Category: Enthusiasm

By on May 15, 2010

By on May 14, 2010

Who said Brazilians are wary of imports? According to Brazilian car site bestcars.com.br, sales of imported cars rose a whopping 190 percent in April compared to the same month last year. The Brazilian Association of Importing Cars Companies – Abeiva – reports that in the first four moths of the year, a record 26,708 imported cars were registered in Brazil. 17.9 percent of cars sold in April were imported. Read More >

By on May 13, 2010

Whenever TTAC took GM to task for branding run amok and excessive platform sharing, the example of Volkswagen has always been the key counterfactual. With seven brands available in Europe, the Volkswagen-Audi group is the continental GM, always looking for another way to repackage a pedestrian FWD platform. The only difference is that VW has actually been growing.  But Wolfsburg’s brand profligacy is starting to bear some GM-style bitter fruit. Skoda has been surprisingly strong of late, actually making problems for the Volkswagen brand in certain markets. Seat, on the other hand, is not doing so well. With only one factory, at Martorell, near Barcelona, Seat has always been a slightly niche player, offering older VW designs with some Pontiac-style “emotional” styling flair and a sportier image. The problem now, as Seat CEO James Muir tells The WSJ [sub], is that

The brand really is too small for this plant

Running at only 60 percent of its 500,000 unit capacity, Seat is too small for its lone plant. As a result, VW is launching a last-ditch effort to save its dying brand.
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By on May 13, 2010

Want to have bragging rights to the highest motorized street legal Porsche in Porsche’s recorded history? Don’t want to have a tuned one (Uwe Gemballa is still missing, Auto Bild has already written him off.) No problem! If you have the cash, Porsche will set you up with a 620 hp 911. But no dawdling around: If you want to be one of the 500 people who can drive to work in that brute, you better get in line right now. Read More >

By on May 12, 2010

Not suitably impressed by the recent 446,000 mile Neon? How about a 1980 Fiat Brava with a half-million miles, on its original engine no less! It just goes to show that anything can be kept going forever, with the right attitude, perseverance and a (full time?) dedicated mechanic. 818now.com has the full story on Gil Cormaci (is chauvinism at work here?) and his stereotype defying Fiat that recently rolled over its odometer for the fifth time. Read More >

By on May 12, 2010


Ultimate Factories – Ferrari

Bloomberg reports that Ferrari workers walked off the job for four hours yesterday, in protest of planned job cuts and production idling. Ferrari has announced that it plans to eliminate 120 office jobs and 150 production jobs, or nearly ten percent of its workforce. The Italian sportscar firm has also said it will put 600 workers on a week-long furlough next week, as it idles production of engines for its sister brand Maserati at a Maranello plant. Last year, Ferrari built about 4,500 engines for Maserati, about half of the 2008 number, as sales of the brand fell.

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By on May 10, 2010

With rumors coming in that Toyota is repositioning its planned FT-86 “Toyobaru” sports coupe to reflect higher price and higher buyer age targets, word around the enthusiast fring of the autoblogosphere has been downright apocalyptic. After all, the promised combination of a $20k base price, manual transmission and rear-wheel-drive were what launched the FT-86 to internet notoriety. But development overruns are a fact of life, and Toyota says it has no choice but to bump the FT-86’s projected price point to $23k base, $26k loaded-level. So while the FT-86 faces the bloat that comes with a more upmarket target, another sports coupe aimed at undercutting the FT-86’s prices by about $5k is already under development according to Road & Track.

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By on May 10, 2010

Chief Engineer for GM’s Corvette program Tadge Juechter probably didn’t blow any minds by pointing out that car magazines have reached the point where lying (or at least printing disingenuous information) in order to goose interest in their upcoming issues has become standard procedure. He sure did get a chuckle out of the assembled Corvette nuts though. Meanwhile, don’t hold your breath for a V6 (or mid-engine, or hybrid) Corvette… no matter what Automobile Magazine might tell you.

UPDATE: Automobile Magazine fires back after the jump.
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By on May 10, 2010

The long awaited Polo GTI is not long awaited anymore. Except if you live in the U.S.A. Then you can wait until the proverbial cows come home. Or until someone at VeeDub has an epiphany and sends the thing stateside. (I still remember how long it took them to introduce the original Golf GTI to the U.S. Forever. We begged them. “There is a 55 mph speed limit,” they said. “They buy Porsches,” we said. “That’s something else,” they said. “They buy muscle cars,” we said. “Stop bugging us,” they said. And how long did it take them to decide to bring a civilian version of Polo to the U.S.? What, 35 years?)

The textbook example of engine downsizing that gets 180 hp out of its twincharged (turbo and supercharger) pintsized (1.4 liter) TSI engine, while making owners of gas stations increase their anti-depression medication with a 40 mpg US rating (estimated) is being officially launched today in Germany. In style: At the Nürburgring.

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By on May 8, 2010

“Studies show that stating “studies show” will increase your chances of winning an argument.” That’s just one of 63 bumper stickers adorning a 2005 Prius, on scifi, the cosmos, numbers, philosophy, and political sentiments that cleverly question the status quo.

The owner is Amy Sutherland, a middle school history teacher who now home schools her youngest. The Prius, the family’s only car notwithstanding, the Sutherlands prefer to walk and take transit when possible, which in Cambridge, Massachusetts is most of the time, and on those odd occasions when two cars are needed, Hubby drives a Zipcar. Truth be told, Amy Sutherland doesn’t particularly like cars, not even the Prius. It’s a necessity, and one she’s not the least interested in fetishizing, unlike those nuts in Hollywood (and unlike a certain ICE-smoking automotive scribe).

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By on May 7, 2010

Despite breaking new ground in the field of brand leverage with its Ferrari World Abu Dhabi theme park, Ferrari does seem to have lost the plot a bit in relation to its “other” business building expensive sportscars. Ferrari’s abandonment of the manual transmission might be justified by faster lap times at Fiorano, and the lightning-fast, dual-wet-clutch transmissions that replace them certainly seem to help keep the Scuderia at the bleeding edge of technology (even if they’re designed and built by Getrag). But underlying the faster times, higher speeds and “digital supercar” honorifics from the motoring press, there’s a sense that Ferrari’s progress must accommodate an ever-more ambitious business plan as much as design the world’s most capable and emotive sportscars. And it’s starting to bear some troubling fruit.
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By on May 6, 2010

An M3 Convertible headstone, shipped from China? Sounds like it’s about time for the Top Gear boys to rethink their “cocks only drive Audis now” trope. [The Daily Mail via Autospies]

By on May 5, 2010

With the Mazda RX-8 being pulled from the European market for its rotary engine’s inability to pass the new Euro-5 emissions standard, we should have guessed that its days were numbered in the US market as well. Perhaps the fact that the model is one of our favorite enthusiast options available in the US made us hope against hope that it would soldier on a bit longer. No such luck. According to Motor Trend‘s “well placed source at Mazda’s North American Operations,” the RX-8 will be phased out “most likely after the 2011 model year.” And probably not just for the obvious fuel economy or capacity-utilization reasons either: RX-8 sales peaked at 23,690 units in 2004, and have been in steady decline ever since, moving only 2,217 units last year.

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By on May 4, 2010

Three-wheeled cars offer unique advantages in aerodynamic design and build costs, but they also work from a fundamental disadvantage in terms of handling. Put simply, three wheels can not possibly generate the same levels of mechanical grip as a four-wheel design. EV startup Aptera, which recently unveiled its “design intent” 2e EV, found out just how hard it can be to make a three-wheeled design operate to mainstream standards during shakedowns for the Automotive X-Prize in which it is competing.
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By on May 1, 2010

Where else would someone take a brain fart and actually build it? Yes, combine a boat and a hyper long stretched van, and turn into the Boaterhome! Fame and fortune are just a prototype away. Actually, twenty-one were built. And now JDK Enterprises wants to revive the plan, and build an even bigger and better Boaterhome. Some brilliant ideas just won’t go away, despite the many intrinsic challenges. Here’s one: Guess which axle drives this behemoth? Read More >

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