Following up on the good news of sister Chrysler in America, Fiat do Brasil has some good news of their own to send embattled Turin’s way. As of March 20, the Uno has officially pushed ahead of the VW Gol and has taken the sales crown in Brazil. According to Brazilian car site webmotors.com.br, this is the first time the Uno has been ahead of the Gol for an extended period of time. Hitherto, the Uno had threatened VW’s pride and joy a month or another, then lagged behind.
Our own Ed Niedermeyer recently penned an excellent and well-thought-out article involving the whole Fiat-Chrysler imbroglio. Now, I don’t work for Fiat. However, I do live in, arguably, Fiat’s most important production center. You can’t go anywhere without running into someone who works at Fiat. Heck, Fiat owns 50% of the car market in my city! Read More >
Ever wonder what Brazilians are buying? Well, Fenabrave (Brazilian Federation of Vehicle Distributors) breaks down the market into 16 rhymeless and reasonless categories (in technical terms). Being that, nowadays, some cars really are difficult to categorize, you could say that this breakdown at least helps you see how dealers market their wares.
Fiat walks away as the winner in 4 categories. Volkswagen and Chevrolet both take 3 wins. Honda leads in 2 categories, while Ford, Hyundai, Renault and Toyota all come out on top once.
The number behind the car is the Brazilian unit sales in 2011. Full listing with pictures after the jump. Read More >
The Brazilian government must have borrowed several chapters from Vladimir Putin’s playbook on industrial policy. Reuters has it that the Brazilians are using the same strong-arm tactic as Russia: Invest heavily in-country and steep taxes on imported cars will go away. Don’t invest in Brazil and kiss your bunda adeus. Read More >
Chrysler-Fiat’s Sergio Marchionne is joining the chorus of doomsday CEOs. “2012 will not be a great year for the European market,” Marchionne told Reuters. He is looking to the U.S. and to Brazil for salvation – despite GM’s Akerson having made equally dire forecasts for America.
Fiat is doing so badly at home in Europe that the U.S. and Brazilian markets are now the biggest contributors to the combined group’s profit. Read More >
Again and again, Japanese automakers had been warning that they cannot stomach the strong yen, and that it will eventually cost jobs. Today, the yen stood at 76.6 to the dollar, and Japanese carmakers are packing. Read More >
Whenever our man in Brazil, Marcello DeVasconcellos reports on new model introductions in his home country, TTAC’s American audience is consistently blown away by the prices commanded by new cars there. Once, when asked why a new VW Amarok costs the equivalent of about $66,000 US dollars in Brazil, Marcello replied
Besides the very high taxes, there are the very, very healthy margins car makers practice down here.
In a press conference that is about to begin in a few minutes in Curitiba, Brazil, (see picture above), Nissan’s CEO Carlos Ghosn is expected to announce the expansion of an existing Renault plant, and the building of a new Nissan factory. And possibly even bigger news. Read More >
Brazil is touted to soon eclipse Japan as the world’s third largest auto market, and there is at least one Japanese company that wants to make hay of this: Nissan. The Nikkei [sub] heard that Nissan plans a Brazilian factory which “will have an annual production capacity of roughly 200,000 units and will begin churning out strategic small cars in 2014.” Read More >
China, U.S.A., Brazil. This is how Roland Berger Strategy Consultants see the ranking of the world’s largest car markets by 2015.
Within four years, the consultancy expects Brazil to kick Japan off the podium and become the word’s third largest car market. Car sales in Brazil could double between 2010 and 2020 to 6.6 million vehicles; production may rise by 3.6 million cars in 2010 to 5.5 million. Read More >
Around two thirds of the oil used in the United States is imported. Now, something is done to offset this energy trade imbalance ever so slightly: Ethanol, the stuff that is supposed to save the U.S. from foreign oil dependency is shipped out of the country.
Who buys it? Brazil, the land where cars drink alcohol to drive. Read More >
During the recent annual shareholder meeting in Munich, BMW’s prez Norbert Reithofer confirmed the Bavarians are seriously considering starting production in Brazil. “We are studying new places for production, such as an assembly line in Brazil and in another BRICT country”, he said. This comes on the back of another of BMW’s top honcho’s declaration. Back in March, BMW’s head of production Frank-Peter Arndt commented: “We believe Brazil has a great future ahead. The country’s development over the last ten years has been impressive”. Read More >
As you’ve read here many times, the drums against imports have been beating in Brasília for a long time. Now, the government is acting. It has opened up its little tragic bag of dirty tricks and is pulling the first, as it were, rabbit out. It also promises to dip into that bag again if this first rodent fails to bite. Moneyed (and not so moneyed Brazilian import buyers of Chinese cars) Brazilian consumers should run to the dealerships to get ’em while they can. They should also put some money aside as the measure will also affect parts makers and consequently prices. Read More >
The Brazilian autoblogosphere is up in arms because of an alleged censoring attempt by Toyota do Brasil. A month after the Brazilian blog Notícias Automotivas had run a piece on the upcoming Toyota Corolla S, they received a letter from Toyota do Brasil’s Legal Department. The Corolla S looks like not much more than a customized Corolla with red stitching on faux racing seats. The letter, dated April 29, 2011, looks scary.
We have received what we believe is a faithful translation of the letter from Brazilian Portuguese Legalese to English. The letter demands, within 24 hours of receipt, the takedown of the whole story, plus something unheard of: Read More >
Recent Comments