Category: Customer Relations

By on July 18, 2011

It’s been 27 months since I wrote a check for $5,000 to Tesla Motors, my deposit on a Model S sedan. As owner number P717, I’ve gotten some modest bennies to keep me interested till the expected delivery date of mid-2012: a test drive in the Roadster, an invitation to the opening of the New York Tesla store, and some nice promotional swag (T-shirt, coffee mug, and, most recently, a cool little remote-control toy Roadster) .

Last week I was invited to an owners-only preview before a Model S promotional event in Greenwich, Ct. Set in the posh clothing store Richards, just across the street from an Apple store, the event featured a sinuous dark red early proof-of-concept prototype of the Model S. Unfortunately, we weren’t allowed to drive, sit in, or even touch the car (“It cost more than $2 million to build,” we were told). But the black-clad Tesla reps on hand offered some intriguing technical info about the car that, to my knowledge, had not been previously revealed. Among the more interesting tidbits:

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By on July 12, 2011

Can one dramatically increase customer satisfaction ion the course of three weeks? Yes, you can! How? Simple: Just get a different survey.

Three weeks ago, acid reflux, shouting matches and massive finger pointing were rampant at car companies like Volkswagen and Ford. On J.D.Power’s Initial Quality Study (IQS), Ford had landed (with a thud) on rank 23, and Volkswagen crashed to #29, outdone in measured mediocrity only by Mitsubishi, Suzuki, and Dodge.

Now, all is fine again. Read More >

By on June 13, 2011

Since Nissan’s PR and communication folks are probably having a busy morning anyway, we thought we’d bring this video to their attention. According to this apparently quite tech-savvy Leaf owner, the Leaf’s CarWings system will automatically send your location data to any third-party RSS feed you sign up for. As he puts it in the video

“There’s a lot of personal data there. I’m not sure if you really want Fox News to know exactly where you’re at, how fast you’re driving, that kind of thing… when you read those RSS feeds in your car, you might want to think twice about hitting that button”

Why would signing up for an RSS feed require that constantly-updated locational data be sent to the RSS provider? The video’s maker assumes the data is for “CarWings internal use” and yet he shows that it gets sent to third parties. We know GM monitors Chevy Volt user data anonymously through Onstar, but one assumes that this kind of data is fairly well protected from third parties. In the case of the Leaf, that may not be the case. We’d sure like to know if this is true, and why…

[UPDATE: Nissan tells us: “Owners have to opt in or agree to share their data every time they sign in.  If they don’t, then they pass on the benefit as well.  They will however, lose any remote control or data logging capability but the choice is in the hand of the driver every time.”]

By on June 13, 2011

Bloomberg’s running a lede that’s sure to ruffle a few feathers at Nissan’s communication and customer service organizations this morning: “Nissan Motor Co. is aggravating the customers it needs most.” How so? According to the report

Nissan, which wants to become the top seller of electric cars, repeatedly delayed deliveries to some U.S. buyers who reserved the first 20,000 Leaf plug-in hatchbacks, according to interviews with customers. They said Nissan unexpectedly dropped some from the waiting list temporarily, asking that they reapply if they couldn’t prove they’d arranged installation of home- charging units that can cost more than $2,000.

Nissan has long admitted that the Leaf rollout would be a challenge, and the recent tsunami-related chaos in Japan hasn’t helped. But Bloomberg doesn’t quantify how many customers have been dropped due to their lack of charging system installation, other than to report that 45% of the 20k customers who reserved Leafs by last September have continued the ordering process. And it turns out that the delays aren’t irritating so much because of Nissan’s intransigence or lack of transparency, but because certain buyers stand to lose their California tax credit before their Leaf arrives.

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By on March 21, 2011

In what “could herald a new era in auto insurance” (if the Wall Street Journal is right), Progressive “introduced a new type of car insurance that offers a discount to policyholders based on real-time information about how and when they drive.”

And how will Progressive obtain all that info? Read More >

By on February 2, 2011

Former GM CEO Fritz Henderson may well have been a convenient punching boy in the aftermath of the Obama Administration’s firing of his predecessor, but at least the guy had a sense of obligation. Henderson was a consummate GM insider, but unlike Rick Wagoner, he realized that this status was as much a liability as an asset in the politically-fraught aftermath of the bailout. Nowhere is this more clear than in Fritz’s major contribution to GM’s public relations: in hopes of proving GM’s appreciation of its extraordinary rescue, Henderson committed GM to “open communication” and “transparency,” telling the US Senatewith the very first words of his testimony that

It’s our obligation to be open and transparent in all we do to reinvent GM, particularly with the American taxpayer as our largest investor.

Of course, The General didn’t always make good on that pledge, but at least Fritz made the effort to say he cared. Now, GM is taking the opposite approach, threatening to liberate the benighted public from the burden of its transparency. After all, the US taxpayer is no longer the majority shareholder in GM… even if, at 33%, we are still GM’s single-largest “investor.”

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By on January 18, 2011

AFP [via Google] reports:

Nissan Motor had delivered only 60 units of its Leaf electric vehicle in Japan as of Friday, Kyodo News reported, despite already taking 6,000 orders due by the end of March.

Nissan denied any delay in the delivery of the pre-ordered cars and company spokesman Mitsuru Yonekawa told AFP on Tuesday that the automaker was taking a cautious approach to ensure quality control.

“We have to make sure that everything is 100 percent safe and sure,” Yonekawa said. “This is the first time we have mass-produced an electric vehicle so we need to be very careful. We are not delayed or behind schedule.”

Well don’t rush it then… but it’s got to be rough to be one of the 6,000 folks who pre-ordered by the end of last March. Nissan promises these patient souls that production of the initial 6,000 units will be complete by the end of this March.

By on January 17, 2011

Ruh Roh! A press release from the Made In USA Foundation [via theautochannel] picks the kind of fight that GM has been assiduously avoiding for years (but especially since the bailout):

General Motors, bailed out by U.S. taxpayers and still owned in part by the federal government, is stripping country of origin labels off of its cars at auto shows around the country, says the Made in the USA Foundation. The Made in the USA Foundation has charged GM with violating the American Automobile Labeling Act (AALA) which requires all new cars that are offered for sale to include country of origin information.

The AALA requires new cars to provide information on the window sticker, including where the car was assembled, the U.S. and other country content, where the engine was made and where the transmission was made.

Joel D. Joseph, Chairman of the Made in the USA Foundation, said, “General Motors wants to hide the fact that, even after the government bailout, it has moved production of vehicles offshore. The Cadillac SRX is now made in Mexico. The Buick Regal is made in Germany.”

GM claims that the AALA only applies to cars for sale at dealers not at auto shows. Joseph stated that he worked with Senator Barbara Mikulski, who wrote the law, and that the intent of the law was to inform consumers about the country of origin of new cars. Joseph said, “Millions of consumers get their first look at cars at auto shows. The law applies to cars that are ‘for sale’ and auto show cars, except concept cars. Identical GM cars are for sale at thousands of dealers across the nation, and display vehicles should include country of origin information. The U.S. government saved GM and still owns one-third of the company. General Motors should comply with the intent of the law.”

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By on November 11, 2010

When I was younger, I never thought I’d ever say “I don’t understand young people these days”. But sure enough, the other day I said the exact phrase when a friend’s daughter was explaining why X-Factor (American Idol) is the greatest show on TV. Maybe I won’t understand music matters (I think Golden Earring and Mike and the Mechanics is trendy) but at least I’ll know what young people find fashionable in the car world. Erm…not quite… Read More >

By on November 11, 2010

The Tata Nano was seen as the car which will set the Indian car market on fire. Unfortunately, it seems it’ll also roast its owners. Read More >

By on November 9, 2010

Dealerships are a pain in the neck. The salesman tries to convince you that they’re your friend (when you know damn well they want as much money as they can squeeze out of you), getting warranty work out of them is sometimes a nightmare and, if you’re buying used, you don’t know what the car has been through. You can write a letter of complaint, but will that really help*? You may get a discounted service as compensation, but will anything REALLY change? Well, BMW wants to shake the dealership experience up a bit. In the customers’ favor. Read More >

By on November 8, 2010

Born in 1977, Mr Goodwrench was a marketing brand used to sell GM parts and service at franchised dealers. Now, after 33 years in service to The General, Mr Goodwrench is passing on to join Pontiac, Oldsmobile and HUMMER in GM’s crowded brand graveyard. Automotive News [sub] reports that

GM marketing chief Joel Ewanick wants the vehicle brands, not corporate, to be the stars of GM, and that includes service and repairs
Ewanick has made it clear that he intends to continue the post-bankruptcy trend of shifting emphasis away from GM as a corporate brand and towards GM’s four vehicle brands. As an umbrella brand for service and parts for all of GM’s brands, Mr Goodwrench can be considered the latest victim of GM’s corporate restructuring. But Goodwrench was in failing health before Ewanick’s brandicide spree, and even embodying the brand as the satirist Steven Colbert didn’t convince GM’s US dealers to emphasize the Goodwrench service brand. GM won’t officially comment on Mr Goodwrench’s condition, but the brand is expected to survive in the Canadian market, where it allegedly continues to enjoy consumer cachet.

In order to honor the passing of this past-its-prime symbol of GM’s decidedly mediocre service reputation, we’ve assembled a few Mr Goodwrench ads below the fold.
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By on November 3, 2010

TTAC Commentator Detroit-Iron writes:

A friend of mine and I were talking about my last Piston Slap question, in particular several people’s dislike of Jiffy Lube. My perspective is that unless you have cars in the shop all of the time or live in one place for a long time, it is difficult to find a trustworthy mechanic. I also believe in general that a good process is less likely to harm a vehicle than trusting to individual diligence. At Jiffy Lube they really only do one or two things and they have a system. They always go for the upsell, but unlike some mechanics they are not likely to recommend any truly expensive unnecessary work (or deliberately break something) simply because they don’t offer it.

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By on October 29, 2010

Bloomberg reports that a lawsuit accuses Toyota of a widespread coverup of unintended acceleration in its vehicles. The suit alleges that

“Toyota technicians” confirmed that vehicles were unexpectedly accelerating and the company bought back the vehicles, had customers sign confidentiality agreements and didn’t disclose the problems to regulators… In testimony about acceleration defects before Congress, Toyota Motor Corp. didn’t disclose that the technicians had replicated instances of sudden unintended acceleration not caused by pedals or mats… The company also didn’t report the customer agreements to the National Highway Traffic Safety Administration… Toyota ordered employees to remove names of executives from acceleration related e-mails and to stop using specific acceleration terms in e-mails to prevent damage to the company in litigation

Toyota’s response:

Steven Curtis, a spokesman for Toyota’s U.S. sales arm in Torrance, California, said today in an e-mail that no technicians for the company or field specialists confirmed unintended acceleration in vehicles. He said the plaintiffs’ lawyers are referring to service technicians employed by dealerships, which are independent businesses… the claims are based on anecdotes and fail to identify any specific defects in the vehicles.

Plaintiffs claim that dealer techs are “agents of the company” and that vehicle repurchases and confidentiality agreements are proof positive of a coverup. Toyota admits that it investigated and repurchased two vehicles after dealer techs found “acceleration events,” but says its factory technicians were unable to replicate any problems. If this sounds like a complicated mess of he-said-she-said, consider that this suit is just one of 300 currently pending against the world’s largest automaker. The lawyers will probably be busy with this one for decades.

By on October 27, 2010

The Financial Times reports that Anti-trust officials in Switzerland are investigating the Bavarian car maker due to allegations made by a Swiss consumer TV show. The TV show sent undercover reporters to BMW dealerships in Germany (Swiss and Germany share a border, you know) to try and buy a car. The show claims to have found that BMW is blocking its dealerships in European countries from selling their cars to Swiss residents.

What makes this particularly egregious is that although Switzerland isn’t a member of the European Union (they like to stay neutral), it does have Bilateral trade agreements which guarantee free trade with its neighbors. Restricting trade? Under a free trade agreement? Uh oh…

Read More >

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