With an estimated 44k vehicles sitting on the lots of the 789 lame-duck Chrysler dealers, Mother Pentastar is going all-out to move metal. Although record incentives have already failed to make rain, the DetN reports that ChryCo will be sending “millions” of $1K vouchers to previous customers. Chrysler marketing seems not to have heard of the “fool me once” adage. The move shows that “recognizing the value of our customers has never been more important,” say the spokesfolks. “Chrysler is open for business and welcomes the opportunity to remind its customers just how valuable they are.” And isn’t it nice to know that the Treasury agrees? Too bad everyone’s waiting for a clunker-culling bill to buy. And who knows if/whenthat will happen. Anyway, will a grand tempt current owners? More to the point, what dumped Chrysler dealer would turn down $1K off a listed price to anyone at this point? Or do you haggle a dealer’s shirt off and then bring out the $1K coupon after you’ve broken the poor bastard’s spirit? Color me terrified of the crippling depression that must afflict anyone spending time at a ChryCo shop.
Ford is basking in its “last man standing” status this week as it holds its annual shareholder meeting. Automotive News[sub] reports that Ford expects to break even or turn a profit by 2011 without the help of government bridge loans. So confident are stockholders in the success of Ford’s current strategy that they have voted down reforms that would wrest voting control from Ford family preferred stockholders for the fifth time in as many years. This despite a $14.7 billion loss last year, and a $1.43 billion loss in Q1 of 2009. The good news? Ford has restructured its debt, reached a deal with the UAW’s VEBA fund, raised $1.6 billion in its recent stock offering, and its retail market share has “stabilized.” But there’s still plenty of work to be done.
The Wall Street Journal reports that (suprise!) transaction prices on new vehicles have fallen over the last six months. The average transaction price for a new vehicle is now $27,941. Why so slumptastic? With American consumers perceived to be in value shopping mode and the automobile industry in disarray, incentives are starting to pile up on new cars. And it’s not just OEMs offering factory cash. Dealer incentives are up as well. The WSJ cites TrueCar data showing that a full quarter of all 2009-model vehicles are being sold below dealer cost. And those aren’t all coming from troubled Chrysler dealers.
The AP (via Yahoo!) reports that Chrysler will ask Judge Gonzalez to cancel “at least” 800 dealer franchise agreements on Thursday. The news comes from lawyers of Cincinati firm Squire, Sanders & Dempsey, who are organizing opposition to the move. Automotive News [sub] has more on the effort, reporting that the National Automobile Dealers Association is soliciting $4,000 contributions from members to create a legal defense fund. Also, just because a dealer doesn’t get the axe on Thursday doesn’t mean they’re out of the woods yet. Mother Fiat is sees dealer cuts as business item number one for its new Chrysler division, and Thursday’s cuts are being called “preliminary.” Dealer cuts “won’t be a huge catastrophic number,” Jim “It’s Always Sunny In Auburn Hills” Press tells Bloomberg. After all, about 50 percent of Chrysler’s 3,188 dealers generate 90 percent of its retail sales.
We’ve received this heads-up letter to GM dealers from one our sources on the front line. [Thanks to you-know-who-you-are.]
IMPORTANT BULLETIN: Parts Order Management Update
Paul Copses, Executive Director — GM SPO Sales and Marketing, and Charlie Hyndman, Executive Director– GM SPO Global Warehousing and Operations
05/06/2009
To: All ACDelco Customers, GM Dealers and Saturn Retailers (US, Canada, Mexico, Middle East, Other)
Please be advised that GM Service and Parts Operations have been working on supply plans for all of our suppliers over the past few months to ensure adequate inventories of service parts for our customers. However, in order to carefully manage inventories for our key supplier, Delphi, it is necessary to take some near-term actions.
Bloomberg reports that Renault/Nissan is looking at partnering with Penske Automotive Group to make a bid for the Saturn dealer net, according to “people familiar with the matter.” Nissan wants to use more of its North American capacity to build Saturn-branded vehicles based on either Nissan or Renault products. Penske would distribute the vehicles through existing Saturn dealers, using its “plug and play” model already in use with Smart dealerships. In this arrangement, Smart takes customer orders and deposits via a Web site, allowing dealers to keep fewer cars in inventory. Would this work with a larger model line? Does Nissan/Renault really want to compete with itself? Does GM really have another month to solicit offers (as it plans to) for Saturn? Will those offers improve over the next month? Er, maybe, apparently, no and definitely no. Still, if Penske and Nissan want to pull the trigger, it’s hard to see how GM could say no. And maybe, just maybe, Saturn could once again become America’s most innovative dealer network.
The Wall Street Journal reports that GM is in talks with Renault over the future of the Saturn dealer network. GM has already given up on the possibility of receiving any kind of cash consideration for Saturn; a deal with Renault would see Saturn essentially handed over to the French firm. According to the WSJ, Renault is considering Saturn as an American-market brand for its Renault and Samsung Motors products. Why Renault wants to compete with its sister-firm, Nissan, in that brand’s biggest market isn’t immediately apparent. Maybe Ghosn doesn’t like Marchionne hogging the spotlight. Meanwhile, Chinese automaker Geely has submitted a bid for GM’s Saab “division” (it’s more at brigade strength currently). Unfortunately, nobody is sure if this bid is for real or if it’s just a gambit to pressure Ford into accepting Geely’s Volvo bid. Or maybe Geely has just fallen for all things Swedish. We’re told to expect a Saab deal in “early summer,” and with bankruptcy looming, look for Saturn to be offloaded post-haste as well. (Thanks to rod panhard and Mr Sparky for the tip.)
Short answer: no. But that doesn’t stop The Detroit News from practically begging the man they say “has accomplished almost everything in the auto industry” to reach for the stars. Er, planets. “We have been offered an opportunity to look at Saturn,” say Penske Automotive Group spokesfolks. But “it’s very premature to assume anything will be done. I can confirm to you that we are looking at it.” And that’s enough to get Motown’s cheerleaders all hot and bothered. Motor Trend‘s pick for Car Czar negotiating with the UAW’s pick for Car Czar (now GM advisor on the Saturn “sale”) negotiating the fate of GM’s best dealer network? Sign me up for that smoke-filled room!
TTAC commentator Xander Crews responded to this morning’s post about a $5k surcharge added to the sale of a new Camaro (at least in theory), and the negative remarks about car dealers made by some of our Best and Brightest.
A few things, but first a disclaimer I’m a manager at a domestic dealership.
1. Just as it is considered okay and “fair” for a customer to shop 50 quotes and “beat up” a dealer until they sell a car at or below not only sticker but in alot of cases invoice it should be okay to charge over MSRP on any vehicle. Hell if a dealer wants to charge $5000 over sticker for a F150 XLT he can, just remember as the consumer you have the right to say “no I’m not going to pay that”. So long as it legally and properly displayed, there’s no problem with doing it. It is up to the individual store to weigh the consequences of their actions vs the potential benefits. If they piss off enough people with stuff like that they will lose customers.
Saw that my local Chevy dealer had a nice, bright, Victory Red Camaro up on its terrace display today. I couldn’t resist the urge to have a look at it, even though I had just filled my car with cold dairy products and it was close to 100° out. Anyhoo, the car was nice enough. It was a V6 RS with no sunroof and auto. Not what I’d want, but it was nice. List was $27K+. Get this: the dealer added a $5000 “market adjustment.” But wait, there’s more! How about a $695 “Desert Protection Pkg.”? They also added . . . you’d better sit down . . . $999 for Nitro Tires. It was explained on another car’s sticker that it’s a lifetime supply of nitrogen for the tires. Wow, just wow. This at a dealer that’s got one foot in the grave, too. When the salesman came up to me, all excited and shit (I drove up in my BMW), he was all “Heeeeyyy, how can I get you in this baby today?” I calmly said, “I’ll write you a check now for dealer invoice + $500. Minus $1998 for having the nerve to charge $999 for that Nitrogen scheme.” His jaw dropped and he looked rather upset. He finally said, “Well, I’ll have to talk to my manager about that.” I said “Don’t bother, I wasn’t going to buy the car anyway. I am however going to report this scam to every local TV channel and the AG. Take care.”
After crying that bankrupt automakers can’t sell cars (as in, “there but for the grace of the taxpayers go we”), Chrysler is requesting $753 million to do what it said was impossible. And who minds profit-draining record incentives when taxpayers are picking up the tab? Automotive News [sub] breaks down Chrysler’s request for $4.6 billion of DIP financing, and reveals that incentives are no longer just about moving metal.
With up to 1,200 dealers and 16 factories set to be uninvited from “the reinvented GM,” union locals and dealerships with their livelihoods on the line are preparing to fight the future. With the UAW leadership on board for an equity position in the new GM, locals are scrambling to show their willingness to give up once-cherished perks to keep their plants open. Bloomberg reports that workers at GM’s Spring Hill plant have ratified a local agreement that “allows GM to schedule its hourly workers for weekend shifts without paying special premiums, ends the policy of paying overtime based on a daily shift instead of a 40-hour workweek and loosens the work rules so that workers may be used for a broader variety of tasks.” Sadly, since Spring Hill’s Chevy Traverse production is likely to be moved to Lansing Delta to take over Saturn Outlook production capacity, this sudden rash of reality probably won’t save the plant.
Once again, TTAC has received an embargoed press release. Once again, please don’t send us anything you don’t want us to publish before you want us to publish it unless we agree beforehand (which we won’t). An agreement requires two parties. And party they might down at your local Buick dealer’s service department. A Consumer Reports (CR) survey of 349k vehicles (full methodology unavailable upon request) reveals that, “Among the top scoring in dealership maintenance satisfaction were Lexus, Buick, and Acura, with 85, 83 and 82 percent satisfaction rates, respectively. At the other end of the spectrum, Volkswagen, Suzuki, Jeep, and Nissan owners were far less satisfied with dealer service at 67, 69, 70, and 70 percent respectively.” But wait! There’s more! “Despite the turmoil surrounding the American auto industry, six American automakers (Buick, Saturn, Mercury, Cadillac, Lincoln and Oldsmobile) ranked among the top ten in terms of customer satisfaction with dealership maintenance.” Pay no attention to the word “Oldsmobile.” Notice the word maintenance. Not repair.
A member of our Best and Brightest found this 107-mile Pontiac G8 for $26,664. I called and verified the vehicle and price, although these things should always be verified in person. Has anyone else seen low price G8s? And how low will they go?
Yesterday, TTAC reported that GM wasn’t waiting for bankruptcy to launch a dealership jihad: a 42 percent cull designed to placate The Presidential Task Force on Automobiles and, let’s face it, common sense. After that report, one of our GM moles gave us a heads-up that GM Marketing Maven Mark LaNeve was addressing the dealers live via satellite on some super-secret mission. Turns out it wasn’t LaNeve’s four missing “weekly updates” on GM’s reinvention. Automotive News [AN, sub] reports that Mark was using GM’s bird to flip the bird at GM dealers. In fact, the sales chief has declared war on his “underperforming” stores, vowing (by omission) not to pay the terminated dealers a penny in compensation. “There was no money for anything other than what the franchise agreement calls for,” a dealer informed. “Meaning we can send back new cars, parts, special tools and some signage.” And once again, AN has withheld critical information. In this case, it’s a two-day delay on LaNeve’s characterization of the dealers caught in the cross-hairs.
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