Subaru has a problem, though it’s a problem many other automakers would love to have. The small Japanese automaker is growing at a rapid rate and it’s fully expected to run out of capacity to fulfill demand sooner rather than later. Most automakers would simply expand and flood the market with more units to feed the sales rush, but for Subaru it might mean becoming the opposite of the market position and perception they’ve taken years to cultivate.
As Bloomberg‘s Kyle Stock puts it, “Being small, though, is the reason Subaru has become such a big deal. With manufacturing capacity maxed out, it now has to decide what kind of company it wants to be.”
Coming to the Ford Fiesta and Escape this summer is the automaker’s Sync 3 connected-vehicle system, where it will be listed as an option on the order form.
Last week, we reported on the second suspension of Chevrolet’s trademark application for the Bolt nameplate. Said application is now active once again.
Riley B. King, a blues musician who starred in a commercial launching the 2015 Toyota Corolla last year, passed away at the age of 89 last week in Las Vegas.
Wouldn’t it be terrible if that’s the way car enthusiasts looked at the world, solely through headlight shaped lenses, with things outside the automotive sphere only mattering when they interact somehow with cars?
A year ago, Google introduced Android Auto to the world. Now, the 2015 Hyundai Sonata is the first to offer the system directly from the showroom floor.
It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. Read More >
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