Brazil was once VW’s home away from home. Here, it felt loved and welcome. It controlled 50 percent of the market. Time passed. An Italian upstart arrived and eventually robbed it of first place by being more agile. VW meanwhile grew bigger appetites and found a new home in China. Brazil, the ex-favorite, the dark, mysterious, tropical, big bosomed former love affair relies on the crumbs that fall off the table of the slanted-eye enchantress. Read More >
I would like to take this opportunity, and also on behalf of Fiat, express my sincere gratitude to the American taxpayer. Read More >
Psst! Hey, buddy! Do you want to have a complete travel/movement database for your automobile-using populace but don’t have the scratch for a a bunch of high-tech, privacy-destroying surveillance copcars? Brazil has an idea for you!
Last month, Toyota invited the Japanese press to join them for “the opening ceremony for its new plant in Brazil on August 9,” a three day event in and around Sao Paulo. The excitement lowered considerably as the Fourth Estate ventured to the bottom of the invitation. There it said that “flight costs to and from Brazil and all accommodation costs will need to be covered by participants themselves.” That’s Toyota as we know and love it. If you have dreams of lavish press jaunts, don’t dream them in Japan. The event happened yesterday, without yours truly. The Nikkei [sub] hopefully sent its local stringer, and it reports what we know anyway: “Toyota Motor Corp. will kick off production of a strategic small car aimed at the emerging-market middle class next month at a new plant in Brazil.” And the new car is the Etios. Read More >
After nine hours of talks with the union, and under considerable pressure from the Brazilian government, GM backed off from job cuts at its São José dos Campos factory near São Paulo. The politically sensitive decision (in Brazil and at home) to eliminate as many as 1,840 jobs was delayed until November. Read More >
GM has shut down all of its eight Brazilian production units near Sao Paulo “to protect the physical integrity of its workers,” the Washington Post says. It appears to be an euphemism that refers to union violence. Reuters has it slightly different and says that production has been shut down “for the day at one of its factories” in order to “not expose workers to possible incitement and provocation.” Read More >
Pressured by the Franco-Romanian Renault-Dacia Duster, Ford is using a pre-launch marketing gimmick to dust drum up interest in their newest offering in Brazil. The cute-ute is called EcoSport. Due to my duty to TTAC readers everywhere, I pledged to pay a deposit of US$2,500 in order to get a crack at the first 2,500 cars that will grace our streets.
Of course, I don’t intend to give them my hard-earned money. (They may count me as a hand-raiser.) Read More >
Brazilians are unhappy with GM. GM is cutting capacity and jobs at a Brazilian plant. This made the Brazilian government unhappy, because it had cut taxes on domestically made cars, in exchange for manufacturers maintaining the size of their workforce. It also made unions unhappy. They voiced their displeasure on Monday by going on strike, Reuters says. Read More >
According to Brazilian enthusiast site bestcars.com.br, Fiat will start selling the 500 L in Europe this month. Deliveries will begin in October. The good news is that the minivan will be available in 100 countries, including the good old USA. Fiat took the opportunity to supply more info on the first stem off its iconic Cinquecento that will spawn a slew of cars including the 500 X. Read on to find out the details. Read More >
GM do Brasil has been on a roll recently. While the early 00s saw GM running hard to get nowhere, the new decade has brought on some good news for the embattled, tired, old General. They are proving, at least in Brazil, that they still have some cartridges to burn.
To wit, the all-new, brand-new, super-new, ok, enough with all the new. A minivan: The Spin. Cool name, though somehow its significance will be lost on most Brazilians. The Spin seats 5 or 7, and in our tax-break-fueled-heated-up market, it’s sure to become a hot one. Don’t worry, be happy and buy now. Following the trail burned by our beloved technocrats in Brasília, Brazilians, and soon I’m sure, many hermanos, will be able to take the latest and the greatest from Detroit via São Caetano do Sul for, well, a spin. That is, if you have roughly 22 thousand greenbacks in your pocket, considering that now the dollar begets about 2 of our reais. Read More >
Brazil has historically been a difficult place to do business. The government keeps foreigners out as best as it can, and that extends to vehicle importers as well. In the car business, you are welcome to market your wares as long as you build locally. Imported cars have always been expensive, and the costs are set to rise, as the government has taken new measures that affect both local makers and importers. Read this very closely before you ask for import restrictions into your country. Read More >
As evidenced in Matt Gasnier’s most excellent series, the Renault/Dacia/Logan/Sandero/Duster/Lodgy is making waves throughout the world. In a way, the multiple personality car is even present in North America, albeit under a Japanese kimono. Unbeknownst to most up there, when they buy a Nissan Versa, what they are getting is some solid Franco-Romanian engineering with some Japanese know-how thrown in for good measure.
But what is a Logan? And why is it so important? Read More >
Allegedly, there is rampant overcapacity in Europe. Not so at BMW. “The BMW plants are busting at the seams,” writes Germany’s Handelsblatt. BMW is looking into building new factories abroad. Possible locations are Central Europe. Or rather Mexico, writes the paper. Read More >
The Beijing Car Show is the one to watch for Brazilian car aficionados. Though we drool and slobber over at what’s shown at NAIAS or in Paris, Brazilians must look elsewhere to see what’s coming to local showrooms. The New Delhi car show had some cars of interest, now it’s the Beijing show a Brazilian must watch.
Case in point, the all-new JAC SII. Read More >
Brazil provides the first letter of BRIC. Without the BRICs, we’d have tombstones for carmakers. How are we keeping the global auto business alive, down here in the Southern Cone? Follow me as I give you the highlights. Read More >
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