Since it’s shaping up to be Luxury Sedan Day here at TTAC (actually, it’s water-heater explosion day here at TTAC West, but that’s another, less-interesting story) we thought we’d show you Toyota’s Mark X [via Autocar], a sedan it figures could be a budget competitor to the BMW 5 series. But rather than getting hung up on what Toyota wants this car to be, let’s take a look at what it actually is: a Toyotaized version of the GS-series Lexus. This is the same strategy Toyota has taken with its HS250h, offering a JDM-only Toyota version of a Lexus product, although the Mark X’s differences go beyond a cheaper interior. Detuned versions of the 2.5 and 3.5 liter V6s found in the IS-series are offered as engine choices, in hopes of not intruding too much on the GS’s territory. And though none of this is likely to impact the US market, it’s worth noting that this is a questionable strategy at best. Lexus has succeeded in this country because of Toyota’s diligence in differentiating them from pedestrian T-branded offerings. If Toyota ever gets the brilliant idea of offering quick-and-dirty, down-economy rebadges of Lexus vehicles, it will find itself in a GM-sized branding nightmare before it can say “Buick.” And don’t think for a second that nobody at Toyota is thinking of making this the next Toyota Avalon. Just say no!
Global Times has an official image of the production Hyundai Azera-based Kia Cadenza, the replacement for the aged and unlovable Amanti. Not long ago, TTAC’s sharp-eyed readers had a surprisingly hard time identifying this car’s interior as a Kia at all. And with a new Schreyer-styled look that’s light years beyond the Amanti’s crude E-class cribbing, the Cadenza’s exterior could fool a few observers as well. With GM positioning Buick as “luxury without paying for status,” a Kia like this seems to be that brand’s chief competition. Who saw that coming?
1. The Cadillac V16 Concept – If GM had dared take the brand way up market, where it belongs, things would have been different for the “standard of the world.” But the nettle was not grasped, and the brand continued—and continues—its long march downmarket, into extinction.
Pickuptrucks.com sat down with the new Dodge Ram brand CEO Fred Diaz Jr. for a confused little conversation about Dodge, Ram and the difference between the two. The clearest statement coming out of the discussion is that Ram is about trucks. “It’s my responsibility to make sure that I nurture the brand so it’s distinct and all about trucks,” says Diaz. But it’s not even that simple. “At the end of the day, the Ram [pickup] will still have some Dodge DNA to it. Anything that’s a real, true truck is part of Ram and the Ram brand going forward.” And what of Dodge cars? How are they different from the Ram brand? “I don’t know. I can’t speculate but it’s one of my priorities to figure that out,” Diaz replies. “The car side is definitely going to be marketed and branded different than the Ram brand, which is all about trucks and their capabilities.” Rumors are flying around that Dodge cars are on their way out, but Diaz won’t confirm them. How can Ram have Dodge DNA if there is no Dodge? And hasn’t the past branding model been to put Ram DNA in every Dodge? Something has to change, but what?
If cocaine is God’s way of saying you have too much money, a Ferrari is God’s way of saying you have too much money and too clean a driving license. Of course, there are plenty of good reasons to buy a bit of Maranello magic. The average Fezza makes Marissa Miller look like Hagrid. While a Ferrari will kill you dead with snap oversteer, right up to that point, they handle like a Camillus Sizzle Folding Lockback. The cars smell like sex and sound like . . . sex. Well, someone having sex. Someone LOUD, experiencing a great deal of echt pleasure. Of course, there are plenty of reasons NOT to buy a Ferrari. Chief amongst them: attempting to light a box of wet cigars with hundred dollar bills is a more financially rewarding pursuit. But if you should be considering the possibility of owning a Ferrari, even from afar, here’s something to keep in mind: it will not get you laid. In fact, there was only one time I ever saw a woman put out for a Ferrari owner. It was a key scene in Peter North’s short-lived Maximum Thrust series. And I got the distinct impression that the woman in question (and the man in the woman in question) would have done the wild thing if they’d used a 1967 Camaro as the bait car. Keeping in mind the whole scene was fictional. Well, in terms of motivation. Anyway . . .
The guys at SpeedLux caught the Subaru version of the Toyobaru coupe practicing for the big dance at the Nurburgring. It sure isn’t as pretty as Toyota’s FT-86 concept, but Subaru’s brand faithful won’t let that get in their way. Of course there’s the minor detail that this is a mule, not a concept, but given Subaru’s perennial styling challenges, this might just be as good as it gets. Looks aside though, the shared boxer engine and Subaru-developed RWD driveline make it clear that the FT-86 will be the poser rebadge of the two coupes. Which is why it’s preening in Tokyo while the Subaru is running reps on the Norschleife. Here’s hoping we won’t have to stretch so far to determine the difference between Toyota and Subaru versions when they hit the market sometime in 2012-ish.
This is a tough call. But first, let’s play connect the dots . . . Twice upon a time, I touched upon the fact that the expression “The Cadillac of . . .” had all but disappeared from the popular lexicon. Joe Blow was no longer associating otherwise unrelated product excellence with GM’s luxury brand. A few weeks later, one of our Best and Brightest sent us a screen cap of a Google ad for the new Cadillac SRX, which claimed the vehicle was the “Cadillac of Crossovers.”(Someone at RenCen was paying attention.) And now, suddenly, Cadillac as metaphor has re-entered the mainstream. The debate over a proposed federal tax on health care premiums above $8k (private) or $21k (families) refers to said policies as “Cadillac health care plans.” Here’s the lede from today’s New York Times: “A proposed tax on high-cost, or ‘Cadillac,’ health insurance plans has touched off a fierce clash between the Senate and the House as they wrestle over how to pay for legislation that would provide health benefits to millions of uninsured Americans.” The Times, which never met a tax it didn’t like, feels obliged to put the GM brand in quotes. Why’s that then?
Automotive News [sub] offers-up the not-so-startling fact that luxury car buyers are trading down. “Downscaling.” Common sense suggests the number one reason not to buy a high-priced luxury car: the buyer can’t afford it. As any good car salesman will tell you, “afford” is an entirely subjective, infinitely malleable term. Hence the term “consumer confidence” as a measurement of whether or not people think they can afford something. You know; even if they can’t, really. And while you’re contemplating what all that means for the American economy, how about this: the “Power Information Network” (J.D.’s mob) reckons the move down the automotive food chain is a reflection of buyers’ psychological need to NOT impress the neighbors. “Especially in this recessionary period, neighbors may not want to show up one another as ‘For Sale’ signs go up everywhere,” [PIN general manager Geoff] Broderick said.” I call bullshit. Since when do Americans tailor their consumption patterns out of sensitivity to their neighbors’ financial distress? The whole stealth wealth thing is a myth. A California Mercedes dealer disagrees . . .
Unlike a lot of car blogs, we failed to post a “that’s all folks” wrap-up on the Hummer to China deal last week. Mostly because GM’s insistence [by press release] that it had “entered into a definitive agreement that will allow Tengzhong to acquire GM’s premium all-terrain HUMMER brand,” didn’t answer the real question about the deal. Namely, whether it would fly past the Chinese officials who shot it down on the last go-round. And sure enough, Automotive News [sub] reports that Chinese officials didn’t even know there was a deal to approve.
The Ministry of Commerce has yet to receive an application concerning Tengzhong’s purchase of Hummer. Currently, the Sichuan province commerce office is preparing to report the situation to the Ministry of Commerce, and because nothing is known about the specific content of the purchase agreement, for now (the ministry) will not say any more
Sounds “definitive” alright. So, who didn’t get greased? Or was the application just lost in the mail?
Ya think? Still, it’s nice to hear the beneficiaries of over $50 billion in taxpayer assistance acknowledge the simple fact that Chevrolet must carry the can for the New GM. “Chevrolet is going to take on a larger role as we go from eight brands to four,” Brent Dewar asserted in a statement that demonstrated his command of English understatement—or represented a worrying obvious insight into what he’s supposed to do for a living. “Here in North America we are going to be responsible for 70 percent of volumes.” Automotive News [sub] runs the numbers. “Chevrolet has represented more than 60 percent of GM’s sales so far in 2009, compared with 54 percent in 2002.” Yes, well, as GM’s U.S. market share has been on a downward trajectory since 1982—dropping 29 points in 27 years—one wonders if Chevy’s entirely theoretical 10 percent growth would be enough to save the sinking ship. Anyone want to know how Mr. Dewar plans on raising the Titanic?
Ron: Is the new Chevy Cruze a rebranded Daewoo, or a genuinely novel GM product? I understand it will be assembled in the US.
Fritz Henderson: cruze is an all new vehicle developed as a true chevrolet. we will build the vehicle in our plant in lordstown, ohio.
Ron, that’s a great question, but you shouldn’t expect real answers from a GM livechat with Fritz Henderson. Yes, the Cruze was engineered in South Korea by Daewoo, but it’s not a developing-market-mobile with a bowtie like the first Cruze. And the Aveo. And the forthcoming Spark. It’s a global product, sold in different markets as the Daewoo Lacetti, the Holden Cruze and the Chevrolet Cruze. It’s even a pace car! But to answer your question, the major difference between the Daewoo pictured above and the US-market Cruze is engine options. Other than that… Dude, you’re getting a Daewoo!
As the latest sales show (and have been showing for some time now) Scion is one hot mess. And though the best advice we can give is for Toyota to start selling its JDM confections as Toyotas, somehow we don’t think the big T wants to hear it. Instead, why not pick a new lineup from the latest batch of Daihatsu concepts shown at the Tokyo show [courtesy:AutoBild]? Or better yet, post a link to other Toyota/Daihatsu products that could pep up the least youthful “youth brand’s” sales. After all, anything would be better than leaving Scion as-is.
GM and Sichuan Tzenzhong hope to close the Hummer deal within the next few days, reports Automotive News [sub]. GM expects to receive $150m for the brand, or about $1m per dealer (pre-cull). Incidentally, GM made each of those dealers pay up to $15m for the “brand faithful” (read: garish) dealership upgrades pictured above. Not to get all Lou Dobbs about it, but GM already turned down $100m from an American bidder too. But hey, $50m is $50m. Just ask the Hummer dealers. Meanwhile, who else is ready for Hummer to become a symbol of China?
Penske Automotive’s official explanation for pulling the cord on Saturn was that they couldn’t get a supply deal. Renault-Samsung figured the risks of supplying a reborn Saturn were high, while the reward was (at best) competition with established Nissan offerings. But Roger Penske was putting his company out on a limb as well. Penske Automotive stock had been bid up in the days before the Saturn deal fell apart, as speculators sought to get in on the ground floor of the new company. As usual though, the speculative bid-up was based more in hype and long-term potential than underlying financial realities. Despite a losing over $3 in share price after the collapse of the Saturn deal, Penske’s forbearance is being rewarded. Standard and Poors had put Penske on a credit-rating downgrade watch on fears of the firm over-leveraging to take on Extreme Makeover Saturn Edition. With the deal called off, Penske stock might not have the speculative upside it once did, but it has already doubled this year. And backing away from a potentially messy revival of a troubled brand has PAG headed out of the credit-rating doghouse. And as the man himself has said, “my dad told me a long time ago, it’s not what’s good for you Roger, it’s what’s good for the company.” Meanwhile, Pete “Autoextremist” DeLorenzo figures the Saturn network would make a good upscale network for Hyundai’s Genesis and forthcoming Eqquus lines. A whole network for two vehicle lines? I wouldn’t be holding my breath. Luckily Saturn dealers have had a few years to get used to being unwanted.
Recent Comments