The BRIC countries, Brazil, Russia, India, China, long treated as pariahs, have lately advanced to savior of the world status. Whatever growth there is on the planet, it’s supposedly made of BRICs. Now, even the BRICs crumble. Latest case in point: A Ford factory near Russia’s St. Petersburg announced today that it had shut down its assembly lines. It will not re-open them until January 21, Russia’s news agency Novosti reports. Reasons? Don’t even ask. You know them already: “The ongoing global financial crisis and the necessity to reduce production due to the expected drop in car sales in the country next year.” That’s coming from Russia, where last summer unit sales were up by 41 percent.
The Ford plant was opened in the summer of 2002 to satisfy the demand. It employs some 2,200 workers, who’s jobs are temporarily pisdoj nakrytsja (gone.) According to Russian labor law, the workers are entitled to two thirds of their wages during the closure.
The factory, which produces Ford Focus cars, previously announced it planned to produce 125,000 cars in 2009. Two items stand out:
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For days, Fiat’s CEO Sergio Marchionne had made noises that his company cannot survive alone and is in urgent need of a strong partner to live to tell the tale in the nasty car business. He may have found a suitor, the Italian business paper
For some companies, the ongoing financial crisis will be fatal, but for others, it may turn out to be a historical opportunity to re-define themselves. When weak brands disappear, others can fill their niche. Honda, for one, seems to be one of the first car makers to seize the opportunity that the industry’s re-structuring is providing. “Where we want to be by 2015 is the environmental leader. I mean that in a credible sense, not a greenwash sense,” Chris Brown, the head of marketing for Honda Motor Europe, told 








GM has already announced that it’s trying to come up with no less than $5b in savings by the end of the calendar year. To assist these efforts, GM has put Jones Lang LaSalle in charge of 200m Euros worth of sell-offs and leasebacks. Together with its attempt to sell or lease its Renaissance Center headquarters, GM’s fire sale should bring in some $750m. 
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