TTAC readers must be a truly un-American bunch. Americans love a deal, or so the saying goes. TTAC readers hate deals, or so it seems. TTAC readers are up in arms whenever it rains generous discounts to prop up flagging car sales. “The resale value will suffer if they do that!” is the echo from our dear readers. If they would only drive Fords, they would change their minds. Read More >

Toyota is still smarting from a heavy decking it has received from Congress, the NHTSA, lawyers, and the press. Toyota’s answer? Let’s get SMART! Read More >

Chandler, Arizona, NBC affiliate Channel 12 has the harrowing story of a runaway Toyota that nearly killed a boy.

Driver Chuck Schmeiser pulled his 2008 Prius into a grassy parking lot. A boy helped the driver ease up the car to a berm and park the Prius. Then, says Schmeiser, “The car just accelerated, went over the berm, and at that time we did hit that young man.” Read More >

Lighten up, Toyota. You are not alone. Today, Nissan recalled 25,024 cars in Japan because some of their accelerator pedals have caught the stickyness sickness, and may not want to come back to idle once you take the foot off the gas. Read More >

Now that TTAC’s crew has landed in force at NYIAS, Chinese Week-end is no longer in effect. Regular rules apply.  We clear the stage with a look back at the human side of last year’s Shanghai Auto Show. There are two reasons for it: Read More >

Cadillac contracted the services of the Ritz-Carlton to train Cadillac dealers to provide 5-star service. The Ritz Carlton, first recipient of the Baldridge award in 1999, has a side business in training other companies to provide quality service.

Don Butler, Cadillac’s marketing VP, said to Automotive News [sub] that the program will emphasize customer treatment rather than facilities. For instance, he said, a dealership employee might take an umbrella and walk a customer out to his or her car when it’s raining. “It’s simple,” Butler said. “It’s the things that don’t cost a lot of money.” If he would only know. Read More >

A few days ago, we reported that Toyota had caved in to demands of the Commerce Bureau and the Consumer Protection Committee of China’s Zhejiang Province. Under the agreement, Toyota will reimburse Zhejiang customers for losses sustained from the RAV4 recall. Toyota will send people to pick up and deliver the affected vehicles, and will provide a loaner while the car is in the shop. The whole thing was started by New York’s AG Andrew Cuomo who strong-armed Toyota into supplying similar services to recall-affected residents of the Empire State. The Zhejiang-accord had The Nikkei [sub] worried: “Such an agreement could lead to demands for similar deals from customers in not only other provinces, but also other countries.” It didn’t take long. Read More >

Hyundai has announced that its Equus luxury sedan will launch with a “multimedia tablet” (widely speculated to be an Apple iPad) instead of an owners manual. Not only would a tablet be easier to navigate (in theory) than a giant manual, it would also allow owners to schedule maintenance right from the car. Is this the end of the owner’s manual as we know it?

A few weeks ago, we reported that the commerce bureau and consumer protection committee of China’s Zhejiang Province’s called on Toyota to compensate drivers for costs stemming from its recall of the RAV4. The bureau wanted that Toyota supplies loaner cars while the RAV4 is in the shop (Toyota says the reflash takes 30 minutes.) The Chinese also suggested that Toyota compensates drivers for gasoline and other expenses involved in bringing cars back to dealerships. At the time, Toyota had a polite “no thanks,” for the request. Now, Toyota changed their minds. They will pay. Read More >

Nearly a month ago, Toyota’s Jim Lentz was asked by National Public Radio about the then-new “shim fix” for sticky accelerator pedals.

NPR asked: “if I’m a Toyota owner subject to this recall and I say ‘I don’t want a repaired accelerator pedal, I want a new one.’ Is that an option?” To which Lentz replied: “it will be looked at on a case-by-case basis.” When NPR asked for Lentz to clarify what he meant by “case-by-case basis,” he said “It’s really up to… between the dealer and the customer. We would like to see customers get this fix done with the precision cut steel bar and see how that is. I think the customers are going to be very satisfied with overall quality of the pedal and the feel of the pedal.”

At the time, this was interpreted as a not-so-great sign for Toyota’s “precision cut” shim fix. Reinforcing the impression that some might not be happy with the fix, a Toyota memo to dealers has surfaced today at the AP [via Google], which requests that:

If a customer is not satisfied with the operation and/or the feel of the accelerator pedal after the reinforcement bar has been installed, please assist us by assuring a replacement pedal is provided at no charge to these customers

Which makes us wonder: is there anyone out there who has had the shim fix done to their recalled Toyota only to have the problem reoccur? Has anyone requested a replacement pedal instead of the shim fix, and had a Toyota dealer turn you down? Toyota is probably playing it safe by asking dealers to provide new pedals, but we’re cant help but wonder why they would cast suspicion on the shim fix this way. Any ideas?

Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. Read More >

Toyota is a customer centric company. It now considers a recall that will please the vociferous crowd that thinks something is wrong with Toyota’s engine computer. Reuters reports that Toyota is discussing with NHTSA whether and how they should fix nearly 1.2 million Corolla and Matrix models. They are at risk of unintended stoppage. They might stall out because of flaws in their computer. Read More >

Last week, Harrison Police Capt. Anthony Marraccini said he had no indication of driver error, after a 56 year old house keeper had driven her employer’s Prius into a wall. Wall and car were totaled. Airbags deployed, housekeeper was unharmed.  Now, Marracini isn’t so sure anymore.

Yesterday, six Toyota technicians and two NHTSA inspectors descended on Harrison, NY, to inspect the Prius, which had been kept in a Harrison police impound. According to CNN, “two independent inspectors from a forensic technology company, hired by the Police Department, also were aiding the investigation.” There was no shortage of experts. Presence of congressional aides was not reported.

Toyota successfully downloaded data from the vehicle. After receiving their findings (which have not been made public), Capt. Anthony Marraccini said driver error “was a possibility,” the New York Post reports. Read More >

Volkswagen may be much closer to its goal of surpassing Toyota as the world’s largest automaker. In an exclusive interview with The Nikkei [sub], Akio Toyoda said, Toyota will make its top priority the quality, not the number of the cars it makes.

So far, VW wanted to subjugate Toyota by 2018. But Toyota has decided to go slow. Said Toyoda-san: Read More >

From Jim Sikes (he only wants a new car), and Orange County ( no idea what they really want), to class action lawyers (they want billions), everybody wants to cash in on Toyota. Chinese Zhejiang Province’s doesn’t want to stand behind. Their commerce bureau and consumer protection committee called on Toyota to compensate drivers for costs stemming from its recall of faulty vehicles, reports The Nikkei [sub]. Read More >