our brand was started at 1869 when in Riga was opened Coach Factory or Russo Baltiysky Vagonnij Zavod – PBVZ, and first products was luxury train coaches. At 1907 was made a decision to open Car Department, and at 1909 first car left factory – the name of this car was RussoBalt. This was luxury and sport cars. At 1911 specially for Monaco Rally car got french style name – RussoBaltique. At 1912 factory made world first 4 x 4 wheel drive car, and at 1914 – armored car. All we want to unite luxury and armoring traditions of RussoBalt factory in one car, which brand celebrated 100 years now. At 1922 RussoBalt was renamed to PROMBRON’ (ex.RussoBalt).

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Gag. And sigh. I’d kinda hoped that New York Times would stay away from the FoMoCo-flavored Kool-Aid long enough to see the potential drawbacks to the automaker’s inflatable seat belt idea. Or at least provide a reasonably coherent and comprehensive argument for the overarching supposition that the brand’s dedication to passenger safety supersedes that of its rivals. But no. The original PR-release-based article in the Business section raises but one red flag: “Just 6 percent of respondents chose safety as their top priority.” And then the Freakonomics column—an endlessly self-aggrandizing advertisement masquerading as editorial—dumps a pound of sugar on the proceedings. “In SuperFreakonomics, we tell the story of how Robert Strange McNamara, an outsider at the Ford Motor Co., led the charge the put seat belts in automobiles at Ford. It was not a popular decision within the company nor with the public; pushing for a safety device in a car did a bit too good of a job of reminding people that cars could be quite unsafe. But McNamara got his way. Over time (a long time, it turned out), the seat belt won widespread adoption, saving roughly 250,000 lives in the U.S. alone since 1975 . . . Back in the day, Henry Ford II wasn’t crazy about McNamara’s seat-belt obsession. ‘McNamara is selling safety,’ he said, “but Chevrolet is selling cars.'” What does that tell you? The media’s hidden love affair with Ford continues apace.

According to the Detroit News, the Cadivolt is go! Not that the announcement comes as any huge surprise: when has GM ever invested heavily in a new platform and not built a Cadillac version? On the other hand, when was the last time GM built a $40k Chevrolet? More importantly, where does the Caddy version’s price go from there?