Detroit Free Press posits the endless recall parade General Motors has been leading since late February 2014 may be doing more harm than good for public perception or its bottom line. Though spokesman Greg Martin claimed the recalls were an effort to make his employer “a first-class safety organization” by focusing hard upon the consumer, a survey by AutoTrader found 51 percent of auto consumers were less confident in the industry’s overall safety record as a result of the actions by GM, up from 44 percent who thought the same five days’ earlier. In addition, the automaker will take a $400 million charge in Q2 2014 for the recalls since April 1 as of this writing, while its current stock price of $33.07 per share is a few cents above its IPO price from November 2010.

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Automotive News reports General Motors is preparing to launch a belt assurance system in a number of MY 2015 vehicles later this year, including the GMC Sierra, Chevrolet Cruze, Colorado and Silverado. The system prevents the vehicle from shifting out of park until both driver and front passenger are buckled, using weight information gathered from the sensing and diagnostic module to lock the brakes and transmission until compliance is achieved. The system is currently optional, and will be provided free of charge for those who are willing to become beta testers for GM’s latest technological offering.

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Autoblog reports General Motors has issued four new recalls affecting a total of 2.42 million vehicles. As of this writing, a total of 15 million units have been recalled by GM since February, a number Jalopnik says exceeds the total number of vehicles sold by the automaker in the past five years.

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Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.

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The National Highway Traffic Safety Administration has spoken: General Motors will pay the maximum fine of $35 million for its decade-plus delay of the recall of 2.6 million vehicles affected by an out-of-spec ignition switch linked to over 30 accidents and 13 fatalities.

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And the beat goes on: General Motors has issued five new recalls for 2.99 million vehicles, bringing the number of affected GM products to a total of 13 million worldwide since late February of this year.

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Though it took over a decade to issue a recall over the out-of-spec ignition switch at the heart of its ongoing debacle, General Motors is being thorough with the part now, performing 16 tests — in addition to the 80-plus before them — to confirm no harm will come the way of the 2.6 million owners affected.

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Once the darling of investors amid ambitions of taking on foreign automakers such as Jeep with its line of SUVs, Great Wall Motors’ recent fall from grace on the back of the upscale Haval H8 may be a sign Chinese automakers are not yet ready to move from production of cheap transportation.

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As fuel economy figures from the Environmental Protection Agency have been put under the gun for being heavily inaccurate in a few cases, a third-party testing company is offering the public real-world mileage numbers for comparison.

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While hybrids like the Toyota Prius and Honda Civic Hybrid are doing well among most consumers, luxury and large SUV consumers are thumbing their nose at hybrid offerings aimed at them.

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(Note: header image changed based on whim of E-I-C pro tem, some will understand why — JB)

Detroit Free Press reports former General Motors vice president of communications Steve Harris has been called out of retirement to help guide his former employer through the fallout of the February 2014 ignition recall crisis “for a limited time.” According to spokesman Greg Martin, Harris’ “deep background with GM and proven experience” will be of great benefit to the company. His second return the company — the first in 2006 at the request of then-CEO Rick Wagoner after leaving in 2003 — comes on the heels of successor Selim Bingol’s resignation in April of this year.

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While most states and the United States government offer tax credits to consumers for purchasing an electric vehicle or plug-in hybrid, Connecticut instead offers dealers the incentive to sell EVs and PHEVs, a move research group Navigant Research claims could be more effective at bringing about greater adoption of the new technology.

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Autoblog reports another recall has been issued by General Motors, this time concerning 51,640 2014 Buick Enclave, Chevrolet Traverse and GMC Acadia crossovers screwed together between March 26 and August 15 of last year. The affected vehicles possess an engine control module whose software may provide an inaccurate fuel gauge reading, forcing the driver to pull to the side of the road should the tank prove empty instead of a quarter to empty. Owners have been asked to bring their affected crossover for a reflashing of the ECM to correct the issue.

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TrueCar founder Scott Painter and former Hyundai North America CEO John Krafcik both announced that Krafcik is now president of the online automotive shopping company.

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The Federal Trade Commission voted 4-0 Thursday to resume its review of fuel economy claims in advertising by automakers and dealers, and whether or not the agency should revise the 40-year-old guidelines governing them.

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