The road to the US market has been a rough one for Mahindra, with lawsuits, delays of EPA certification and more holding up a launch that should have taken place over a year ago. And after the Indian automaker rejected an order this summer from its US distributor, Global Vehicles, we basically gave up hope on seeing the diesel-powered, 4X4 pickups and SUVs in the land of the free. Luckily, Mahindras are used to rough roads, and if an email that just landed in my inbox is anything to go on (please note the Wild Ass Rumor heading on this post), the venture may just be pulling through. Or perhaps it’s just pulling our leg. Hit the jump for a letter from Global Vehicles president John Perez…
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Category: Diesel
We’ve hosted our fair share of diesel skepticism over the years here at TTAC, but the latest data on diesel take rates indicate that oil-burners are more popular than you might think. Dieseldriver.com broke down sales of every passenger vehicle with a diesel option, and found an overall take rate of 32 percent over the first three quarters of 2010, and trending upwards. In the third quarter, over half of the two Audis with diesel drivetrains optional were ordered as oil burners, and the vast majority of Jetta Sportwagons sold are diesel-powered. And no wonder. Modern diesel engines can be glorious things, offering gobs of torque, shocking levels of refinement and great fuel economy. Diesel prices may have climbed somewhat in the last year or so (it’s no longer cheaper than gas), but they’re close enough to make diesel a real option. Well, at least for buyers of German cars.
OK, we get it. Ford’s all-new global Ranger is “90 percent of an F-150” and it would make as much sense to sell it here as it would for Toyota to sell the Hilux alongside Tacomas and Tundras. We may not completely buy the argument that Fiesta, Focus and F-150 make for an adequate replacement to a true compact pickup in the US, but having starved that segment for so long, it’s understandable that Ford would now leave it to die. After all, nobody’s offered a truly new compact pickup for so long, it’s almost impossible to say whether the consumers or manufacturers killed off the once-burgeoning segment of efficient, utilitarian trucks.
With Mahindra struggling to offer its diesel pickups to American dealers, we aren’t holding out much hope of anything compact pickup-related changing anytime soon. Sure, there are whispers of a GM compact pickup in development (and some promising talk from Nissan), but that’s strictly in “wild ass rumor” territory. Meanwhile, VW is trying to apeal to more American consumers, doesn’t have a full-size truck lineup to cannibalize, and yet refuses to send its Amarok stateside. If any of the automakers is going to take a risk on compact (preferably diesel) pickups, Volkswagen seems like the one to do it. Alternatively, Mazda has its own version of the new Ranger and no full-sizers to cannibalize. Someone step up here!
Mahindra may have screwed up its US distribution deal (OK, somebody screwed it up), but perhaps the problem was simply that the Indian firm hadn’t sufficiently motivated the American public. After all, we may love simple, rugged diesel-powered pickups here at TTAC, but third-world-chic isn’t exactly a mass-market trend in the US (yet…). No, what Mahindra needs to get its US-market plans back on track is this, the Mahindra Bolero Attitude, a “custom concept” that Mahindra has been teasing on Facebook. It’s got all the Eff-Off attitude of a Hummer (RIP), but Facebook users report between 30 MPG (13 km per liter in the city) and 35 MPG (15 kmpl) on diesel fuel. With numbers like that, America’s love affair with obnoxiously brash SUVs could just make a comeback…

There’s no replacement for displacement? Sure, as long as you own an oil well. If you want to save gas, there are three ways to do it:
- Make the car as light as can be (you can’t fool Newton.)
- Use the smallest amount of displacement you get get away with, and make it up with direct injection, a turbocharger, and computer smarts.
- Combine 1 with 2.
And what’s the easiest way to reduce displacement? Lose cylinders. That way, you also lose a lot of internal friction. If “Laufkultur” is part of your vocabulary, don’t read further, you’ll get sick. If you want to sick it to Big Oil, by all means, read on. Read More >
I believe that, legally, I’m still their U.S. distributor. And I want trucks delivered to our dealers
The current dealers’ contract is with GV [Perez’s distribution channel, Global Vehicles] and hence they do not automatically become Mahindra dealers. However, we would be considering these dealers for our network if they are interested. We will need a new distribution network and soon we will start a dialogue with potential dealers, including the ones who are signed up with GV, if they are interested in signing up with Mahindra.
A friend of mine once tried to break the world record for the longest time standing on one foot. The record (at the time) was held by Arulanantham Suresh Joachim of Sri Lanka for standing on one foot for 76 hours and 40 minutes. My friend lasted 2 minutes, then collapsed in heap and wondered if he’d maybe broken a bone in his leg. Silly boy. If he wanted to get into the Guinness Book of World Records, all he had to do was buy a Volkswagen Passat. Read More >
Thanks to a tweet from Ward’s Auto, we now know that GM Vice Chairman Tom Stevens has spilled the beans at the Directions in Engine-Efficiency and Emissions Research conference that a GM diesel passenger car is coming to the US. What was notably missing is a nameplate. Your mission is to come up with which car it will be.
Toyota has essentially confirmed that a hybrid Yaris will be built at its Valenciennes, France plant beginning in 2012, coinciding with the next generation. Autocar, which also has a gallery of 2012 Yaris spy shots here, points out that Toyota did not name the new hybrid as a Yaris specifically, but that is the where the Yaris is made, and it fits in with with Toyota’s strategy to expand its hybrid line. In this case, it expands it downwards, in a market segment particularly important in Europe and Japan (pretty much everywhere except the US, actually). It also marks the second Toyota car for Europe to be hybridized without a unique exterior, like the Prius and LH 250 here. Toyota already sells an Auris hybrid in Europe, its Golf-fighter, along with the Prius. The big question: will the littlest hybrid find its way stateside? Read More >
Just days after Mahindra’s diesel-powered compact pickups were approved by the EPA for sale in the US, the Indian automaker apparently canceled its distributor agreement with Global Vehicles according to the message above that was posted to Mahindra’s Media site. Global Vehicles has had a deal to distribute Mahindra pickup and SUV models in the US since 2006, and has signed up 350 dealers to sell the Indian imports. Recently cracks in the relationship surfaced when GV sued Mahindra alleging that the manufacturer was delaying homologation for the US market. GV claims to have spent $35m preparing for Mahindra’s US launch, and dealers were said to have paid $200k apiece to obtain franchises. Meanwhile, Automotive News [sub] notes
The statement by Mahindra hangs a question mark over the 300 to 350 U.S. retailers who have signed franchise agreements directly with Global Vehicles, if the Alpharetta, Ga., company no longer is the distributor.
Nor is it clear that Mahindra has the power to terminate the agreement without a court fight.
Once upon a time, the Maximum one declared that bringing diesels to the United States would only be possible by the use of urea. You know, the stuff that is is the main nitrogen-containing substance in the urine of mammals. Which can also reduce the NOx from diesel exhaust. Using urea would allow diesels to meet Tier II Bin 5 standards. The Maximum one further decreed that the extra cost of this after treatment system would make diesels prohibitively expensive. (Unless the driver uses man-made urea, but let’s not even go there.) Then, he mentioned the California standards which were way tougher than Tier II Bin 5. This would effectively kill diesels in the US as they wouldn’t be 50 state compliant. Then Volkswagen introduced the TDI Jetta which was 50 state compliant. What made this extra special was that Volkswagen did it without using any urea after treatment. Something which Bob Lutz said wasn’t possible. There was a diesel hurdle that was gone. Who else could be bringing diesels to the United States? Read More >
After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].
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Reuters reports that Honda has canceled plans to build a new minicar and diesel engine plant north of Tokyo, as the company focuses its product offerings ahead of worldwide emissions standards ramp-ups. Honda’s move away from diesel has been slowly building for years, and the strategy was all but confirmed by the cancellation of a US-market Acura TSX diesel, which was replaced by the V6 TSX. Instead of developing new oil-burners, Honda is focusing on a new hybrid drivetrain capable of powering its larger vehicles. Thus far Honda has kept a conservative approach to hybrids, refining its “mild hybrid” IMA system over several generations. As Honda seeks to improve its fleetwide emissions, this new system (which could be Honda’s first “full hybrid”) has taken on new importance. Honda will officially announce its medium-range plans next Tuesday… and don’t be surprised if it involves a new full hybrid system capable of going toe-to-toe with Toyota’s Synergy Drive.

78 liters of displacement, 18 cylinders, 12 turbocharges and a tame 3,500 hp and 10,300 lb-ft of torque make for one mean Mini. Well, it would if it actually worked. Instead, this will probably just be on static display at this year’s Goodwood Festival of Speed. Fun fact: the engine alone weighs about 15 times what an original Mini did.
Yesterday we suggested that this line drawing of a smaller-than-full-size Chevrolet pickup meant that Chevy would be “recommitting” to the US market for compact pickup trucks. Today, however, Bloomberg reports that Chevy is planning a mid-sized truck for production in Thailand, and that GM is focusing its smaller pickup efforts on the developing markets in South East Asia and Brazil (importation to Europe is also planned). GM’s Martin Apfel explains
The logical consequence is to build where the customer wants it, as that keeps your costs down. [Thailand and Brazil are] the two centers of gravity for midsize trucks


















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