Category: Branding

By on July 19, 2015

Volvo S60 and V60 Polestar, model year 2016

After the sale of Polestar to Volvo, the Swedish automaker is cranking up output and bringing more than double the number of high-performance sedans and wagons to the U.S. for 2016.

Also, there will be more wagons than sedans wearing Polestar badging this time around, as Volvo states 60 percent of the 265 total Polestar units will be V60 models.

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By on July 17, 2015

2015 Chevrolet Silverado

The Detroit chapter of the National Action Network says after meeting with officials from General Motors on Thursday they won’t protest the automaker for not cutting ties with singer Kid Rock, the Associated Press is reporting.

The group has criticized Kid Rock’s past use of the Confederate battle flag at his concerts and said the singer should publicly condemn the flag now. According to the singer’s publicist, the country singer hasn’t appeared on stage with the flag since 2011, when the entertainer was honored by the NAACP.

“They’re protesting something he’s not even doing,” Kid Rock’s publicist Nick Stern told the Detroit Free Press.

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By on July 6, 2015

Photo courtesy FCA

Folks over at Chrysler have filed another extension for the Barracuda nameplate, according to Allpar, which would be at least the fifth extension in three years with no new car in sight.

The filing over at the U.S. Patent and Trademark Office is wonderfully vague, specifying only “passenger automobiles, their structural parts, trim and badges” in the filing made June 23.

Reviving the Barracuda name would be incredibly difficult, considering it may not currently have a place to live.

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By on June 30, 2015

Hyundai And The NFL - This Is Football, Oppa Gangham Style

Are you ready for some football? Along with some bulgogi and a pack of Hite? Hyundai is, as it is the new official automotive sponsor of the NFL.

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By on June 29, 2015

Fashion Bloggers Look Over Mercedes AMG GT S At NYFW AW15

Allegedly, Millennials care only about the latest iPhone, and not the i8. Nine out of 10 Millennials would disagree, and consider car ownership important.

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By on June 24, 2015

2015 Ford F-150

Financing a Ford and looking to bolster your monthly payments? The automaker has an idea: rent your car to others.

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By on June 22, 2015

Nissan IDx Siblings In SoCal Circa February 2014

Though the Nissan IDx is still dead, Chief Creative Officer Shiro Nakamura believes a more “innovative and exciting” Juke may make up for the loss.

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By on June 20, 2015

Hammond Clarkson May

While “Top Gear” moves forward with new host Chris Evans at the helm, Clarkson, Hammond and May are closer to introducing a new show of their own.

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By on June 19, 2015

2014 Jeep Grand Cherokee SRT

Per inside sources, the green flag has been given for the 2017 Jeep Grand Cherokee Trackhawk, with testing already underway.

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By on June 18, 2015

2016 Kia Sorento SXL

Once one of the bests among the rests, Japanese automakers fell below average in the 2015 J.D. Power Initial Quality Study as the Koreans rise in quality.

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By on June 17, 2015

Chris Evans Circa July 2009

It’s official: BBC Radio 2 presenter Chris Evans will now be the new presenter of “Top Gear,” an appointment supported by Clarkson, Hammond and May.

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By on June 15, 2015

Charles de Gaulle's Citroen DS

The suspension setup known for helping to save the life of late French president Charles de Gaulle will soon join him in the pages of time.

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By on June 15, 2015

Chevrolet Kodiak

General Motors exited the medium-duty commercial truck market when it left bankruptcy in 2009. Now, the automaker plans to return with the help of Isuzu.

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By on June 12, 2015

163787_Volvo_XC90_at_the_Swedish_Royal_Wedding

Whereas the Teutonic Trinity of Audi, BMW and Mercedes go for complexity in their offerings, Volvo aims to attract luxury consumers through simplicity.

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By on June 12, 2015

FORD_LE_MANS_10

Nearly 50 years ago, Ford threw down against Ferrari at Le Mans, sweeping the podium in so doing. Come 2016, Ford aims to do the same with the 2017 Ford GT.

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