MG, now owned by Chinese auto maker SAIC, is apparently gunning for Kia and beyond. But despite their lofty ambitions, MG hasn’t made much headway in the automotive world.
Find Editorials by Category:
Category: China
Ford will have to deviate from its “One Ford” strategy if it wants to break into the Chinese market in a serious way, says Reuters. Ford is developing what it calls a “Value B” model that is aimed at the increasingly important sub $10,000 market in China. And that’s only the beginning … Read More >
The boycott of Japan-branded cars by Chinese customers appears to be abating faster than feared by some, but not as fast as hoped by others. Nissan expects its November sales in China to be down by approximately 25 percent, Hideki Kimata, senior general manager of Nissan’s joint venture with Dongfeng, told Reuters. Yesterday, Mazda’s China chief said he expects sales in China to be down by around 35 percent in November. Read More >
Toyota will launch two China-only brands next year, one for each of its two Chinese joint ventures, a Toyota executive told Reuters today. Toyota had been one of the last hold-outs in the China-only business, after most other makers had caved in to the strong suggestions of the Chinese government that China-only brands are good for the Chinese joint venture. Read More >
That GM will launch an electrified Sail in China is no secret, at least not to TTAC readers. You won’t be surprised to hear that GM launched one at the Guangzhou auto show. The car is not the interesting part. The interesting part is the brand behind the car.
Earlier this year, Subaru was denied approval for a new factory by the Chinese government. The rationale behind the move was that Fuji Heavy, parent company of Subaru, and Toyota, were already too cozy, and that a Subaru factory would give Toyota one too many joint ventures in China. And then the boycott happened.
A year ago, we wrote about China’s suicidal brand binge:
“If Chinese carmakers will do what they say – and they appear to be utterly committed – then China will soon wallow in a sea of car brands nobody has ever heard of, and nobody will ever be able to remember. Sometimes, it feels as if it is the long-term goal to give each and every of the 1.3 billion Chinese his or her individual car brand.”
A year later, the brand disease claims its first victim, and it is Chery. Read More >
Mention China to Daimler managers, and with a pained look, they will quickly change the subject. China is the superpower when it comes to conspicuous consumption, and even more conspicuous choices of cars, and horrors, Mercedes is lagging far behind Audi and BMW, brands that previously had been looked upon with disdain by Daimler managers. Daimler won’t take it anymore, and wants to put a board member in charge of its lagging China business, says Der Spiegel. It will be a demanding job. Read More >
GM added more capacity to its Chinese Baojun brand by opening a factory in Liuzhou, southern China. Plant and brand are part of the SAIC GM Wuling joint venture, where GM holds 44 percent, SAIC 50 percent, with 6 percent held by Wuling.
Baojun started with the Baojun 630, a compact sedan based on an older Buick Excelle/Daewoo Lancetti platform, later the Le Chi was added, a rebadged Chevrolet Spark. By 2015, Baojun wants to have a total of five models, Reuters says.
Baojun is one of China’s joint venture brands, which we at TTAC like to call “fake Chinese brands.” Read More >
Some of you may remember the “No Audi” signs at U.S. parking garages at the height of the unintended acceleration craze of the late 80s. In a garage in China, one can see the reverse: Only Audis, other cars go elsewhere. Read More >
Our other man in China, (the Dutchman, not Bertel) has some spy shots of a new General Motors EV. It looks like a Chevrolet Sail, but may not be dubbed as such.
End of October, China’s formerly white-hot auto industry basically is where it was last year. January through October, production of cars and commercial vehicles is down 0.42 percent, sales are up 0.19 percent, the China Association of Automobile Manufacturers CAAM says. Read More >
Talk about bad timing: One day after the elections that were preceded by the time-honored custom of China-bashing (with a little Japan-bashing mixed in, you never know) China’s largest automaker announced that the long feared attack of the Chinese car on American soil won’t happen anytime soon. Read More >
Here is one car company that didn’t profit from Japan’s losses in China: Mercedes sales in China were down 3.9 percent to about 15,900 units in October, Reuters says. Daimler blamed the “very strong” sales of October 2011. Read More >
For a number of years, Cadillac has been carefully cultivating its angular look, with cars like the CTS and XLR setting the tone for the brand’s designs. In America, the “Art & Science” look was greeted with enthusiasm. But Chinese consumers aren’t so receptive to it, and that’s bad news for a brand that’s pinning its expansion hopes on China.
Recent Comments