Category: Customer Relations

By on February 3, 2010


“We’re not finished with Toyota,” said Transportation Secretary Ray LaHood in an e-mailed statement to Reuters. Bad choice of words? Doesn’t that sound a tad vengeful? If a 900 lbs gorilla barks “I’m not through with you” at me, then I’m very afraid. Toyota should be too. Read More >

By on February 3, 2010

And the hits, they keep on coming. Now, brakes of the Prius flake out.

Japan’s transport ministry has received 14 complaints about problems with brakes on Toyota’s latest. The ministry has asked Toyota to investigate the complaints, says the Nikkei [sub.] “Those are purely reported cases, so we still need to investigate to find out where problems really exist,” said a ministry spokesman, who said that the number of complaint over such a short time-span “more than usual.” There is more in the U.S.A. Read More >

By on February 2, 2010

One of the lingering concerns over the Toyota recall is whether Toyota’s “precision steel” shim fix to the recalled CTS gas pedal assembly will be a reliable long-term solution. Our analysis indicates that these questions might be well-founded, and we’re not the only ones concerned about the viability of Toyota’s proposed fix. In an interview with Toyota’s Jim Lentz yesterday evening, NPR asked why Toyota was using a redesigned pedal for new production, but only offering the shim fix to existing customers. Lentz insisted that the repaired pedals would be as good as the redesigned pedal, that the costs of repair and replacement were about the same, and that the main reason Toyota was repairing rather than replacing recalled pedals was the desire to “get customers back on the road… as quickly as we possibly can.” That’s when NPR went for the jugular.

Read More >

By on February 2, 2010

Today, Toyota gave a press conference in Nagoya, the first at Toyota’s home base to address the recall. Akio Toyoda was AWOL as usual. Instead, Toyota’s Vice President Shinichi Sasaki, who is also in charge of quality assurance, did the dubious honors. He did what he had to do: He apologized profusely.

“I’d like to offer an apology for causing anxiety among our customers around the world,” Sasaki said, according to the Nikkei [sub]

Sasaki said Toyota aggravated the situation by disclosing the problem before firming up countermeasures. By doing so, “we ended up creating mistrust in the market,” he said. “We prioritized customer safety, focusing on releasing solid information first.”

In a rather un-Japanese move, he passed a tiny bit of the blame: Read More >

By on February 1, 2010

Visit msnbc.com for breaking news, world news, and news about the economy

Matt Lauer turns the screws on Toyota’s Jim Lentz, who responds to conspiracy claims by saying that his family, friends and neighbors drive Toyotas. “I would not have them in products that I knew were not safe,” he says, although he does acknowledge that rapid growth could have played a role in a general decline in quality.

By on February 1, 2010

Say what? GM has no problem kicking Toyota when its down, offering conquest cash to craven Toyota owners who might be tempted to flee the brand in the midst of recall mania, but its own handling of the situation deserves some analysis. After all, GM confirms that its Pontiac Vibe is assembled at the GM-Toyota NUMMI joint venture using the CTS-sourced pedal assembly that allegedly causes unintended acceleration. And yet The General went on the record last Friday [via Automotive News [sub]] essentially claiming that its Toyota Matrix rebadge was magically safe from the dread terrors afflicting its Toyota-badged cousin. Now GM has revised its statement on the Vibe, admitting that since the Toyota recall, it has received several complaints about sticking accelerators on Vibes (although no related wrecks have been reported). Better late than never… unless you’re making the pitch that consumers should choose you over Toyota because you will take better care of them. [UPDATE: GM reports that the Vibe’s brakes can stop the vehicle. Go figure]

Read More >

By on February 1, 2010

In case you are reading TTAC before watching the “Today Show,” turn it on. According to the Wall Street Journal, “Jim Lentz, the executive in charge of Toyota’s U.S. sales arm, is scheduled to appear on NBC’s “Today Show” Monday morning, a Toyota spokesman confirmed. Mr. Lentz is expected to lay out a timetable for shipping repair parts to dealers, as well as for resuming sales of the eight models whose sales were suspended last week and for restarting production and shipment of new vehicles that are free of the gas-pedal problems, according to people briefed on the plans.”

And here is today’s media schedule according to the Nikkei [sub]: Read More >

By on January 31, 2010

Yesterday, the Wall Street Journal wrote: “Hell, in modern imagination, is not a place of fiery lakes and acrid fumes. It’s a maze of deposition rooms you can’t escape, where nothing is what it seems. That’s where Toyota has landed.“

Welcome to hell. Read More >

By on January 31, 2010

The Obama administration either decided that Toyota has been sufficiently maimed and weakened to give its wards of the state some breathing room (a theory rising in popularity amongst some conspiracy buffs), or Toyota has definitely found the definitive cure for UAS (unintended acceleration syndrome). Be it as it may, the NHTSA has approved the shim fix, says Reuters. If the Wall Street Journal got it right, recalled Toyotas may also get a re-flash, and a feature amiss in most American cars. Read More >

By on January 30, 2010

Toyota hopes to re-open its shut NA plants by the end of February. Then, sales of eight recalled models will be re-started, said “three sources briefed on plans” to Reuters:

Also, if the shim solution is approved, Toyota dealers can begin fixing flawed accelerator pedals as early as next week, said the anonymous sources. Read More >

By on January 30, 2010

When a Japanese company NFSWs up in a big way, it is customary that the CEO says “honto ni moshiwake arimasen” (“I am deeply, seriously sorry”) in front of running cameras, takes a very deep bow and exits stage left, not to be seen or heard of anymore while someone else takes his job . That’s just the way Nipponese crisis management works.

Not so at Toyota. Read More >

By on January 29, 2010

Staff from the House Energy and Commerce Committee met with representatives from Toyota yesterday, reports Automotive News [sub], as Congress wades into the Toyota recall debacle. According to a letter from the Energy and Commerce Committee to NHTSA administrator David Strickland and Toyota North America Boss Yoshimi Inaba [letters available in PDF format here], the discussions with Toyota were characterized as “helpful,” but that “it left important questions unanswered, including when Toyota learned about this serious safety defect and what actions the company took to investigate and resolve the hazard.” Hearings have been scheduled for February 25, and the Committee’s letter to Inaba requests disclosure of all internal communication related to to the production shutdown, among other company documents.

Read More >

By on January 29, 2010

Toyota’s recall of 2m vehicles in Europe isn’t doing much to clarify the chaos surrounding the unintended acceleration panic that is enveloping the company. Eight models are being removed from Europe’s roads, including Auris, Avensis, Aygo, Corolla, iQ, RAV4, Verso and Yaris. The fact that two of these models (iQ and RAV4) are built exclusively in Japan (European Corollas are built in Japan and South Africa), seems to suggest that the problem is not limited to gas pedal assemblies supplied by CTS, which has been blamed for the US recall. The other models are built in France (Yaris), Turkey (Auris, Verso), the Czech Republic (Aygo) and the UK (Avensis, Auris). According to Automotive News [sub], the recall affects these models built between Feb. 2005 and this month, even though

Toyota lengthened the arm of the friction lever and changed its materials on all vehicles produced in Europe using the subject accelerator pedals starting in mid-August 2009

Curiouser and curiouser…

By on January 29, 2010

Toyota knows how to fix the sticking gas pedals, says today’s Nikkei [sub]. Nobody will go publicly on record, and nothing will be announced before the NHTSA has approved the fix. Read More >

By on January 28, 2010

Supplier CTS, who produced the gas pedals now under recall from Toyota, tells Automotive News [sub] that it “built parts to the automaker’s specifications and says it has no knowledge that its parts were responsible for any accidents or injuries.” Sources at CTS tell AN that although they are working on a fix with Toyota and that new pedals have been tested and are shipping to Toyota plants, “this is their recall.” That would seem to contradict the facts of the case, as Denso, Toyota’s gas pedal supplier for Japanese-built models, has not been involved in the recall. According to Inside Line, the issue with pedal return damping that has plagued CTS-supplied, US-built Toyotas has not turned up in Denso-produced gas pedals.
Read More >

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