Category: Enthusiasm

By on August 26, 2011

Forecasting the success of game-changing technologies is like predicting the weather. Despite a mediocre success rate, it is done every day. Ask me what the weather will be in 2017, and if I want to be absolutely right, I will say: “During the summer months, we expect sun with occasional rain, whereas in the winter months, some snow can be expected.” This prediction would protect my career in any company, but it won’t get me any press.

If I want press, I need to say: “In 2017, fire and brimstone will rain from the skies, which will cause a great conflagration, because all rain will have stopped a year earlier.” These predictions can be made with little risk. Six years down the road, who will remember the nonsense I said today? That thought crosses my mind as I read studies that predict the adoption of electric vehicles. Today, we have two of those. They couldn’t be more apart. We commissioned a third one. Read More >

By on August 23, 2011

Oh look, a convertible Ferrari 458. And, true to the brand’s nouveau-riche poser image, it’s one of those awful, complex, weight-adding, retractable hardtops. What’s that, Autocar? You say the 458 uses a “pivoting” hardtop like the 575 Superamerica (rather than a hinged system), and that actually it’s 55 lbs lighter than the 430 Spyder’s ragtop? Plus, it leaves space for a “luggage bench behind the seats”? Well, damn. Arguing with that is like, well, arguing that no sportscar brand should ever give up the involvement of the manual transmission. No matter how badly I want to disapprove of nearly every thing Ferrari does these days, I just… well, let’s just say they don’t make it easy. Bastards.

By on August 20, 2011

SUVs are hot in China, and VW’s SUVlet, the Tiguan has turned into a hot seller. In the last few months, it steadily worked itself up the SUV charts and was in the second position in July, behind the Honda CR-V, and before the Nissan Qashqai. In China, the Tiguan is made by Volkswagen’s southern joint venture with Shanghai Volkswagen. What to do when Volkswagen’s Northern joint venture with FAW develops offroadish desires?

China Car Times heard around the hot water dispenser (they like to drink hot water in China, yuck, I know) that First Automobile Works has signaled its wishes that Volkswagen should go off-road with them. Volkswagen can hardly give them the Tiguan as well. That would be taking socialism too far.  So what’s Volkswagen to do? Read More >

By on August 19, 2011

In the interests of timeliness, we’ve been posting press shots of the latest unveils from Pebble Beach as they happen, but our man on the ground, Alex Dykes, is updating us with his own photos and commentary as well. In his latest update: live shots of the Cadillac Ciel, a 1931 ‘llac, the last of the four-cylinder Lotus Exiges, a $52k Rolls-Royce-trimmed MINI, a Spyker and the Landie Evoque. Ladies and Gentlemen, welcome to Pebble Beach.
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By on August 19, 2011

Over the last several months I’ve been especially glad that TTAC is relatively more free from the demands of the news cycle, as the doldrums of August has left us with little in the way of breaking news. Luckily TTAC is blessed with the kind of writers who can make even the most obscure story relevant and fascinating, and we’ve kept up our story cadence rolling even through the near media blackout of deep summer. But with just under a month left before the first and biggest auto show of the year, the Internationale Automobile Ausstellung in Frankfurt, the concepts and new models are starting to be rolled out, and the news cycle is chugging back to life. And one of the sparks that’s getting things moving again is this Kia rear-drive, four-door sports coupe concept.
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By on August 18, 2011

Today might be the day the car industry loses its unconditional infatuation with social media. Like congressmen (especially half clothed congressmen), the auto industry could soon avoid social media like we avoid social diseases.

“This is all very annoying,” complains an exasperated Mark Carbery from London. “This Twitter matter turned into a real problem, for us and for other companies in the industry.”

Eterniti spokesman Carbery is a seasoned industry veteran. He started as the PR Manager for Toyota UK and worked for Daewoo and Michelin before hanging out the shingle for his own consultancy shop in bucolic Barnwell, Peterborough, Cambridgeshire PE8 5PS, UK.

Today he may be rethinking his career choice. Read More >

By on August 17, 2011


Rattle off a list of the buzzworthy EV makers that seem likely to achieve the “holy grail of EV development,” a multi-gear electric car, and chances are that firms like Tesla, Fisker, Th!nk or even a major OEM like Nissan will make the cut. You probably wouldn’t consider the ultra-conservative British sportscar maker Morgan to be in the running, as they still build body substructures out of wood… surely the brand that’s most stuck in the early 20th Century seems an unlikely candidate for EV technical leadership. Think again…
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By on August 16, 2011

Slightly over 11 years ago, Jaguar set the car world’s heart a-flutter with the sleek, stunning F-Type concept. Shortly thereafter they said they’d build it, and relentless hype (including a totally unconvincing C&D “First Drive Review” featuring no actual driving impressions) followed. As the years dragged on, it soon became clear that Jaguar would not be building the achingly gorgeous sub-XK roadster (a decision that Robert Farago called “a shocking miscalculation“). But now, with mules already prowling the British countryside, a new baby Jag roadster concept is coming to the Frankfurt Auto Show… and Jaguar tells Autocar it will be a “precursor” to the coming production model. As a big fan of Ian Callum’s work, I’m sure it will look absolutely delicious… but if this somehow turns out to be another F-Type-style tease, Jaguar will be dead to me forever. [UPDATE: video preview after the jump]
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By on August 16, 2011

I’ve personally never seen a Mercedes SL driven in anything close to anger. In fact, most of the time I see an SL, it seems as though the driver is in no rush at all to return to pulling teeth or fixing braces. But, as with the “low-flying” forthcoming Mercedes ML AMG, the boys from Affalterbach are driving the new SL AMG like it’s meant to be… so you don’t have to. After all, that AMG badge does supposedly stand for more than “a little extra respect from the valet”…

By on August 16, 2011

With Chevrolet already offering a Cruze Eco, WardsAuto reports that the forthcoming Cruze diesel made a case for itself based on attributes that go beyond mere efficiency. Which is interesting because a GM source tells Wards that the Cruze diesel will get around 50 MPG on the freeway… and unlike the Eco, it will achieve that high number with an automatic transmission (the Cruze Eco’s 42 MPG highway rating is only for manual transmission models). Equally importantly, the oil-burning Cruze will return better performance alongside better efficiency, with 147 HP and 236 lb-ft, compared to the 1.4T engine’s 138 HP and 148 lb-ft, which would make it the performance model of the range… which some say is just what the Cruze needs.

Joseph Lescota, chair of the Automotive Marketing Management Dept. at Northwood University in Midland, MI, thinks a diesel Cruze will draw buyers.

“Chevrolet has a great price-point vehicle that has tremendous eye appeal and options but may not meet the performance needs of a select market group,” he tells Ward’s.

A diesel version would hit that group between the eyes by adding a sturdy engine, extra torque and top-end performance to the mix, he says.

GM executives meanwhile highlight the diesel option’s value as what GM North America boss Mark Reuss calls “a hedge against the unknown.” Only three percent of current US sales are of diesels, but as American brands start rolling the oil-burning options out, and as Americans are exposed to their higher performance and efficiency, that segment could just grow. After all, who doesn’t want more performance and more efficiency for a mere $1k-$4k premium?

By on August 14, 2011

 

If I would have a dollar , euro, yen for each time a marketer says “we want to be the next Apple,” I’d be rich by now and could stop writing. Read More >

By on August 12, 2011

Americans are often quick to celebrate our unique car culture, the whole-hearted embrace of private mobility that seems to embody our independent character. But if you’ve lost your car, or were never able to afford one, you probably don’t spend much time dwelling on the feel-good benefits of our national romance with the automobile. Instead you probably tend to focus on the downsides: sprawling development and inadequate public transportation. As it turns out though, there’s a typically American response to the problem of carlessness: a non-profit founded by two former auto salesmen, which “helps consumers get the best deal on a reliable, fuel-efficient car.” But don’t call it a charity…
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By on August 12, 2011

Munich, Germany, to St. Moritz, Switzerland. It can be a scenic afternoon ride. The nicest route, shown here would take you very leisurely four hours these days. Before the car was invented, it would have taken a few days and a lot of real horses. How about with pure plug-ins?  31 participants embarked on a plug-in rally from Munich to St. Moritz. It started on August 1. It ended on August 5th. Yep, five days. When I was young, I did that in two easy days on a bicycle. The electric cars took the better part of the week. Read More >

By on August 8, 2011

Though the next-generation of Mazda’s rotary engine has been in development since 2007, and has been the subject of several TTAC Wild-Ass Rumors, WardsAuto reports that the unique engine design could well be reaching the end of its life.

Kiyoshi Fujiwara, Mazda executive officer-product planning and powertrain development, says there is “huge discussion” within the Hiroshima, Japan-based company whether to continue on with a rotary engine.

Fujiwara says economic hardship has some top brass looking for programs to cut, and that the engine program is on the list.

Continuing development of the rotary has been halted for now, but he hopes it will resume in the future, noting the technology is a part of Mazda’s DNA.

Without identifying what exactly they are, Fujiwara says three major problems were identified with the current generation of rotary engine, but that two of the three have been overcome. Still, Mazda says that only one thing will save the rotary engine at this point: success with Mazda’s new suite of SKYACTIV technologies. If these fuel-saving measures spark new interest in the Mazda brand, says Fujiwara, then Mazda might have enough cash to invest in its rotary engine. Alternatively, a Mazda-developed Wankel engine could be used as an electric range-extender. In any case, don’t expect a new Mazda rotary before 2017… if ever. Here’s hoping Mazda is able to keep this unique, distinctive drivetrain alive for future generations of enthusiast drivers.

By on August 5, 2011

NHTSA has denied the niche supercar maker Pagani a waiver for advanced airbag requirements for its new Huayra, possibly forcing the Italian firm to delay US sales until 2015. According to the Federal Register[PDF], Pagani

estimated that if the requested exemption were granted, it would sell 35 to 45 vehicles per year, 6 to 12 vehicles of which would be sold in the United States…. [Pagani] submitted projections estimating that if the petition for exemption is denied and no vehicles are sold in the United States, the company would make an estimated €5,398,000 in net income during the period of 2011 through 2014, compared to €8,613,000 in net income during the same period if an exemption were granted.   The company asserted that the difference in gross revenue between granting and denying the exemption is approximately €34,000,000, and the financial records indicate a difference in projected net income of approximately €3,215,000.

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